Double evil in the business district

Chapter 401 Xiao Yue's unique strategy: getting the market to accept the new image

Xiao Yue withdrew his gaze from the employees in the conference room and breathed a sigh of relief.

Changing employees' mindsets is the first step. Next, she needs to make the market accept Xiao's new image.

She found marketing specialist Li Kai, and the two of them went straight into the marketing department's office.

The desk is piled high with various market research reports, competitive product analysis, and consumer feedback.

Xiao Yue's slender fingers shuttled across the reports, her brows furrowed, as if she was deciphering a complex code.

"Li Kai, you see, although the company has a high acceptance of the new image, the market feedback is not ideal." Xiao Yue pointed to one of the reports with a serious tone.

On the report, the eye-catching red numbers showed that Xiao's market share had dropped by five percentage points.

Li Kai pushed his glasses up on his nose and spoke cautiously, "Manager Xiao, the market's awareness of the new image is still low. Many consumers don't even know that Xiao's has changed its image. And..." He paused, as if he was a little embarrassed to speak, "Competitors took the opportunity to spread some rumors, saying that our new image is plagiarized and that our product quality has declined."

Xiao Yue's fingers tapped lightly on the table, making a crisp "tapping" sound, and a tense atmosphere filled the air.

Outside the window, the hustle and bustle of traffic seemed to be blocked by a thin film, and the office was so quiet that the only sound was the rustling of papers.

She picked up a consumer feedback report, which was full of doubts and negative comments, so dazzling that it made people feel irritated.

"Plagiarism? Decline in quality?" Xiao Yue sneered, "It seems someone doesn't want us to have an easy time." She took a deep breath and tried to keep herself calm.

"Li Kai, collect all the evidence about our competitors spreading rumors. I'm going to make them pay."

"Okay, Manager Xiao." Li Kai immediately began to prepare.

Xiao Yue stood up and walked to the window, overlooking the endless stream of cars below, with a lot of thoughts in his mind.

According to conventional public relations methods, a press conference should be held now to clarify the rumors and restore public trust.

but……

A mysterious smile appeared on Xiao Yue's lips.

"No, I want to try something different this time." She turned around and said to Li Kai with a firm gaze, "Please help me contact some major media outlets..."

Xiao Yue did not hold a press conference or issue any clarification statement, but instead contacted designer Zhang.

She told her idea to designer Zhang and asked him to design a series of creative peripheral products with new image elements.

"Peripheral products?" Designer Zhang was a little confused. "Manager Xiao, shouldn't we clarify the rumors first?"

"Of course we need to clarify, but not now." Xiao Yue smiled mysteriously, "We need to be proactive and make the market remember our new image, not those rumors."

Although Designer Zhang didn't quite understand Xiao Yue's idea, he still started designing according to her requirements.

A few days later, a series of beautifully designed peripheral products were released: canvas bags printed with the new logo, uniquely shaped USB flash drives, and high-tech phone cases...

Each product incorporates elements of Xiao's new image, making it both fashionable and practical.

Li Kai and other members of the marketing department were very surprised when they saw these peripheral products.

They never thought that Xiao Yue would deal with the crisis in this way.

"Manager Xiao, does this really work?" Li Kai couldn't help but ask.

Xiao Yue smiled confidently: "Don't worry, I'm sure."

Once these peripheral products were launched, they quickly caused a sensation among young consumers.

The novel design, high-quality production, and Xiao’s own brand influence have made these peripheral products a hot commodity.

Young people have been showing off their "trophies" on social media, and the new image of Xiao's enterprise has received unprecedented exposure.

At the same time, Xiao Yue also arranged for trainer Chen to conduct new image training for all employees of the company to ensure that everyone can clearly convey the concept of the new image.

Finance Manager Zhou is responsible for controlling transformation costs and ensuring that every penny is spent wisely.

Market share gradually recovered, negative comments began to decrease, and Xiao's new image was gradually accepted by the market.

Xiao Yue stood in front of the floor-to-ceiling window in the office, looking at the flashing neon lights in the distance, with the corners of his mouth slightly raised.

"It seems that the fun has just begun..." she whispered, her eyes cast on a new message on her mobile phone, sender: Shen Ting.

Shen Ting's eyes always followed Xiao Yue's figure.

At the dinner party, the light from the crystal chandelier shone on Xiao Yue, reflecting her confident smile.

He watched her move effortlessly among the crowd, chatting and laughing, and conveying the concept of Xiao's new image to every guest.

Shen Ting couldn't help but secretly admire her intelligence and tenacity, which always brought him surprises.

He walked up to Xiao Yue and, in front of many business people, shook her hand tightly, his admiring look undisguised.

"You did a good job." There was a subtle tenderness in his deep voice, which caused a sweet ripple in Xiao Yue's heart.

She held Shen Ting's hand back, feeling the warmth of his palm, as if a warm current surged through her body.

However, not all market channels are as easily persuaded as guests at a dinner party.

Some traditional market channels remain conservative about Xiao's new image and are reluctant to provide more promotional resources.

They believed that Xiao's transformation was too radical and risky, and were unwilling to bet precious resources on an uncertain future.

Xiao Yue was not discouraged. She personally visited these channel dealers and explained the concept and advantages of the new image again and again.

Her sincere attitude and firm belief in the new image gradually impressed some channel dealers.

As the popularity of creative peripheral products continues to rise, the influence of Xiao's new corporate image is growing, and the market trend is beginning to change.

More and more market channels are actively contacting Xiao Yue to seek cooperation.

In the publicity department of Xiao's enterprise, letters of intent for cooperation are piled up like a mountain, almost occupying the entire desk.

Xiao Yue stood by the table, his fingers gently brushing over stacks of documents, a faint smile appearing at the corner of his mouth.

She knew that the market was gradually accepting Xiao's new image.

But at the same time, she was also clearly aware that this was just the beginning.

Xiao Yue picked up the calculator on the table and tapped the keyboard rapidly with his fingertips. Strings of numbers danced on the screen...

"Finance Zhou, please help me prepare the latest financial statements..."