Double evil in the business district

Chapter 12: The Test of the Battlefield

A knock on the door broke the silence in the conference room. Xiao Yue pushed the door open and entered, only to be greeted by Shen Ting's chiseled face, seated at the head table, his gaze piercing. Beside him sat several senior Shen Corporation executives, their expressions serious, further unsettling her already uneasy heart.

Taking a deep breath, Xiao Yue walked to the projector, connected it to the computer, and began to show the plan she had worked on late at night.

"Mr. Shen, leaders, this is the preliminary plan I've drawn up for this collaboration..." Xiao Yue's voice trembled slightly, but she managed to remain calm as she laid out the key points one by one. From market analysis to cooperation model to expected benefits, she strived for clear logic and concise expression.

However, Shen Ting didn't seem satisfied. His slender fingers tapped the tabletop, making a rhythmic sound that struck Xiao Yue's heartstrings.

"Ms. Xiao, do you think this market segmentation is accurate enough? Considering the latest developments of competitor A, is your market share estimate too optimistic?" Shen Ting's voice was low and powerful, without a trace of warmth, but it went straight to the core issue of the plan.

Xiao Yue's forehead was covered in beads of sweat. She knew Shen Ting's question had hit the nail on the head. She had been rushed to finish her work last night and hadn't thoroughly researched the latest developments of Competitor A.

"Ms. Shen, regarding the latest developments of competitor A, my data is indeed slightly lagging, but I think..." She tried to explain, but was interrupted by Shen Ting.

"Data lag? In the ever-changing market competition, data lag means missed opportunities. Miss Xiao, I hope you can understand that what we at Shen's need is accurate data and feasible solutions, not empty assumptions." Shen Ting's tone became more severe, and there was a hint of disappointment in his eyes.

Xiao Yue bit her lower lip, trying to stay calm. She knew she still had a chance. Although the plan was imperfect, it did contain some unique ideas.

"Ms. Shen, although my data is slightly lagging, I have conducted an in-depth analysis of competitor A's strategy and proposed a differentiated competitive strategy..." She adjusted her thinking and focused on explaining the part of the plan that she was most confident in.

As Xiao Yue continued his explanation, the atmosphere in the conference room gradually relaxed. Several senior executives began to listen attentively, nodding in agreement.

Shen Ting's brows relaxed slightly, and his gaze became more inquiring. He seemed very interested in Xiao Yue's proposed differentiated competitive strategy and began to ask questions, discussing the details with her.

However, Manager Liu, who was sitting next to Shen Ting, had a sneer on his face and cast meaningful glances at Shen Ting from time to time.

He had long disliked Xiao Yue. For a small, unknown employee like him to dream of collaborating with Shen's was sheer wishful thinking. In his opinion, Xiao Yue's proposal was riddled with loopholes and couldn't withstand scrutiny. He had already chosen another company for this collaboration, waiting to see Xiao Yue's embarrassment...

Manager Liu coughed lightly and was about to speak when Shen Ting suddenly turned to him, "Manager Liu, what do you think of Miss Xiao's plan?"

Manager Liu let out a subtle sneer. He cleared his throat and spoke in a solemn voice, "Mr. Shen, Ms. Xiao's proposal does have some novel ideas, but with all due respect, it will likely face numerous challenges in practical implementation. For example, the differentiated competitive strategy she mentioned, while theoretically feasible, lacks concrete data support and carries significant risks. Furthermore, her market share estimate is overly optimistic and significantly deviates from our previous research data..."

As Manager Liu spoke, he glanced at Xiao Yue from the corner of his eye, his eyes filled with disdain and provocation. He deliberately exaggerated the shortcomings of the plan, trying to completely negate Xiao Yue's efforts.

Xiao Yue felt an invisible pressure, but she tried to remain calm, looking at Shen Ting firmly, waiting for his response.

Shen Ting did not express his opinion immediately. Instead, he turned his gaze to Assistant Sun beside him and asked, "Assistant Sun, what do you think of Miss Xiao's plan?"

Assistant Sun adjusted his glasses and, after a moment's pause, said, "Ms. Xiao's proposal is indeed worthy of recognition for its innovation, but as Manager Liu mentioned, some key data needs to be refined. For example, regarding the latest trends of Competitor A, is Ms. Xiao's data source reliable? Furthermore, the specific implementation steps and expected results of her proposed differentiated competitive strategy still need to be further clarified..."

Assistant Sun's tone was relatively gentle, but his questions were pointed, pointing directly to the core loopholes in the plan. Xiao Yue took a deep breath, trying to remain calm. She responded to Assistant Sun's questions one by one, explaining her thinking and logic.

"Regarding the latest trends of Competitor A, my data comes from public industry reports and market research data. Although it is slightly delayed, I have done my best to cross-validate and ensure the reliability of the data..."

"As for the implementation steps and expected results of the differentiated competitive strategy, I will elaborate on them in the subsequent plan and provide specific data support..."

Xiao Yue's answers were clear and logical, demonstrating her deep thinking and serious approach to the project. Several executives nodded in approval of her performance. However, Shen Ting's face remained expressionless. He listened quietly, his gaze deep and unreadable.

The atmosphere in the conference room grew tense and subtle. Manager Liu chuckled to himself, feeling that Xiao Yue's plan was riddled with loopholes and beyond redemption. He occasionally cast suggestive glances at Shen Ting, hoping he would make a quick decision and reject the plan.

As time passed, Xiao Yue felt her heartbeat quickening, and her palms began to sweat slightly. She knew that this test was not over yet, and the real challenge had just begun...

Shen Ting spoke slowly, his deep voice echoing in the conference room: "Ms. Xiao, your proposal does have some bright spots, but it also has many shortcomings..."

He paused, his eyes falling on Xiao Yue, "I hope you can give me an improved plan before tomorrow morning." His tone was unquestionable, with an irresistible majesty.

Xiao Yue's heart sank suddenly. She knew this would be a huge challenge, but she had no way out and could only face it head-on...

Shen Ting picked up the pen on the table and signed his name on a document. Then he looked up at Xiao Yue and said, "And..."

He paused, his eyes sharp as a hawk's. "I don't think your proposal regarding user segmentation is precise enough. You've defined your target audience too broadly, without delving deeply into their true needs. Furthermore, your proposed online and offline promotion strategy lacks practicality and is overly idealistic."

He flipped to a page in the plan, pointed to a line of text, and said, "Look here. You said you want to create brand differentiation, but how exactly do you do that? You haven't given a clear plan. Also, there's a problem with your budget allocation. Too many resources are allocated to online promotion, while ignoring the importance of offline channels."

Every word Shen Ting said was like a sharp knife, pointing directly at the key points of the plan. Xiao Yue's face was slightly pale, but she remained calm and listened carefully to Shen Ting's criticism and correction.

She knew that Shen Ting was right, and her plan did have many shortcomings. Time was tight, so she could only do her best, but she overlooked many details.

"Mr. Shen, you're right to criticize me," Xiao Yue took a deep breath and said sincerely, "My plan does need a lot of improvement. Regarding the issue of user group segmentation, my previous considerations were indeed not thorough enough. I will conduct new market research to gain a deeper understanding of the target users' true needs. As for the online and offline promotion strategy, I will also re-plan it to ensure the feasibility of the plan."

She paused for a moment, a glint of determination flashing in her eyes. "Regarding brand differentiation, my idea is..."

She began to elaborate on some of her new ideas. Although these ideas were not mature enough, they demonstrated her unique understanding of Shen's corporate needs.

She mentioned that Shen's long-held spirit of craftsmanship could be integrated into the brand story to create a warm and story-telling brand image. She also suggested collaborating with well-known designers to launch co-branded products to enhance the brand's influence and reputation.

Although the overall plan was still not perfect, Xiao Yue's words made Shen Ting look at her with new eyes. He originally thought that Xiao Yue was just a young girl who was only good at theory, but he didn't expect her to have such keen insight into the market and unique way of thinking.

The conference room was completely silent, with everyone's attention focused on Xiao Yue. Manager Liu's expression darkened slightly; he hadn't expected Xiao Yue to come up with such new ideas in such a short time. Assistant Sun, on the other hand, looked at Xiao Yue with admiration.

Shen Ting was silent for a moment, then slowly spoke, "Ms. Xiao, your ideas are interesting, but they are just ideas. I hope you can transform them into concrete plans and provide detailed data support before tomorrow morning."

His tone was still stern, but there was a subtle appreciation in his eyes. A glimmer of hope ignited in Xiao Yue's heart. She knew that this was an opportunity, a chance to prove herself.

"I understand, Mr. Shen." Xiao Yue nodded firmly, his tone full of confidence, "I will do my best to complete it."

Shen Ting stood up and prepared to leave the meeting room. When he reached the door, he suddenly stopped and turned to look at Xiao Yue. "And..." He paused, "Tomorrow morning at nine o'clock, I hope you can show up in my office on time."

After he finished speaking, he left the meeting room without looking back. Xiao Yue watched him leave, a mixture of emotions welling up in her heart. She knew this would be the most important day of her life.

Assistant Sun walked over to Xiao Yue, patted her on the shoulder, and encouraged her, "Do your best, Xiao Xiao. I believe you can do it."

Manager Liu snorted coldly and said sarcastically, "Don't be too happy too soon, you will have to suffer tomorrow." After he said that, he turned and left the meeting room, leaving Xiao Yue standing there alone, looking ahead with a firm gaze.

The desk calendar on the desk displayed bright red numbers: Deadline, tomorrow...

Xiao Yue returned to her desk, took a deep breath, and tried to calm herself. Shen Ting had given her an extra day, which was both an opportunity and a challenge. She had to seize this opportunity, thoroughly refine her plan, impress Shen Ting, and strive to reach a preliminary cooperation agreement with Shen's.

Time was running out, so Xiao Yue immediately got to work. She reviewed the questions raised by Shen Ting and listed the parts of the plan that needed to be revised.

User group segmentation, online and offline promotion strategies, brand differentiation, budget allocation... every problem was like a mountain, weighing her down so much that she couldn't breathe.

She first conducted a new market research, deeply analyzing the consumption behavior, preferences and needs of Shen's target users, striving to segment the user groups more accurately.

In order to ensure the feasibility of the online and offline linkage promotion strategy, she contacted a number of partner organizations to learn about their resources and capabilities in detail, and formulated an operational promotion plan based on actual conditions.

As for brand differentiation, she racked her brains. She consulted extensive resources and studied numerous successful cases, trying to find a path to brand differentiation that would suit Shen's. She revised her plan over and over again, striving to express her ideas clearly and completely.

Time slipped by, and the lights in the office gradually dimmed. Xiao Yue was completely immersed in her work, forgetting time, forgetting fatigue, and even forgetting to breathe. She was like a tireless machine, constantly running.

The next morning, Xiao Yue arrived at Shen Ting's office with dark circles under her eyes. She handed the revised plan to Shen Ting and said firmly, "Mr. Shen, this is my revised plan. Please review it."

Shen Ting took the plan and began to carefully read it. His brows furrowed, then relaxed, his eyes filled with scrutiny. The office was silent, save for the rustling of papers.

Xiao Yue stood nervously by, her palms slightly sweaty. She knew that at this moment, her fate would be decided.

After a long while, Shen Ting finally put down his plan and looked up at Xiao Yue. His eyes were no longer harsh, but were replaced by a hint of admiration.

"Ms. Xiao, your revised plan is quite good," Shen Ting said slowly. "It's clear that you put a lot of thought into it."

Hearing this, Xiao Yue's heart finally settled down. She knew she had succeeded.

"Thank you, Mr. Shen," Xiao Yue said with a pleased smile on her face. "I will continue to work hard and strive to do better."

Shen Ting nodded slightly, then said, "We'll discuss the specific details of the cooperation later. Now, I have another matter to discuss with you."

A hint of doubt arose in Xiao Yue's heart. She didn't know what else Shen Ting wanted to discuss with her.

"It's like this," Shen Ting paused, then said, "I plan to..."

Before he could finish, the office door suddenly opened. Manager Liu walked in anxiously, holding a stack of documents.

"Xiao Yue," Manager Liu said in a harsh tone, "You need to deal with these documents immediately."

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