Auxiliary Women's Strategy: A Virtuous Wife Helps the King to Rule the World

Su Nan's speech did not end yet.

"To further expand the influence of the soap and increase sales, we implemented a word-of-mouth marketing strategy, where satisfied customers recommended the product to their friends and family. This strategy not only increased customer trust but also encouraged more participation through a reward system."

"I first designed a referral program with a clear reward mechanism and operating procedures. Every customer who buys soap will receive a referral card with a unique referral code printed on it. Customers can give this card to their friends or family. When the referral uses the referral code to buy soap, both the referrer and the referee will receive a certain reward."

“Rewards include:

- **Discount Coupons**: Referrals can receive discount coupons for their next soap purchase.

- **Points**: Referrals can earn points when they make their first purchase, which can be used to redeem other goods or services.

- **Gifts**: Both the referrer and the referee have the opportunity to receive a sample of soap or other small gifts.

- **Trial Opportunity**: Both the referrer and the referee will have the opportunity to try new products.

Of course, the referral will also have a referral card when purchasing the product, and will be the referrer next time.”

“In order to let more people know about the referral program, we adopt various ways to promote it.

- **Promotional Materials**: Each soap package comes with a detailed description of the referral program, from which customers can learn the specific steps and reward details for participating in the referral.

- **Offline Activities**: At experience booths and in stores, staff proactively introduced the referral program to customers and encouraged them to participate. The Chamber also hosted small gatherings, inviting satisfied customers to share their experiences and provide on-site demonstrations of the soaps and new products.

"As the referral program spreads, more and more customers will inevitably participate. Some customers, satisfied with the soap, will actively recommend it to their friends. This strategy of one person telling ten, ten people telling a hundred, will quickly help our products reach thousands of households."

"To ensure the effectiveness of the referral program, we have set up a department to track the use of referral codes. Whenever a new order is completed using a referral code, the department staff will record it and send a reward notification to the referrer. The reward is usually paid within seven days of the order being completed."

"To increase authenticity, the Chamber of Commerce also invited some loyal customers to share their stories. These stories were compiled into case studies and published in the Chamber of Commerce's publicity materials, allowing more people to understand the sources of the soap's positive reviews."

"In addition to ordinary customers, the Chamber of Commerce also invites some opinion leaders to participate in the recommendation program. These opinion leaders usually have high influence, and their recommendations are more likely to attract attention."

"The Chamber regularly evaluates the effectiveness of its referral program, measuring its success by analyzing customer feedback and sales data. Based on the evaluation results, the Chamber adjusts its reward mechanism to increase customer motivation."

Su Nan was a little tired and rubbed his temples: "Why don't you take a break and continue after an incense stick."

"Should we make a batch of solar watches?" Su Nan had a new idea.

After one stick of incense...

Su Nan continued, "To further expand the reach of our soaps, we will collaborate with other businesses to conduct joint promotions. By collaborating with other businesses, we can not only increase soap sales but also bring more benefits to customers."

"The Chamber of Commerce first determines the criteria for partners, including factors such as high brand awareness, reliable product quality, and similar target consumer groups. After screening, I will first select several representative businesses for cooperation, including tea shops, handicraft shops, and restaurants."

"After identifying partners, we developed joint promotional plans. Each plan included additional discounts or gifts for soap purchases.

- **Tea Shop**: Customers who purchase designated tea in the tea shop can enjoy special discounts on soap; customers who purchase soap at the Chamber of Commerce can receive an exquisite tea set provided by the tea shop.

- **Handmade Crafts Shop**: Customers who purchase soap can enjoy discounts on handmade crafts in the crafts shop; and customers who purchase handicrafts can receive a trial pack of soap.

- **Restaurant**: Customers who spend a certain amount at the restaurant can receive a sample of soap provided by the Chamber of Commerce; and customers who purchase soap at the Chamber of Commerce can redeem it for food coupons at the restaurant.

“To ensure the success of the joint promotion, the Chamber of Commerce has carried out extensive publicity and promotion together with other merchants.

- **Promotional posters and flyers**: The Chamber of Commerce will produce beautiful promotional posters and flyers detailing the content of the joint promotional activities. These promotional materials will not only be displayed in each store, but will also be distributed to various places.

"To make the event more interesting, the Chamber of Commerce and other businesses can also organize some special activities. For example, in a tea shop, customers can participate in tea tastings to learn about the characteristics of different teas and experience the refreshing feeling brought by soap. In a craft shop, customers can make small handicrafts by themselves and use soap to clean their hands. In a restaurant, customers can take cooking classes to learn how to make special snacks and use soap to maintain hygiene.

After the event, the Chamber of Commerce and other businesses collected customer feedback and summarized the event.”

"In addition, we will vigorously develop agents. We select chambers of commerce with good reputations, strong market development capabilities, and strong financial resources. We will offer low prices to them, allowing them to make a profit while also helping us rapidly expand our market share. I believe that anyone with common sense will see the business opportunity, and there will definitely be many chambers of commerce willing to join us."

"Finally, to ensure customer satisfaction, we also provide after-sales service during the sales event. If customers have any questions or need to return or exchange products, they can contact the Chamber of Commerce's service staff or the specially set up complaint mailbox, and the service staff will resolve the customer's needs as soon as possible.

The Chamber of Commerce will also set up a dedicated customer service team to handle various inquiries and complaints during the sales period.

We gather customer feedback through questionnaires and email responses. I think most customers are satisfied with the limited-edition soaps and consider them collectibles. At the same time, some customers offer valuable suggestions, which we record in detail, at least on a surface level. This ensures we can better meet market demand.

After saying this, Su Nan let out a long sigh and thought to himself, "I'm so tired! I'm exhausted just copying modern film ideas. What kind of imagination did the people who designed these routines have?"

At this time, the room was completely silent. Everyone was listening in a daze, not quite understanding what was said. They only knew that this girl was extremely smart and was worthy of being a disciple of an immortal.

Su Nan suddenly thought of a classic line: "I've finished speaking. Who agrees? Who disagrees?"

……