Auxiliary Women's Strategy: A Virtuous Wife Helps the King to Rule the World

"The next step is to promote it, an unprecedented and carefully planned campaign," Su Nan said, his eyes gleaming. "The first step is to tell the story."

"Tell a story..." Everyone was puzzled.

"Yes, we want to give 'soap' a legend. For example, a man went up the mountain to chop wood, got lost, and disappeared. His wife waited for him at home for 30 years, shedding tears every day. 30 years later, he came down the mountain to find his wife still looking the same as 30 years ago. He later learned that his wife had used her tears as a soap base, creating a soap that could keep her youthful. Or, a woman went up the mountain to collect herbs and found a thousand-year-old magical herb. She made it into soap through hundreds of processes, and was later granted an 'immortal elixir' by an immortal, allowing her to ascend to the celestial realm. And so on. In short, the soap should have a story, adding a veil of mystery to the soap. To let more people know this story, the Chamber of Commerce will use storytellers to spread it."

Seeing the curiosity in everyone's eyes, Su Nan continued, "Teahouses and restaurants are one of the most lively places in the city, and storytellers have a large audience here. This kind of spread is terrifying. We will also invite a local drama troupe to bring this story to a temporary stage on the street. The actors will wear ancient costumes and perform the story. First of all, the storytellers and the troupe will have some new jokes to attract customers, and it will also promote my soap. As for their salary? I think a few bars of soap will be enough. Why not?"

Everyone listened to Su Nan's story with surprise and admiration on their faces. Someone couldn't help but say, "This idea is absolutely amazing!"

Su Nan smiled and continued, "Besides that, we can also produce some brochures. These will not only contain the complete version of the story, but also have illustrators draw illustrations to enhance the aesthetics. They will also include an introduction to the Chamber of Commerce and instructions for using the soap. These brochures will be distributed to everyone participating in the event to help them better understand the story and philosophy behind the soap. Furthermore, to make the story more credible, we can also invite some well-known figures to participate in the dissemination of the story. For example, scholars from Longzhang Pavilion, etc. These opinion leaders will share their experiences and express their opinions on the soap. Their influence will further promote the spread of the story and make more people interested in the soap."

"Oh my god!" someone couldn't help but exclaim.

"This chairman is terrible!"

"What's wrong with the chairman's brain?"

Su Nan smiled: "This is just the first step. There is more to come. Do you want to hear it?"

Who here doesn’t want to listen?

"Listen."

"of course."

"We've meticulously arranged a series of experience stalls along the main streets, offering passersby the opportunity to try our soap for free. The stalls are decorated with brightly colored fabrics printed with the soap's brand logo and slogan. Each stall is equipped with a wash basin and mirror so customers can immediately experience the soap's cleansing properties. I'm sure everyone here has experienced the magical power of a mirror, and I think it's worthy of being bundled with the soap, thus increasing revenue. Promotional signs are placed around the stalls, detailing the soap's features and how to use it."

Su Nan paused and continued, "There's a special display stand in the center of the booth, inviting celebrities and opinion leaders to come to the booth and experience the magical effects of the soap firsthand. After the celebrities' experience, the staff began handing out free samples to onlookers. Everyone can get a small piece of soap and try it out for themselves at the booth. The staff will answer any questions and record their feedback."

"To increase interactivity and fun, we will also set up several small games next to the experience booth, such as the 'Cleaning Challenge'. Participants need to clean designated items with soap within a limited time. The top three fastest finishers will receive small gifts. This game is sure to attract many participants and the atmosphere will be very lively."

Su Nan took a sip of water and continued, "To create a sense of scarcity and attract more consumers' attention, we will also launch limited-edition soaps. Through pre-sales, we not only attract consumers' attention but also enhance the uniqueness of the product."

"First, we decided on the packaging design for the limited-edition soaps. We used unique boxes made from materials like sandalwood, agarwood, and even huanghuali wood. They were engraved with exquisite patterns and a limited-edition logo, making each box of soap seem incredibly precious. Another important point was the scent, which I was responsible for. I would create a more premium scent that customers would never forget."

"Secondly, detailed pre-sale rules will be formulated. The limited edition soaps will be sold in several batches, each with a limited quantity to ensure scarcity. To be fair, each customer will be limited to a certain number of soaps to prevent those with ulterior motives from hoarding."

"News about the pre-sale event spread through various channels. Promotional posters and flyers were distributed to every corner of the country, and banners and billboards were hung in crowded areas. Anyone passing by would see it, and they would see it every day. Over time, even those who didn't buy would be captivated by the word 'soap' and could easily memorize the slogan."

"Storiest people would tell stories about the soap in teahouses and restaurants, mentioning the upcoming limited-edition pre-sale event. When theater troupes performed on the streets, actors held flyers and invited the audience to participate in the pre-sale event. These multi-channel promotions helped spread the news of the pre-sale event quickly."

Su Nan looked around at everyone and said, "We want to spread the word about soap throughout the capital, and even the entire country. Let everyone know about our soap and want to try it. This isn't just a commercial event, but also a cultural event, making soap an indispensable part of people's lives. The most important thing is to promote the Longteng Chamber of Commerce. 'Soap' is just the appetizer. I will slowly unveil more amazing items. As long as our chamber of commerce becomes famous, will we have any trouble selling any of our products?"

When everyone heard this, they were suddenly enlightened.

Almost everyone will think: "This gold coin is worth spending, it will be paid back in no time."

Someone asked, “What if someone doesn’t believe our propaganda?”

Su Nan replied, "We use facts to speak for themselves, letting them experience the effects of the soap for themselves. As long as our product quality is excellent and coupled with such comprehensive publicity, there is no need to worry that they will not be attracted."

Someone else asked: "What if there are competitors or imitators?"

Su Nan said confidently: "Who do you think can make my soap? Do you think the eldest prince, the vice chairman, is a decoration? Do you think soap is my only bargaining chip?" After asking three questions in a row, the shareholder was speechless and shrank his head in fear.

He felt that the eldest prince was glaring at him, he just felt it.

Su Nan's tone calmed down: "Please rest assured, everyone. I will be fully prepared. As long as you unite with me and the eldest prince, there is no difficulty that cannot be overcome." After speaking, he glanced at everyone, and everyone felt uneasy in an instant.

"She's warning us!"

……