Rebirth of the Legend of the Female Chef
Chapter 98 The Rise of the Nijing
Su Yao stood in front of the company's warehouse, looking at the mountains of unsaleable products, her heart full of worries. The once prosperous food empire is now in deep trouble.
Due to the sudden change in market demand, the traditional food products that the company had previously produced in large quantities are no longer popular, sales channels are blocked, and capital recovery is difficult.
"Su Yao, we can't go on like this. We must find a new way out as soon as possible." The sales manager said anxiously.
Su Yao took a deep breath and tried to calm herself down. "Notify the R&D department to immediately start researching new flavors and dishes that are popular in the market."
The R&D team acted quickly but encountered technical difficulties during the innovation process.
"Su Yao, we are not familiar with this new way of processing food ingredients, and our experiments have failed many times." The R&D staff looked frustrated.
Su Yao encouraged everyone: "Don't be discouraged, let's try different methods and we will definitely be able to overcome this difficulty."
At the same time, the company's capital chain was on the verge of breaking, with suppliers demanding payment and bank loans about to expire.
"Su Yao, the financial situation is already very dangerous. If the funding problem is not resolved as soon as possible, the company may go bankrupt." The financial director said in a trembling voice.
Su Yao decided to personally negotiate with major banks and investment institutions to seek financial support. However, due to the poor current situation of the company, most institutions rejected her request.
"Ms. Su Yao, your company is too risky and we cannot provide a loan." The banker said coldly.
But Su Yao did not give up. After countless setbacks, a small investment company was finally moved by her sincerity and determination and was willing to provide emergency funds.
With this funding, the company temporarily alleviated its immediate crisis. However, new problems arose one after another. Employees lost confidence in the company's future, and their work enthusiasm dropped significantly.
"Su Yao, employees have been making frequent mistakes recently and their work efficiency is extremely low. How can we continue like this?" complained the production manager.
Su Yao convened a general meeting of all employees. Standing on the stage, she said with a firm gaze, "Don't be discouraged. We have experienced ups and downs together. As long as we unite as one, we will be able to get out of this predicament."
In order to motivate employees, Su Yao has developed a series of reward mechanisms to give generous rewards to employees with outstanding performance.
After the initial success of product research and development, Su Yao led the sales team to run around looking for new sales channels. However, many dealers were cautious about their new products and were unwilling to cooperate easily.
"Su Yao, these dealers are too cautious and unwilling to take the risk of trying our new products." The sales representative said helplessly.
Su Yao decided to adopt a roundabout strategy, first conducting pilot promotions in some small markets and attracting the attention of dealers through word-of-mouth.
After unremitting efforts, the new product received a good response in the pilot market, and finally some dealers took the initiative to come to us to seek cooperation.
But just when the company saw a glimmer of hope, a sudden food safety crisis swept the entire industry. Su Yao's company was also affected, and consumers began to doubt their products.
"Su Yao, this incident has had a huge impact on us. The cooperative relationship we have just established is about to break down again." The public relations manager said anxiously.
Su Yao immediately launched a crisis public relations plan, disclosed the company's production process and quality inspection reports, and invited consumers and the media to visit the factory to prove the safety of the products.
After hard work, the company finally gradually got rid of the shadow of the food safety scandal and regained the trust of consumers.
During this process, Su Yao hardly slept a peaceful night, and was busy every day for the survival and development of the company. But she always believed that as long as she did not give up, she would be able to rise from adversity.
As the new products continued to gain market share, the company's financial situation gradually improved and employees regained their confidence.
"Su Yao, we finally made it!" Everyone cheered.
Su Yao looked at everyone's excited faces, tears in her eyes. "This is just the beginning. We have to keep working hard to take the company to the next level."
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