Reborn in 2014, getting rich from the World Cup

385 million, 1.12 million.

This is the data from November 25th to December 1st, which is the first week after Shanyin launched the short video sales function.

The former is the number of transactions, and the latter is the transaction amount.

305, 9140.

This is the data from December 2nd to December 8th.

The data seems to have declined a lot.

But don't forget.

This is after optimizing the recommendation algorithm.

Let’s look at another piece of detailed data.

In the first week, the total exposure of short videos with shopping links reached 20 billion people.

And the second week only had... 1.5 million visitors.

In other words.

When there is no differentiated recommendation algorithm, the conversion rate from content exposure to actual ordering is only 0.19%.

After distinguishing the recommendation algorithm, the conversion rate reached 2%.

It has increased by more than 10 times.

This means.

If the traffic is equal, Shanyin only needs to allocate 10% of the traffic to achieve the same data as Kuaishou in the e-commerce sector.

Therefore, Douyin wins in algorithm.

Oh, now it’s Flash Sound’s algorithm that wins.

As for the block hand, of course he always loses.

It is not difficult to think of the difference between recommendation algorithms.

This is a similar concept to the transition from woodblock printing to movable type printing.

It seems to be just a small node, and it seems that anyone can break through it with a sudden inspiration.

But in actual history, it was stuck for about 400 years.

The "stuck point" here does not just depend on whether there is a "flash of inspiration".

There are also "limitations" such as technology, materials, social environment, cultural habits, etc.

The same applies to recommendation algorithms.

Even if someone finds out in the future, Shanyin’s short video sales model is different from theirs.

But they also want to differentiate the recommendation algorithms. Is it that easy?

Although Shanyin has only been established for less than half a year.

The recommendation algorithm model was started to be built when I was working at Huoduoduo half a year ago.

The technical points and key points can be easily broken through.

Then there wouldn't have been a situation in the previous life where Kuaishou was ruthlessly crushed by Douyin.

One step slow, every step slow. This is not just a casual saying.

12 month 13 number.

On the 5th day after the short video sales function of Kuaishou was launched.

The two short video platforms, Shanyin and Kuaishou, have hot searches with the same content.

They both aim to make a profit, why is one quiet while the other is full of ads?

I have to say that there are really all kinds of people among contemporary netizens.

That’s right, some netizens have already discovered some subtle differences between Shanyin and Kuaishou.

Actually, it’s not that subtle.

Just look at the previous flash sound data and you will know:

20 billion visitors in 7 days, and 1.5 million exposures in 7 days.

The gap is more than 10 times.

Intuitively speaking:

If you watch 10 short videos on Shanyin, you will only see 1 that promotes products.

If you have a small hand, watch 10 of them, and all of them are short videos selling products!

Of course, the actual situation is definitely not like this.

If you really want to watch 10 videos, all of them will be short videos selling products.

That can only mean... you like watching short videos promoting products, so the system pushes them like crazy.

But in terms of user experience, Shanyin is more than 10 times better than Kuaishou.

Of course, Block Hand will not sit idly by and watch this happen.

And before they figured out the problem, it was the recommendation algorithm.

There is only one thing they can do - reduce the traffic of short videos promoting products.

And then what happens is...

Shanyin, sales orders: 45.1, transaction volume: 1435 million.

Block, sales order volume: 16.8, transaction volume: 537.6 million.

This is the data for December 15th.

And in this case.

Netizens still said: There are far fewer advertisements on Shanyin than on Kuaishou.

"How on earth do you guys manage this? The top executives at Blockhand are going crazy."

The person who spoke was Ye Shiliang.

During this period, Yang Zheng often called her because he needed her as a major shareholder.

"As for Taohuo, we argue with them every day, saying that we need to increase the traffic of the short videos promoting products. Otherwise, with only this little data every day, this cooperation is meaningless to them."

It can be heard that Ye Shiliang is really curious about this.

Yang Zheng didn't hide it from her: "The reason for the recommendation algorithm."

Ye Shiliang was visibly stunned, and after a while she replied, "Are you really telling me that? Aren't you afraid that I'll tell on you?"

First of all.

Although this matter is considered a so-called "trade secret".

But the core senior management of Shanyin are basically aware of it.

If you pay more attention to the other side of your hand, it will not be difficult to detect it.

Second.

As the saying goes: one step slow, all steps slow.

Even if Block Hand knew the reason, it would take time to change.

And when they have the ability to change, this matter will not be so important.

At last.

Yang Zheng never really took the hand seriously.

In the previous life, Douyin was able to turn the tide and achieve a crushing victory even when it was at a huge disadvantage.

How could he, the disciple who is even better than his teacher, lose?

If he hadn't known this, Block Hand wouldn't have been beaten to death by him.

He would not have developed so gently.

To put it bluntly, it is amazing that Kuaishou has been able to emerge in his life and occupy the position of the leader of the short video platform for so long.

It was all the result of him showing mercy.

Two main reasons:

First, everyone has their own preferences.

Although the development positioning of BlockHand is destined to prevent it from truly dominating the short video field.

But it is also enough to ensure that they will not be completely defeated by any platform and will have a group of loyal users.

Second, no one can truly monopolize the field of short videos that can guide public opinion.

until 2024.

Douyin, which seems to dominate the short video field, actually only accounts for about 55% of the short video market share.

Blockchain account 20%, WeChat video account 10%.

The remaining 15% is divided among platforms such as Xiaohongshu and Bitan.

These are actually the reasons.

But Yang Zheng replied to Ye Shiliang: "If I can't even trust you, who else can I trust?"

"If you are smooth-talking, you will only say nice things."

Ye Shiliang spoke angrily, but the corners of her mouth were almost raised to the back of her head.

She paused, then couldn't help but ask, "When will you be free to come to Shanghai? You promised me you'd come once a month. But it's been four months now, and you haven't come once!"

Yang Zheng sighed helplessly: "I really can't leave."

Ye Shiliang also sighed heavily, and then said somewhat listlessly: "Forget it, career is more important."

Yang Zheng paused for a moment and said, "If I ask you to give up your position at the Art Group and come to Shanyin, I guarantee that what you will get in the future will not be less than what you got at the Art Group. Are you willing?"

Ye Shiliang stopped talking.

Yang Zheng continued, "So this isn't a question of which is important or not."

"Well, I'm going to be busy. Let's talk tomorrow."

Ye Shiliang was obviously still a little upset. After saying this, she hung up the phone.

Yang Zheng also put down his phone directly without any intention of coaxing her.

If he needs to be coaxed, how can he be coaxed?

If you can digest it yourself, then continue.

Otherwise, you can split up if you want.

If you don't have this mentality, it's better to just stay with a girl and live a good life.

Otherwise, in this life, you can only coax girls and be on the way to coax girls.