Reborn in 2014, getting rich from the World Cup

There must be many people with a long-term vision on the block hand side.

Otherwise, it would not have been able to maintain its leading position in the short video field until now.

11 month 28 number.

Yang Zheng went to the airport to pick up someone - Ye Shiliang.

He had promised the girl that he would go to Shanghai to accompany her once a month.

But the last time the two met was three months ago.

Yang Zheng used being busy as an excuse to evade Ye Shiliang.

Ye Shiliang herself is actually very busy.

Otherwise, she would have come to Yang Zheng on her own initiative a long time ago.

The fact that she was free this time was thanks to Yang Zheng.

Because Shanyin suddenly involved in the e-commerce field, there was a huge quarrel over the Kuaishou side.

To follow or not to follow?

This is undoubtedly a very serious issue.

If you don't follow it, there won't be any problem for users.

Even in recent days, the number of daily active users of Kuaishou has increased rapidly.

Most of them ran over from Flash Sound.

However, short video bloggers began to leave!

Originally, due to development strategy issues, traffic distribution on Kuaishou is not very friendly to big bloggers.

Now, Shanyin has directly provided big bloggers with a channel to monetize their traffic.

For big bloggers, do you still need to think about how to choose between Shanyin and Kuaishou?

Just yesterday, there was even a big blogger with tens of millions of followers who publicly issued a statement that he would only release short videos on Shanyin from now on.

There are countless people who used to only post short videos on WeChat, but now secretly post them on Shanyin.

On this kind of content creation platform, users will definitely follow the creators in the end.

So if Kuaishou doesn’t follow up on this short video sales function.

Increase in users in the short term.

But if this continues for a long time, it will definitely result in user loss.

If you don’t follow, it probably won’t work.

But there are still many problems.

First of all, Kuaishou does not have an e-commerce platform with which it can cooperate seamlessly, like Huoduoduo and Shanyin.

They don’t even have any choice but to cooperate with Taohuo or Jindong.

Other e-commerce platforms are either too small or have too limited product categories.

Even Jin Dong is not very suitable.

It can be said that if Kuaishou wants to keep up with Shanyin’s operations, it can only cooperate with Kaohuo.

Because of the user scale, that is, the traffic problem.

BlockHand now has 1.28 million daily active users.

Shanyin’s is 1.05 million.

The previous maximum was 1.12 million.

Recently, due to problems with the short video sales function, traffic has declined a bit.

Then Huoduoduo is 1.52 million, and Kaohuo is 1.57 million.

And what about Jin Dong?

Only about 6500 million.

Huoduoduo and Kaohuo are no longer on the same level.

The cooperation between Shanyin and Huoduoduo is a mutual traffic diversion and can complement each other.

But if Kuai Shou cooperates with Jin Dong, he will be losing money.

So if they want to keep up with Shanyin’s operation, they basically have no choice but to pay for the goods.

There are also a lot of smart people on the shopping side.

Of course they can infer this result.

and so……

Anyone who understands monopoly will understand.

According to Ye Shiliang, the major shareholder of Kuaishou, after Kuaishou sent someone to contact Taohuo, Taohuo was not polite and directly asked to invest in Kuaishou.

Whether to follow or not is already a big problem.

Nowadays, people still ask for such exorbitant prices when buying things.

Naturally, there was a huge quarrel over the block hand.

Ye Shiliang, who originally represented the Meishu Group to attend a meeting at the headquarters of Kuaishou in the capital, also took the opportunity to sneak to Jiangcheng.

In her words:

"It will take at least three to five days for them to come to a conclusion. I'm too lazy to waste my time on that."

So she finally found time to meet her lover.

And her lover Yang Zheng also made her trip worthwhile.

It can be said that we have returned with a full load.

Ye Shiliang only stayed in Jiangcheng for 3 days.

On December 1st, he returned to the imperial capital.

Because the dispute over Block Hand finally came to a conclusion - they agreed to Paohuo's request to buy shares and decided to follow Shanyin's operation.

And on December 1st.

Yang Zheng called together some senior executives and held a small meeting.

The content of the meeting was to distinguish the evaluation data of algorithm recommendations by comparing short videos with content and short videos with products.

This was naturally something Yang Zheng had planned long ago.

Shanyin has been affected by the short video sales function, resulting in a recent decline in traffic.

But why was Douyin not affected too much in the previous life?

Because of the recommendation algorithm.

Douyin distinguishes between short videos with content and short videos selling products, and uses algorithm-recommended evaluation data.

For short video content, the number of streams is determined by user interaction data such as completion rate, likes, and comments.

As for short videos promoting products, the sales volume is based on the products.

Therefore, after that, the function of selling products through short videos was almost abandoned by bloggers.

Because once you put up a shopping link, the traffic will be so low that you won’t want to post videos anymore.

Similarly, a similar distinction is made between live streaming for selling goods and live streaming for entertainment.

Your Douyin, my Douyin, everyone’s is different.

As long as you don’t watch those short videos or live broadcasts selling goods, and don’t click on them to shop.

Then algorithm recommendations will naturally reduce the push of related content.

Therefore, the activation of the product promotion function actually has little impact on the user experience.

There will not be situations like "Shanyin is digging its own grave" or "TikTok is seeking its own death".

Why didn’t Yang Zheng distinguish the two directly before?

Of course it's to...get some hands into the ditch.

He knew that Block Hand would definitely follow his actions.

Because if you follow, you still have a chance, but if you don’t, you will die.

Block hand actually has no choice.

And you know that your homework will be copied by others.

How could Yang Zheng be so stupid as to write down all the answers directly?

Give the other party some wrong answers and let them copy them.

I corrected it in time.

Even if the other party can react and correct it later.

but.

If you slow down a step, there might still be a chance.

But why is it always slow?

Then you are destined to follow behind others and eat dust.

12 month 2 number.

Douyin has undergone another small update.

The update announcement simply says: Optimize user experience.

Another week later.

That is June 12th.

Ge Bi Kuai Shou also underwent an update and officially launched the short video sales function.

no doubt.

Kuaishou was also on his own platform and was once again criticized on the hot search.

Garbage block hand, don't learn the good ones, just learn to make money

The hot searches on the Flash Sound side are:

Capital has the same character

After midnight that night.

Yang Zheng received a small piece of good news: the number of daily active users of Shanyin reached a new high of 1.15 million.

The traffic that was lost these days has not only been made up, but has also increased.

But this is not just because of the action of the block hand today.

Shanyin has distinguished the algorithm data of content short videos and short videos with products.

For users who don’t like short videos promoting products or advertisements, the probability of seeing these is much lower.

In other words, the experience is greatly enhanced.

It’s just that ordinary users don’t pay too much attention to these things.

But there is data on Shanyin’s side.