Reborn in 2014, getting rich from the World Cup

Regarding Li Jun’s invitation.

Of course, Yang Zheng had no reason to refuse.

There wasn't even an invitation.

Wait until Taohuo opens the live broadcast function.

He will definitely send a group of anchors to join and officially embark on the road of live streaming to sell goods.

Yang Zheng remembered that in his previous life, the live broadcast function of Taohuo was not launched until May 2016.

And it’s only October 2014.

That is more than a year and a half ahead of schedule.

In ten days, 70 orders were sold with sales of 3 million yuan.

He promoted Mengchan so popularly.

Of course, it is impossible for the Taohuo side to fail to see the advantages of e-commerce live streaming.

Especially now is the time when the live broadcast industry is beginning to rise.

Yang Zheng, the reborn little butterfly, finally flapped his wings, causing considerable changes.

You know what, this made him feel quite accomplished.

Yang Zheng and Li Jun didn't talk for long.

Because Taohuo has just started the "e-commerce live streaming" project.

After they have completed all the actions, the live broadcast function will be officially launched.

It will take at least one or two months.

So the two of them are just communicating their intentions now.

It’s still too early to discuss the conditions for formal cooperation.

Moreover, those details would not be discussed by the two of them.

It was only a few minutes after Yang Zheng hung up the phone with Li Jun.

The phone rang again.

It was Shen Yixin calling again.

It also means that someone is looking for cooperation.

This time, several manufacturers came to us.

They are all big brands.

Taohuo can see the opportunities in e-commerce live streaming, and these big brands can naturally see it as well.

And relatively speaking, they undoubtedly need Zhengrong Media more.

The platform for taohuo is just a platform.

Even if we don’t cooperate with Zhengrong Media.

There will also be companies like "Zhengrong Media" and "Zhenrong Media" coming in to develop.

The only difference is that Zhengrong Media has had successful precedents, is more experienced, and can develop faster.

But this has little impact on Taobao, which is still in an invincible position in the e-commerce field.

Because even if they develop slowly, no one can catch up.

But for those manufacturers, the difference is huge.

If these manufacturers who have never done e-commerce live streaming do it themselves, it means they will need a lot of attempts.

The cost of trial and error will undoubtedly be high.

But if you cooperate with Zhengrong Media, there is basically no trial and error cost.

At least that's what it seems on the surface.

For those manufacturers, Zhengrong Media is irreplaceable.

Because Zhengrong Media has already achieved successful results.

At present, there is no other organization that has any successful experience in e-commerce live streaming, let alone any ordinary experience.

Moreover, if Zhengrong Media had only succeeded once.

Perhaps it can be explained by metaphysical things like "luck".

So after Mengchan’s first successful promotion, no one came to her.

But it succeeded again the second time.

And the success was even more exaggerated: 20 sales in two and a half hours.

Who dares to say that this is just luck?

It is not surprising that those manufacturers are now waiting for an opportunity.

but.

Yang Zheng is actually not optimistic about cooperating with these big brands.

This is true.

He postponed his date with Yin Qian and went to the company to talk with those manufacturers for most of the day.

But not a single one of them has reached a cooperation agreement.

There is a very key element in live streaming of selling goods - prompting consumers to make impulse purchases.

How to do live streaming to sell goods well is actually a question of how to encourage consumers to make impulse purchases.

Consumers should have a feeling that if they buy, they will make a profit, and if they miss out, they will lose money!

The key is that the goods must be cheap enough.

At least on the surface it looks very cheap.

It's cheaper than buying it anywhere else.

Otherwise it will be difficult to sell.

Anyone who will engage in the live streaming e-commerce business in the future knows one thing: live streaming e-commerce for big brands will not be successful.

why?

Because the products of big brands cannot be bargained for.

Just like what Yang Zheng said to Wei Yulu on the phone last night: Brand manufacturers should consider the dealers below.

You also need to consider your brand value.

Therefore, the prices of products from big brands are almost fixed and cannot be lowered at all.

Otherwise, it sells for 10 yuan in the supermarket, but you sell it for 8 yuan in your live broadcast room.

Will those supermarkets still be willing to stock your product?

Unless you are ready to give up offline channels.

But this is certainly impossible.

Without mentioning anything else, just this:

When you buy a product for 8 yuan in your live broadcast room, and it no longer has a price tag of 10 yuan offline, then in the eyes of consumers, your product is only worth 8 yuan.

After that, if you continue to sell it for 8 yuan in the live broadcast room, it will no longer be considered a discount in the eyes of consumers, and they will naturally stop buying.

This means that your brand value has declined.

What to do at this time?

Continue to lower prices?

But after the price reduction, it will be the same again after a while.

What should we do then?

Can it continue to drop?

So where does the profit come from?

If a big brand can become a big brand, it will definitely not be short-sighted enough to do such a thing of draining the pond to catch fish.

Therefore, when live streaming e-commerce reaches its peak in the future, those big brands will at most cooperate with the top live streaming e-commerce hosts and do product promotion at a lower price.

The price won’t be too exaggerated.

The prices in their own live streaming rooms are almost the same as those in offline physical stores.

Of course it can't be done.

It's basically the same as the live broadcast that Yang Zheng asked Liu Ruitao to do. It's a supplementary sales channel that's better than nothing.

If you really want to make big profits from live streaming, you have to cooperate with small, unknown brands that have good quality.

If you are a little more conscienceless, you can remove the four words "quality passed".

Those top anchors who bring goods usually operate like this:

In a live broadcast, you can introduce some well-known brands without asking the manufacturers to give you a high profit. You can provide free promotion or even pay for it yourself.

Let fans get visible benefits.

Then, mixed in there are some products that the anchors have strictly selected and can guarantee with their brains, which you have never heard of.

And with this product, the profit of 200% can be considered as the host having a conscience.

When it comes to live streaming sales, tricks are king.

After working overtime at the company.

night.

Yang Zheng went to Yin Qian's place.

After the exchange, it was still early.

He leaned against the headboard and played with his cell phone.

Then he saw a post on WeChat Moments that surprised him a little.

Copywriting: Love from my mother.

Illustration: Various luxurious Western dishes.

This is Cheng Mengdie’s circle of friends.

In other words: Cheng Suwan has already arrived in Xingcheng.

When someone came, he didn't even talk to me about work first, but instead took his daughter out for a big meal. Does he have any ambition at all?

Yang Zheng originally wanted to send this sentence to Cheng Suwan.

But after thinking about it, I still didn’t send it.

Otherwise it would seem like he was always paying attention to Cheng Mengdie.

This will undoubtedly put a lot of pressure on Cheng Suwan.

It will increase the difficulty of his operation.

But then again.

It's not a big deal to take advantage of a little bit.

But...how can we achieve it in one step?

Yang Zheng thought about this problem seriously.