Reborn in 2014, getting rich from the World Cup

Cheng Suwan estimated that the profit margin of Mengchan after this sale would be around 10%.

In fact, the company made 1.72 million yuan from sales of 3500 million yuan.

This is already a profit margin of over 20%.

In the beauty industry, this profit margin is actually still very low.

But considering Mengchan's selling price, the profit margin is already very high.

If it is another brand of similar quality, if it is sold at this price, it will be a profit if not a loss.

Because this 20% profit was completely obtained for free by Yang Zheng from other sources.

Mengchan's essence is Qingyan in a different shell.

Just changed the packaging.

So the production cost is actually very low.

Especially in product research and development, the cost is almost zero.

This is one of them.

This is also the source of Cheng Suwan's estimated 10% profit.

The second reason is:

Zhengrong Media has 6 operators, plus Yang Zheng himself, which makes 7 in total.

After a week of collective effort, we came up with a promotion plan that was detailed enough to include the different types of talk used by different types of anchors.

Then there were more than 300 anchors who worked hard to promote the event for a full seven days.

If we include the planning and publicity costs, how much would it be?

Those small anchors are okay.

But what about big anchors like Zhang Feifei and Han Yuyan?

You have to know that when they promote something, they don’t just casually say a few words about it.

They actually performed various scenarios.

If there is a fee, it will definitely not be low.

The cost of planning and publicity is actually the part of profit that Cheng Suwan overlooked.

This means that Yang Zheng is a bit dishonest.

At least that's what Cheng Suwan thinks.

So after the data comes out.

Cheng Suwan called Yang Zheng again.

She asked Yang Zheng to calculate the publicity expenses for this part and make a settlement.

Because only in this way can Mengchan's sales profit come down.

She would not lose the bet directly.

Originally, based on the current shares, Yang Zheng could only get 3500 million in dividends out of the 875 million.

The others all belong to Cheng Suwan.

He got the operation and anchor for free, which was equivalent to helping Cheng Suwan get it for free.

It was like he and his own employees were working for Cheng Suwan.

Before he could express his displeasure, Cheng Suwan quit.

What else can he say?

He had no reason to refuse Cheng Suwan's forced money.

As for the betting agreement.

The time they agreed upon was... 5 years!

So Cheng Suwan is just delaying time and making a last-ditch effort.

He wasn't worried at all.

Finally, Zhou Wei calculated that the planning and publicity cost of Zhengrong Media for Mengchan Cosmetics was 2280 million.

The planning fee is calculated as 10% of sales, which is the charge of general advertising companies.

The amount is 1720 million.

The other 560 million is the promotional expenses for the anchors.

But of course Yang Zheng would not really send it to the anchors.

All he promised the anchors was: if they received a screenshot of a fan's positive review, he would give them a sales commission of 10 yuan.

That’s right, we offer cashback based on positive reviews.

It’s just that the cashback amount is higher.

This is of course to increase the sales enthusiasm of those small anchors.

As for big anchors like Zhang Feifei, how could they have the time to collect screenshots of positive reviews from fans?

The threshold for adding them on WeChat is far more than 10 yuan.

This part of the expenses will still be paid by Mengchan.

After all, 560 million is just advertising expenses, not sales commission.

Therefore, the 2280 million commission was directly deposited into Zhengrong Media’s account.

And you don’t have to give any commission to any anchor or operator.

then.

Zhengrong Media’s monthly financial report for September has also been released.

This does not include Mengchan’s 2280 million in publicity expenses.

Total revenue is: 1564.88 million.

The total expenditure is: 1281.13 million.

Profit: 282.87 million.

And even if Yang Zheng did not share the profits with the management.

The profit was less than 380 million.

So, live streaming for entertainment is just for fun, but to really make money you have to do live streaming to sell goods.

……

Thursday, October 10th.

Yang Zheng took a leave yesterday to deal with some follow-up work on Mengchan's promotion.

Today I went to school obediently.

A little after 8:10 in the morning.

The class has been going on for 10 minutes.

Yang Zhengcai rushed to the classroom.

Living off campus, it would be strange if you weren't late in the morning.

After he slipped into the classroom, he saw Luo Wanxi waving at him, so he walked over.

Luo Wanxi sat with her two roommates.

See Yang Zheng walking towards this side.

There was an empty seat next to Hu Ting, so she stood up and made room for him.

Let Yang Zheng sit next to Luo Wanxi.

In this way, she sat on the other side of Yang Zheng.

After noticing this scene, many boys started cursing in their hearts.

Sitting between the first and second most beautiful girls in the class.

One of them is the school beauty.

Who wouldn’t be jealous after seeing this?

"We only had seven days off for National Day, why did you ask for leave again yesterday?"

Luo Wanxi asked.

"The company has something to do."

Yang Zheng replied simply.

He told Luo Wanxi that he had started a company.

But it was the first time Hu Ting heard him say that.

She couldn't help but be a little surprised when she heard this: "Are you already working? In the family business?"

Without waiting for Yang Zheng to speak.

Luo Wanxi had already answered for him: "He runs his own company and can make over 1000 million a month!"

Although her pursuit of Yang Zheng was a false act with other purposes.

But when she talked about this in front of her best friend, she still felt inexplicably proud.

This is probably how the saying "three people make a tiger" came about.

The last time Yang Zheng told her was: monthly turnover is over 1000 million.

In her words, it became "earning more than 1000 million a month."

But now it has become true that he can earn more than 1000 million yuan by himself.

Not even more than that.

Hu Ting's eyes widened in surprise, and her mouth opened into an "O" shape.

After a while, she finally came to her senses and asked quickly:

"What kind of company is this? How can they make that much in a month? I'm not sure I'll ever make that much money in my entire life, am I?"

It was Luo Wanxi who answered on Yang Zheng's behalf: "It's an online media company, mainly doing live broadcasts."

Hu Ting paused, then suddenly asked, "Zhengrong Media?"

Luo Wanxi didn't know the name of Yang Zheng's company, so she couldn't be Yang Zheng's mouthpiece anymore.

Yang Zheng nodded and asked, "How did you know?"

Hu Ting smiled. "Your name has the character 'Zheng' in it, and a livestreaming company that can earn 1000 million a month must be a big company. Zhengrong Media has been so popular lately, so of course I guessed it!"

Yang Zheng also smiled: "Smart."

Hu Ting's smile widened, and then something occurred to her: "So you also have a cosmetics company, Mengchan?"

Yang Zheng nodded again: "It's not all mine, it's a joint venture with someone else."

Hu Ting asked again: "How much money did you lose this time?"

After saying that, she added, "I also bought a set of Mengchan 368!"

In this simple year of 2014, the "loss-making publicity method" is indeed awesome.

I guess not many people don't believe it.

Yang Zheng chuckled and said, "Not much loss."

Hu Ting glanced at him and wrinkled her nose. "I guess you don't think it's much, right? I saw someone online analyzing that, assuming you lose 200 per order, and you sold nearly 50 orders in total, you've lost at least million!"

Yang Zheng smiled but said nothing.

Of course, he was the one who asked someone to publish this kind of "news".

First, it is to exaggerate the authenticity of "making publicity at a loss";

The second reason is to pave the way for Mengchan’s “cost price” to be more than 500, so as to facilitate the next wave of harvesting.

"A loss of 100 million?"

Luo Wanxi, who had been listening to the conversation between the two in silence, finally couldn't help but exclaimed.