Reborn in 2014, getting rich from the World Cup

Chapter 207 Total sales: 1.72 million+!

Qingyan takes the light luxury route.

The current e-commerce environment is still quite chaotic, with all kinds of counterfeit and inferior goods everywhere.

It will be similar in the future.

Just looking at a picture online.

It would certainly be difficult for consumers to trust such a product that is not well-known but has a high price.

If you want to increase consumer trust, you need to be able to fully display products and use various live streaming methods to sell goods.

Live streaming sales can be roughly divided into two situations.

One is to bring people along with the goods.

The other way is to bring products by people.

However, niche luxury products like Qingyan need people to promote them in order to become popular.

That is to say, let the anchor endorse the product.

This can also be considered a kind of fan economy.

But looking for celebrities is not advisable.

Not to mention the high endorsement fees of celebrities.

Not many celebrities would really put in much effort to promote the products they endorse.

It also depends on the manufacturers themselves to participate in or organize various activities.

This makes the cost even higher.

So it is better to find a professional anchor who is very popular and sells products.

This has been verified by the market.

The reason why Yang Zheng had the idea of investing in Qingyan Beauty was precisely because... there was homework to copy.

But now there is not even a dedicated e-commerce live streaming platform.

Not to mention professional live-streaming hosts.

So Yang Zheng is not in a hurry to get entangled with Cheng Suwan now.

When everything is ready, we can then go and ask for the east wind.

After Yang Zheng finished the call, he returned to the meeting room.

What was playing on the projection screen was already the scene from Wei Yulu’s live broadcast room.

Wei Yulu appeared without makeup or beauty filters.

This obviously had a big impact on the fans in her live broadcast room.

The barrage of comments almost filled the entire screen with fragrance.

However, there are over 10 people in the live broadcast room!

This fully illustrates what it means for the Xia people to love to watch the fun.

At this time, Wei Yulu was crying in front of the camera.

The word "natural" was the rhetoric that Wang Yifei and Zhao Mengqi came up with.

Your appearance is given by your parents, and you cannot decide it yourself;

Since childhood, I have been inferior to others because of my appearance and have often been bullied.

When she doesn’t use beauty filters during live broadcasts, people scold her for being ugly and ask her to stop broadcasting so that people won’t be scared;

The purpose of using beauty filters during live broadcasts is not to deceive the audience, but to show a better side to the audience and give them a better experience.

She spoke with tears and snot.

In addition, there is Zhengrong Media’s stage control and rhythm control in the live broadcast room.

The barrage of comments gradually changed from being full of fragrance to being half scolding and half comforting.

And then she put on a mask and sang a song.

There aren't many comments left criticizing her.

To be honest, her voice is really good.

Wei Yulu finished singing the song.

Many fans have begun to feel distressed.

[Take off the mask, real fans are attracted by your singing, appearance is not important]

[Yulu, stop crying. Let’s just sing quietly from now on.]

[Yu Lu took off her mask! Confident girls are the most beautiful! ]

[What's so ugly about Yulu? She's just a little fat. I like chubby girls like this!]

[If you think the host is not good-looking, please get out of the live broadcast room! Yu Lu is a singing host, just listen to the songs]

[Yulu, don't cry! Yulu is the best! Yulu is the best singer in Shark Fight!]

Using beauty filters for live streaming is not a capital crime.

There are very few anchors who don’t even use beauty filters.

Wei Yulu just... the difference between opening it and not opening it is a bit too big.

But the ones who are really hurt are only those big brothers with impure thoughts.

They brush a lot.

For ordinary fans, the loss is actually not that big.

If you understand her, the burden will certainly not be so heavy.

After this incident, Wei Yulu's popularity may even increase instead of decrease.

Because of the deliberate publicity by Zhengrong Media, this matter caused quite a stir on the Dousha platform.

The 10+ online users can prove it.

But her income will probably drop a lot.

Because the female anchor's income mainly depends on the big brother.

And kind people generally don’t make much money.

This can be seen from the 0.1 shark fin gifts that fill the screen.

After expressing gratitude for the gifts and support.

Wei Yulu once again raised a point of view: everyone has the right to love beauty.

Then the main event of her live broadcast tonight finally began - live makeup application.

It can also be said to be: live face-changing.

More than an hour later.

Wei Yulu's round face was originally a little greasy and covered with freckles.

She turned back to her cute little round face after turning on the beauty mode.

When she faced the camera again.

The barrage went crazy.

[Holy crap! Is this makeup or disguise?]

[Compared to makeup, beauty filters are simply weak! ]

[Is this makeup? Is this a different person?]

【Makeup (x), Disguise (√)】

[I was completely stunned by this. It truly is one of the Four Great Witches!]

[This is even more exaggerated than plastic surgery! ]

[I'm going crazy! What else is real in this world? ]

The number of people in the live broadcast room increased from 10+ at the beginning.

While Wei Yulu was putting on makeup, the price dropped to less than 3.

And now, it has risen to 10+ again.

"What makeup am I using?"

Wei Yulu composed a comment of her own and then replied, "Of course it's Mengchan, the national trend cosmetics brand founded by our boss! Thank you Mengchan for making my dream of becoming beautiful come true!"

……

The next day.

Two photos of Wei Yulu before and after makeup during her live broadcast last night.

It was displayed on various live broadcast platforms by various anchors of Zhengrong Media.

The Weibo post even directly became the third most searched topic:

Live makeup, national trend beauty Mengchan

This is, of course, bought with money.

On that day, Mengchan's sales volume hit a new high.

Yesterday, the 1st, as of midnight, Mengchan’s sales had reached over 24.

As of midnight on the 2nd of today, Mengchan’s sales have exceeded 24!

And Yang Zheng’s promotion plan is not over yet.

He hasn't even used his real ultimate move yet.

The promotional point on the first day was the discount that broke common sense and made people feel that the price was super low.

That is to say, the advertising costs are passed on to consumers, making a loss to gain publicity.

The next day, they changed the concept and used exaggerated makeup effects for promotion.

The effect of makeup always depends on the makeup artist, not the cosmetics.

But they blurred the concept, promoting it as if as long as you use Mengchan, you can achieve the same face-changing makeup effect as Wei Yulu.

And the third day is the real big move - oriental aesthetics, national style should be popular, and the Chinese people should have their own aesthetics!

To put it bluntly: patriotism.

It is National Day now, and the patriotic atmosphere is at its peak.

The lethality of this move can be imagined.

As of midnight on the 3rd, Mengchan’s sales have reached over 24!

Almost twice as much as the first day!

But it wasn't so exaggerated in the next few days.

Sales volume fell back to just 20,000 to 30,000 per day.

Because Yang Zheng has no new tricks.

The anchors can only use the above three methods in turn.

And the traffic circle is right here.

Without a new traffic pool, it is of course difficult to have a new consumer group.

Until the seventh day.