90s: Koi beauty reborn and became rich
Chapter 63 "You have to do this!"
Yi Congxin smiled and blinked, then gave Xin Yu an encouragement, "That's a good question."
Xin Yuben was concentrating on thinking about what to do, when he suddenly felt a gaze falling on his face, and then... he was praised?
He quietly turned his face away to cover up his suddenly rapid heartbeat, coughed lightly, and then looked at Yi Congxin with pretended calmness.
It’s better to smile from the heart.
In addition to market research and understanding of competitors' products, the promotion of new products also requires the comprehensive use of various marketing methods to accurately target competitors and target customer needs.
It is now halfway through summer. Although Nanming Province is located in the south of Country A and has a long summer, if we want to make "pomelo tea" a hit and replace sour plum soup as a hot product, we really have to hurry up and use more routines that have been verified by the market.
She calmed herself down and said, "We can think about this from two perspectives: in-store and out-of-store. We can have in-store promotions, like 'second cup half price,' and then organize some free gifts or blind box draws."
"As for outside the store, ours is a fast-moving consumer goods beverage, so it's inevitable that we'll cooperate with small supermarkets, restaurants, and shops that people often visit on the streets. We can discuss the specifics later."
She couldn't think of anything comprehensive in a short period of time, so she had to tell him everything she could think of, including what she had heard and seen in her previous life, about the marketing methods of fast-moving consumer goods beverages.
This tea does not have a food batch number, so you can forget about selling it in large supermarkets for now, but it will definitely be no problem to get it into small shops.
"When promoting, clearly state the benefits of grapefruit tea and the comparison between the two so that people can understand it at a glance," she added.
The Zheng family's father and son's smiles froze for a moment, then widened further, and they sighed, "Okay, okay!"
Look at these tricks of that little girl, they are more numerous and more sassy than those of the old hands!
Xin Yu also nodded thoughtfully.
It didn't matter that Yi Congxin just talked about this, but a bunch of details followed, like "half price for the second cup" and "blind box lottery", which the other three had never heard of at all.
Although I roughly understand the literal meaning, I am confused about how to operate it specifically.
The father and daughter of the Zheng family didn't care that they were much more generous than Yi Congxin. Instead, they wanted to "ask questions from those less knowledgeable than themselves". If they tried to show off their wealth, they would not be able to gain real money in the future.
Xin Yu was also quite curious about these new terms.
The few of them discussed for a while, and after basically finishing the discussion, they decided what everyone should do.
Yi Congxin is in charge of Zhengji headquarters to ensure product quality and production efficiency;
Zheng Mingcai was in charge of communicating with the shops and supermarkets. He had some connections in the Chamber of Commerce, and it was time to put them to use.
Zheng Donggen's task was the most difficult, as he was responsible for transporting the grapefruits from Chen Xuemei's hometown.
Everyone had a task to perform, and for a moment everyone was full of fighting spirit.
but……
Yi Congxin suddenly revealed a slightly cunning and unprincipled smile.
She looked at Xin Yu carefully. The young man had black eyebrows and eyes, red lips and white teeth, a handsome face that was both elegant and heroic, and a tall and superior body line.
Apart from his slightly raised eyebrows that make him look a little cold and distant, and lacking the sunny smile that a young man should have, he lacks nothing else.
Yi Congxin nodded with satisfaction.
"Now, we are still in need of a spokesperson to promote and increase the popularity of this grapefruit tea."
Xin Yu didn't understand what he meant.
It is better to look into his eyes from the heart.
"You have to do this! Go take a set of photos of yourself drinking grapefruit tea tomorrow morning and make them into a poster." Yi Congxin said calmly.
Xin Yu's simple and neat facial features...were distorted in an instant.
I couldn't believe my ears: "W-what did you say?"
Yi Congxin remained calm and said word by word: "How about you become our spokesperson? I guarantee that sales will be huge!"
Xin Yu has a good image and temperament, which matches the connotation of grapefruit tea very well. For the sake of sales, it would be a good idea to let this guy be the spokesperson.
It would be a waste of resources not to use it.
Use it well and you will get twice the result with half the effort!
Besides this, she had another thought.
You can hide from the monk but not the temple; you can hide from the first day but not the fifteenth day.
Xin Yu had caused trouble at Yan's, and now the two of them were going in and out of Zheng's across the street every day. Even if they could hide for a while, they would not be able to escape completely.
It's only a matter of time before you're discovered.
Since there is no way to avoid it, it is better to turn the passive into active and expose Xin Yu clearly, so that Yan Silan can understand that Xin Yu has Zheng Ji as his backer.
Zheng Ji’s strength is no worse than Yan Ji’s. If Yan Ji really wants to do something against Xin Yu, he will have to think twice.
Moreover, by then, once the pomelo tea becomes popular, Yan Ji will probably understand that targeting Xin Yu will not solve any problems, and Zheng Ji is the real concern.
If Yan Ji targeted Zheng Ji instead of Xin Yu, this would be a face-to-face business war. She could just rush forward herself, and Xin Yu would become safer and the probability of encountering danger would be much smaller.
Yi Congxin knows that she is not a good person in the business world, but when it comes to her "teammates", she will protect whoever she can.
She winked at Xin Yu and smiled harmlessly.
A powerful demonstration of what it means to play dumb.
Xin Yu was completely frozen: "..."
Very shameful.
And it's hard to be at a loss.
He is a man who makes a living by his own ability!
Why rely on your face!
His face turned red with shame, and before he could figure out how to "resist fate", he saw Yi Congxin's bright eyes blinking at him.
More than his reluctance, the panic in his heart made him afraid to speak, for fear that his trembling vocal cords would reveal something.
In the end, I couldn't say no.
Zheng Mingcai and Zheng Donggen were also a little stunned. They were just a small pharmacy, and they actually wanted to hire a spokesperson for a new drink?
Am I taking myself a little too seriously?
However, when they saw Yi Congxin's determined expression, and they drank the tea paste, it was indeed good. Then they looked at Xin Yu carefully... They had to say that the boy looked no worse than those movie stars.
Never mind, the little girl said it works, so it’s probably right.
These two people now have some blind trust in Yi Congxin, even if they are running blindly.
In this way, Zheng Ji can also be more "Westernized" and dare to be the first in the world!
Zheng Donggen couldn't wait to put it into practice, and stood up suddenly, but was grabbed by Zheng Mingcai.
Zheng Mingcai's eyes fell on Yi Congxin, and he said with a smile, "Miss Congxin, your commission..."
To be honest, the key issue still depends on the old fox.
Yi Congxin leaned back in his chair, not a trace of fear on his face, and asked calmly, "Uncle Zheng, are you asking about my and A Yu's commission? Please tell me the number first."
Now, like Xin Yu, she has something to ask of Zheng Ji and relies on this platform to get what she wants.
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