As soon as the words came out, everyone present was stunned.

Especially the patients' families, their jaws almost dropped to the ground.

Because of various rumors yesterday, it was said that Shanshui Pharmaceutical's pricing would be around 30,000.

Although they feel that 30,000 yuan per bottle is indeed expensive, they also hope that the official price will be cheaper.

If the price is 20,000 yuan per bottle, it would be a reasonable price.

But when they heard the price was five hundred per bottle, everyone couldn't help but wonder if they had heard it wrong.

Thirty thousand became five hundred? A sixty-fold difference, how could this be possible?

"What? Five hundred or fifty thousand?"

"Five hundred a bottle, did I hear correctly?"

"This...how is this possible?"

The employees of Shanshui Pharmaceutical in the background were also shocked.

They hope that the company's first product can be priced lower.

Giving up part of the profits can help you seize the market faster.

But they didn't expect the price to drop directly from 30,000 to 500.

I even suspected that Gao Xiaoqin read it wrong because she was nervous.

"No way, Mr. Gao is right, right? Five hundred a bottle."

Zhang Ming and the others looked at Zhong Xiaokai.

“Mr. Zhong…this…?” he questioned the department directors.

Zhong Xiaokai smiled faintly and said:

"Yes, 500 yuan a bottle. This is the price that I have seriously discussed with Mr. Gao."

"Vice President Zhong...but this price...we..."

Zhang Ming, the public relations director standing by, wanted to ask, is it really not a loss at this price?

Before he could finish, he was interrupted by Zhong Xiaokai.

"Director Zhang, I know what you want to say."

"When we get back to the company later, President Gao and I will explain the situation to everyone."

After hearing this, no one else asked any more questions.

The price is so low that it is almost like doing charity.

But with such pricing, is there really any profit?

And at this time.

After the price was announced, in the office of the general manager of Lanxing Pharmaceutical.

Xiao Yunteng and his three managers were completely confused.

"What? Did I hear correctly? Five hundred a bottle?"

Xiao Yunteng said in shock:

"This Shanshui Pharmaceutical, are they crazy?"

"No way, absolutely impossible."

Jin Yaozu on the side quickly took over and said:

"Yesterday, all the news reports said their price was 30,000 yuan a bottle."

"How come it suddenly became 500 per bottle? This is a joke."

Marketing Manager Ma Jun also said: "Yes, Mr. Xiao, this is impossible."

“From a market perspective.”

"At 500 yuan a bottle, the profit won't even be enough to develop distribution channels."

"Not to mention the huge initial investment in research and development."

When it comes to R&D investment, Sun Liang, who is in charge of technical economics, certainly has more say.

So he adjusted his glasses and continued:

"Yes, billions of dollars invested in research and development must be earned back through drug sales."

"I've calculated that their price should be at least 20,000 per bottle to have a chance of making a profit."

"Five hundred a bottle, that's definitely charity."

Hearing his subordinates' words, Xiao Yunteng frowned.

He had already calculated the pricing issue of Shanshui Pharmaceutical many times.

Not to mention the price of 30,000, it will definitely not be lower than 20,000 per bottle.

So even if they set the price at 20,000, I don’t have to worry about them taking away the market share.

Because the entire Handong hospital channels are in his hands.

With a little bit of trickery, they won't be able to get in.

But he never expected that the other party would price it at five hundred yuan per bottle.

This completely disrupted his plans.

For a moment, Xiao Yunteng was caught off guard and his mind was a little confused.

Jin Yaozu, who was standing by, said, "I think they are just selling fake medicine."

"Who the hell would dare to take a targeted drug that costs 500 yuan a bottle?"

Hearing his words suddenly gave Xiao Yunteng an inspiration.

He quickly said, "That's right."

"Are they setting this price because they're prepared to bankrupt the company?"

"There's only one possibility. There must be something wrong with their medicine. Maybe it has no effect at all."

Having said that, he quickly said to Jin Yaozu:

"Notify our people at the scene immediately and have them question the Shanshui Pharmaceutical people on the spot."

"Expose their past and see how they explain it."

"Understood, Mr. Xiao."

Jin Yaozu quickly took out his cell phone and sent a text message to their reporter at the scene.

The conference site.

As soon as the price was announced, there was an uproar.

Because the contrast is too great.

Anyone who pays attention to the pharmaceutical industry has heard of Shanshui Pharmaceutical's targeted drug, which is likely priced at 30,000 yuan per bottle.

Although everyone is not optimistic about the price, they are mentally prepared.

I just didn't expect the published prices to be so different.

At this time, a reporter stood up and asked:

"Mr. Gao, I'm a reporter from Jingzhou Daily. I'd like to ask you a question."

"My journalist friend, please tell me."

Gao Xiaoqin said with a smile:

The reporter stood up, holding the microphone and asked:

"Look, we heard your product was priced at 30,000 yuan a bottle, but now it's 500 yuan. Why is there such a big difference?"

"Thank you, my journalist friend, for the question."

Gao Xiaoqin smiled and replied:

"I believe this is also everyone's question, so let me talk about some of our ideas."

"You should all watch the news frequently. Currently, the number of people suffering from leukemia around us is increasing."

"Being sick is painful and pitiful in itself, yet medicine that can cure and save lives costs tens of thousands of yuan per bottle."

"Many patients may be able to afford it for one or two months, but over time, the entire family is bankrupt."

"As a domestic brand, we naturally hope that every one of our sick compatriots can afford the medicine."

“So, that’s our vision and that’s why we set the price.”

These heartfelt remarks indeed moved many people present.

Especially many patients' families and the patients themselves.

They have a deep understanding of this. Falling into poverty due to illness is nothing new.

There are also many people who give up treatment because they cannot afford the medicine.

The reporter who asked the question said:

"Thank you for your answer, Mr. Gao."

As soon as the reporter sat down, a reporter on the other side immediately stood up.

"Hello, Mr. Gao, I'm a reporter from Targeted Drug Research Weekly."

"I'd like to ask you a few questions, too. Is that okay?"

Hearing this name, Gao Xiaoqin knew that it was another weekly magazine controlled by Lanxing Pharmaceutical.

They are their "spokespersons".

However, Gao Xiaoqin still smiled and said:

"of course can."

The reporter asked, "As we all know, the price of common targeted drugs on the market is no less than 40,000 yuan per bottle."

"And the targeted drug produced by your company is priced at 500 yuan per bottle."

"I want to know what the basis is for this pricing? Would your company do business at a loss?"

"Or is there something wrong with your medicine?"

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