I, Qi Tongwei, started with black technology and broke through the deadlock and was reborn
Chapter 165: Instead of making money domestically, we can make money exporting in the future.
Xiao Yunteng nodded after hearing this.
Since the principle used is completely different from the products they represent, suing them for counterfeiting will not work.
But the harvest this time was still great.
At least we have a clear understanding of the other party's targeted drugs.
With such poor treatment results, what competitiveness do they have?
Then the only option is to play with the price.
Xiao Yunteng thought for a moment and asked:
"Manager Sun, based on your experience, how much R&D cost do they need to develop this drug?"
Sun Liang thought for a moment and replied:
"If you look at it purely from the perspective of R&D costs, I don't think it's too low."
"Finding this enzyme among millions of synthetases is like finding a needle in a haystack."
"It has to go through thousands of rounds of screening and cultivation, as well as experimental verification."
"And since their R&D time is so short, I think it will cost at least 5 billion."
The reason why Xiao Yunteng asked this.
It is also to estimate in my mind how Shanshui Pharmaceutical will set its price next.
So he turned to look at the marketing manager Ma Jun and asked:
"Manager Ma, what do you think their pricing will be?"
Ma Jun specializes in dealing with the market.
He immediately responded, "Manager Sun just said that the R&D cost is no less than 5 billion."
"If you include the later channel construction costs, public relations costs, etc."
"I think their medicine needs to be priced at at least 30,000 per bottle to make a profit."
Thirty thousand?
Hearing this number, Xiao Yunteng was thoughtful.
If their medicine is really priced at 30,000 yuan a bottle, it will be a dead end.
The purely imported medicines they represent are only 40,000 yuan per bottle.
Who would choose ineffective domestic medicine just to save ten thousand yuan?
Then there is no need for them to do anything, they will kill themselves.
At this time, the public relations manager Jin Yaozu said:
"Mr. Xiao, I learned an important piece of information from the insider who worked with us last time."
Having said this, he deliberately kept the question in suspense.
Xiao Yunteng immediately asked, "What news?"
Jin Yaozu responded with a smug look on his face:
"The Shanshui Group will hold a senior management meeting today to discuss pricing."
"sure?"
When Xiao Yunteng heard this, he immediately asked:
"Can this insider know the results of their discussion firsthand?"
Jin Yaozu responded: "The news is accurate."
"They don't have any of our people among their executives, but I can use this insider to find out their pricing."
When Xiao Yunteng heard this, he said to Jin Yaozu seriously:
"Old Jin, I leave this matter to you."
"If you do a good job, I will apply for a reward for you from headquarters."
Upon hearing this, Jin Yaozu's face lit up with joy.
"Thank you, Mr. Xiao, for your cultivation. This is what I should do."
……
at the same time.
Shanshui Pharmaceutical conference room.
Executives from all departments of the company gathered here.
At ten o'clock in the morning, a naming and pricing meeting for the company's new targeted drug will be held here.
Product naming is secondary, the most important thing is product pricing.
The executives present were all aware of this.
The current targeted drug market is basically monopolized by imported products.
Domestic medicines without the halo of a brand want to enter the market and gain a foothold.
Two conditions are essential: good results and reasonable pricing.
As for the effect, everyone knows it.
Therefore, in the eyes of these people, pricing becomes the key to success or failure.
However, the development process has been kept secret.
And it is controlled by Gao Xiaoqin personally, even these executives are not aware of it.
They think that the research and development should be similar to that of other pharmaceutical companies, and the investment should be huge.
There are still more than ten minutes until ten o'clock.
Several executives sitting here couldn't help but start discussing.
Niu Wanqin, who was in charge of marketing, touched Zhang Ming, the public relations director next to him.
He asked, "Director Zhang, you are now Vice President Zhong's favorite."
"Please tell us, Mr. Gao and Mr. Zhong, what is your proposed price?"
"So that we can have some peace of mind."
Hearing this, several other supervisors also echoed.
"Yes, Director Zhang, please tell us a little bit."
"Yeah, you can't hide it."
Zhang Ming responded: "You are wronging me. It's not that I don't want to say it, I just don't know."
"But I can tell you what I know."
Upon hearing this, everyone became interested.
"Tell me quickly, what do you know?"
"Yes, Lao Zhang, don't keep me in suspense."
Zhang Ming shook the document in his hand.
“This is our PR department’s cost accounting plan.”
"If you want to know, I can read it to you."
As soon as the words came out, there was a burst of booing.
"Tsk, I still have the cost plan from the marketing department."
Marketing Director Li Pengju said:
"How much money can be included in the drug prices when the costs of our departments are calculated?"
"The most important thing is the R&D cost; that's the big expense."
Zhang Ming curled his lips and said, "Who doesn't know that Mr. Gao is in charge of R&D?"
"She's the only one who knows this. You have to ask her."
Niu Wanqin waved his hand and said:
"Okay, let's stop guessing. We'll know when President Gao and Vice President Zhong get here."
at this time.
Gao Xiaoqin and Zhong Xiaokai are discussing pricing in the office.
Only Gao Xiaoqin knew that the research and development cost of this drug was very low, almost zero.
Because the principles and basic formula of targeted drugs were already provided by Qi Tongwei.
The research and development team she established only verified and improved in this direction.
This is equivalent to there being ten thousand roads in front of you, and others need to try them one by one.
And Qi Tongwei has already told her which path is right.
Just follow the instructions and walk over.
So it goes without saying how much cost can be saved.
Gao Xiaoqin said to Zhong Xiaokai:
"I've calculated that with a price of 500 per bottle, our gross profit is about %."
"I discussed this pricing with Tongwei yesterday, and he thought it was fine."
"After all, we're not making this medicine for the sake of making money. This 20% profit is just to ensure the normal operation of the company."
Zhong Xiaokai strongly agrees with this approach.
"It is a great deed to enable all sick people to have access to affordable targeted drugs."
Having said that, he changed the subject and said:
"But as a businessman, from a business perspective, I think it's just about keeping the company running normally."
"Then we won't have sufficient funds for continued research and development and expanded production in the future."
"This still needs to be considered in advance."
Hearing Zhong Xiaokai's concerns, Gao Xiaoqin said with a smile:
"Tong Wei has already told me about this issue."
"He said that once our medicine has established itself, the next step will be exporting it."
"When we go abroad, our price is not 500 but 10,000, and it's in green currency."
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