Zhengyangmen: I refuse to be a bootlicker, Su Meng panicked

At the same time, we also purchased many translated foreign management and marketing books for them to study.

Although these measures cost a lot, after more than a year of persistence, the results are obvious.

Take Cai Xiaoli as an example. She has already shown extraordinary talent in management and marketing.

A change in mindset and simple guidance can help you see the essence of the problem.

Han Chunming curled his lips and continued to guide: "So, do you think this kind of motivation is positive or negative?"

"There are both positive and negative effects!" Cai Xiaoli pondered. "The retailer is stimulated and is proactively increasing its purchases! This is definitely a positive incentive!"

"But after the inventory is pressed, the terminal inventory increases, forcing them to increase sales! This is another form of negative incentive!"

"kindness!"

Han Chunming continued to nod and looked at Cai Xiaoli: "So... do you think we should learn this method?"

"of course not……"

"wrong!"

Cai Xiaoli looked at Han Chunming's meaningful smile and suddenly realized, "You can learn! But... you need to add some positive incentives on top of that!"

"For example, setting up regional sales awards and linking purchase rebates to sales..."

"Combined with our promotions, we can..."

Once her thoughts were opened up, Cai Xiaoli became more and more excited as she spoke, and soon she came up with a detailed comprehensive plan.

"it is good!"

"Keep refining it! Tomorrow morning, I want to see a concrete plan of facts!"

Han Chunming nodded and gave Cai Xiaoli an encouraging smile.

In fact, he already had a similar plan in his mind, which he could directly hand over to Cai Xiaoli for implementation.

Although it is faster, Cai Xiaoli has become a mere implementer.

Now, this kind of guidance will not only directly elevate Cai Xiaoli's thinking, but also give him a deeper understanding of this plan.

When it is implemented in the future, it will definitely be more in place and appropriate.

Again.

The lower ones work with their bodies, the middle ones work with their minds, and the upper ones work with their people!

For Han Chunming, what he wants to create is not a business giant where he has to do everything by himself and all decisions depend on him.

Rather, it is a business empire that can operate normally even when he is resting, traveling, or on vacation, yet he can still fully control it with every move he makes!

The next day, Cai Xiaoli presented her plan to Han Chunming.

The content is detailed and well-organized, with many details that even Han Chunming had not thought of.

After Han Chunming approved it, he handed it to Cai Xiaoli and asked her to execute it immediately.

Since then, Ming Kee Food’s instant noodles promotion campaign has officially started.

The first thing to do is the preliminary preparation work.

It includes the printing of scratch cards, the printing of collection cards, the production of new packaging, and the preparation of publicity work.

The entire preparation took about two days.

There are still two types of packaging: bags and barrels. Specifically, there are three varieties: the new Panda Crispy Noodles for younger customers! Bags and barrels are available for everyone.

Among them, the Panda instant noodles contain collection cards. There are two sets of cards in total.

One set is a simple version of the Eight Immortals series. If you collect all the Eight Immortals cards, you can exchange them for an Eight Immortals toy ornament.

One set is the Water Margin 108 Generals series. If you collect all 108 generals, you can get cash rewards, a Water Margin hero card collection manual and a toy gift pack.

All cards are designed and hand-painted by professional artists.

Although the printing technology is not as good as that of later generations, it looks very simple compared to the exquisite cards of later generations.

But for modern students, the appeal is no less than that of those exquisite cards in later generations.

For bagged and barrel instant noodles, they are sold with scratch cards.

The first prize is a cash reward of RMB 1000 and the second prize is a cash reward of RMB .

Third Prize: 100 RMB in cash! Excellence Prize: Another bag/bucket!

After printing all the scratch cards, cards, and new packaging, formal production began. Meanwhile, Hong Kong Foods.

The production workshop is brightly lit day and night.

The production line is working overtime and producing at full capacity. It turns out that the bag sealing equipment has been modified and put in place.

The entire production workshop of Gangji Foods operates in three shifts, with two shifts producing bagged instant noodles and one shift producing barreled instant noodles, and has begun to step up production at full capacity.

The entire process was supervised by Zhang Qiuyang, the actual controller. After a few days, the warehouse inventory had reached its target.

Zhang Qiuyang put the ordering conference that he had been preparing for several days on the agenda.

So, on the next day.

Almost all retail outlets received explosive news.

Hong Kong Foods will hold a super order fair in three days. At the fair, all categories of instant noodles will be discounted. Furthermore, if you purchase in large quantities, you'll get additional discounts.

The price on the flyer was already very tempting.

Plus, get 10 boxes for 9.5% off!

20 boxes, 9.2% off!

50 boxes, 8% off!

100 boxes, 7% off!

This is a very tempting discount.

Many retailers have already been attracted by this.

On this basis, Hong Kee has also launched a major move! Hong Kee Food will implement a system of guaranteed sales and refunds.

All instant noodles that are unsold within the validity period can be returned or exchanged!

This has added an important guarantee to the entire order fair, allowing all shops to seem to have no worries at all!

As soon as this move came out, countless people were excited.

Although we all know that the above preferential policies are definitely temporary discounts launched by Hong Kong companies to seize the market.

How long this will last is still unknown, but after all, it's something you can earn right now!

In the early stages of market opening, the market is not very sensitive to brand effects.

Especially for fast-moving consumer goods like this. It doesn’t matter who you sell it to!

At that moment, many retail store owners took action, and a frenzy of registration for the order fair began!

This frenzy started the day after the policy was announced, which was two days before the order fair began.

Reached the peak!

That was the day.

Hong Kong Kee Food Company headquarters! "Mr. Liu! Mr. Zhang! And all the supervisors!"

"Next, let me report on the registration I just received for the order fair the day after tomorrow!"

In the brightly lit conference room, a secretary-like figure was holding a handwritten document and reporting, "As of 6:00 PM, a total of 365 merchants have registered for the order fair!"

"The intended order quantity requested is a total of 21,250 boxes!"

"Among them, there are 7,500 cartons of barreled instant noodles, which, if converted into barrels, would be exactly 90,000 barrels!"

"There are a total of 13,750 boxes of packaged instant noodles, which equals 330,000 bags!"

"Wow!"

As the voice fell, the entire venue suddenly screamed with excitement. Before this, these people had predicted that this order fair would be a grand occasion, but they had never expected it to be so popular.

Three hundred and thirty thousand bags!

Ninety thousand barrels!

This is just the situation as of today. There are still two days until the order fair.

Breaking through 500,000 is a sure thing! We can even hit the one million order mark!

This figure is even greater than the cumulative shipment volume of Hong Kong Kee instant noodles since its launch.

For a moment, everyone couldn't help but look at Zhang Qiuyang with worshipful eyes.

Mr. Zhang is indeed able to turn decay into magic!

Zhang Qiuyang looked at the people in front of him with a smile, his face showing pride, and he deliberately winked at Liu Hexuan beside him.

The whole place was filled with joy, except for Liu Hexuan, who had a sullen face, his entire face full of displeasure.

Seeing this scene, everyone knew what was going on. The better Zhang Qiuyang's grades were, the greater the humiliation they would cause him.

However, everyone also knows that Zhang Qiuyang now has real power.

Therefore, they all flattered Zhang Qiuyang in front of Liu Hexuan without any hesitation.

Zhang Qiuyang was delighted to hear this.

However, he maintained a calm expression. He looked at his secretary and asked, "How much inventory do we have now?"

The secretary quickly said, "The inventory count as of six o'clock is 15,000 cartons in bags and 10,000 cartons in barrels!"

“Not enough!”

Zhang Qiuyang frowned and looked at a middle-aged man on the left.

People: "Lao Zhong! Your production workshop needs to continue to speed up production!" "Yes!" The middle-aged man nodded quickly.

"What about the intelligence department?" Zhang Qiuyang looked at the younger men one by one, "What big moves are there at Mingji?"

"There is a big move! I'm just about to report it to you, Mr. Zhang!" the man said respectfully.

"Tell me!" Zhang Qiuyang's eyes suddenly became concerned. "It's like this!"

The man said, "Our people have observed that Mingji seems to be printing things in large quantities these past two days!"

"Printing something?" Zhang Qiuyang was stunned and asked, "What exactly is it?"

The man replied, "From what I've observed, it looks like flyer paper and packaging materials!"

"Promotion?" "Change packaging?"

After hearing this, Zhang Qiuyang's doubts were immediately dispelled. He laughed coldly and said, "At this time, you still want to rely on advertising to fight?"

"Haha! Mr. Zhang, let me tell you, this is a common tactic used by Han Chunming!"

"Yes, yes! When he first opened the restaurant, he relied on publicity to make it successful. The same goes for instant noodles!"

Immediately, everyone in the venue began to flatter him! Seeing this, the smile on Zhang Qiuyang's face became even more obvious.

The entire Hong Kee Foods is full of confidence for the upcoming ordering!

Ming Kee Food Company! "Is this the promotional information for the order fair at Hong Kee?"

Han Chunming looked at the promotional paper in front of him with a raised eyebrow and a faint smile on his face.

"Um!"

Cai Xiaoli also smiled slightly. Han Chunming curled his lips and said, "That's a pretty big discount!"

"Yes!" Cai Xiaoli said with a teasing smile, "This new Mr. Zhang is much more generous than the previous Mr. Liu! Unlike the previous Mr. Liu, who was so petty!"