Traveling through time, I'm making pancakes in Warhammer

Howard took two steps back to avoid the brains splattering on himself.

After calming himself down a bit, Howard spread his hands slightly towards the leaders and said, "Now, the effectiveness of my product should be beyond doubt."

No one objected, which meant they agreed. So Howard continued, "I've never considered selling this product to the middle or lower echelons of the hive. From what I understand, some of the dignitaries in the Upper Hive have burned their brains out for various reasons. They have ample resources to pursue pleasure, so the deeper they get into it, the more intense stimulation they need to feel happy... The hunting teams in the Middle Hive were organized for this very reason... They are my target customers, and only they can afford a price that satisfies everyone."

"Your analysis makes some sense. However, no matter how good the product you make is, it is essentially just a flour pastry. Although the people in Shangchao are greedy and cruel, they are not stupid. They may not ask for a high price for a ball of flour pastry." At this time, the leader who looked like a pile of meat spoke.

"Then make up a story for this dough." Howard raised his hand, twirling a lock of hair from his forehead between his fingers, pretending to be thoughtful. Then he said, "This is food blessed by the Divine Emperor. The wheat used to make it comes from... anyway, it comes from a very distant planet. Just come up with a name and agree on it... That planet is full of monasteries and churches. Pious nuns planted seeds on the land where the Divine Emperor walked, watering them with their tears to make them grow, and finally they received this blessed food. The vegetables in it... forget it, I can't make it up anymore. Just make it up as exaggeratedly as possible. The more bizarre the story behind it, the more valuable this thing will be."

"They won't believe this story," the Meat Mountain Leader said again.

"My Lord Chief, are you confusing cause and effect?" Howard looked at him and said, "The situation isn't that we're selling customers products they don't need. Rather, they have a strong demand for our products, and we have the pricing power. Those masters in the upper nests aren't willing to charge a high price for our products for two main reasons. First, they don't think our products are worth the price. They'd look foolish if they paid a high price for something low-cost. Second, they feel that eating this ordinary flour food would be detrimental to their status."

Howard cleared his throat and continued, "What they lack isn't money, but face. Since they want face, we can invent a sufficiently legendary story to increase the price of our products and satisfy their pride. They have a rigid demand for our products, and adding this story simply gives them a decent reason to buy. Who can't see that this story is false? But when a lie is told a thousand or ten thousand times, it becomes the truth. At that time, the person who exposes the lie will become the sinner. Besides, everyone benefits from this, so who would bother to cause trouble for themselves?"

Howard is very confident in his rhetoric because this is the luxury sales routine that has been played out in his original world.

Products of the same quality will see their value increase hundreds or thousands of times if they are labeled as luxury goods. However, the so-called "century-old heritage" or "handmade" stories behind the luxury goods labels do not necessarily make the product more durable or of better quality.

Just like in a novel he'd read about a fool, the little devil in it said to his good-for-nothing brother, "When you taste wine, you taste the power within." When a product starts to sell at a premium, its price no longer depends on its cost, but on how much its target customers are willing to pay for that premium.

Howard had no intention of selling flour balls from the beginning. What he had always sold was the effect of his Jianbing Guozi that made people feel happy. He did not make up stories for Jianbing Guozi, but for this effect.

"I can provide you with both the product and the story, but I lack the channels to export the product to the Upward Nest, especially the channels to sell the merchandise to the highest levels of the Upward Nest." Howard's eyes slowly swept over all the leaders present. "That's why I've come to you for cooperation. I believe you all possess the abilities I lack. I only provide you with twenty products per day to regulate production capacity. Because no matter how bizarre the story or how effective the product is, the product price will still be reduced if the production capacity is too high. Now that we have the product, the story, and the channels, the ultimate selling price depends on your ability."

"That's all I have to say. The decision to cooperate or not is up to you." After saying that, Howard took two steps back and stood in front of Arabelle to block her, so that the leaders would not notice Arabelle's abnormality when they shifted their attention away from him.

After Howard finished his speech, the leaders fell into deep thought. A few of them who seemed to have a good relationship with each other whispered something in each other's ears. In the end, most of the leaders agreed with Howard's proposal.

"It sounds like a rather risky deal. If it fails, it might waste our valuable business channels... However, the more risky the deal, the greater the profit." Finally, the leader who appeared via holographic projection made the final summary.

"I refuse!" But just when the deal seemed to be coming to an end, a discordant voice emerged.

The one who objected was the Eldar leader, a female Eldar, tall and thin like a bean sprout, with long and pointed ears, and long hair braided behind her back, almost hanging to the ground.

Her eyes had been on Howard ever since he entered the clock room. Now she stood up from her seat, walked to Howard, lowered her head, and sniffed his neck.

Howard felt a little itchy from her breath and couldn't help but move a few steps to the side, but the elf didn't continue to stick to him.

"There's a strange aura about you that I really hate." The elf straightened up and looked directly at Howard, her pupils gradually shrinking and then suddenly dilating.

Several screams were heard all around, but Howard did not feel any discomfort. He was stunned by the inexplicable performance of the elves. The elves were also stunned when they saw that Howard was safe and sound.

"You bastard!" But Arabelle grabbed Howard's arm and pulled him behind her. At the same time, she took advantage of the brief gap of cover brought by the change in her position to pull out the folding knife behind her and stabbed the Eldar who was still in a daze.

Howard saw that Arabelle had her untransformed eye tightly closed, with blood flowing from her eye sockets and nose.

The other leaders around were also affected to varying degrees. Judging from their expressions, it seemed that their eyes were burned by the strong light in an instant.

Arabelle's stab was dodged by the Eldar who lowered his head. The stab failed, and the folding knife turned over in Arabelle's hand, changed to a reverse grip, and then slashed it horizontally towards the Eldar's neck.

The Eldar glared again, and Arabelle's head tilted back as if she had been hit hard, blood spurting out of her seven orifices, but at the last moment, she stabbed the folding knife into the Eldar's shoulder.

At this time, the surrounding leaders also slowed down. They drew their weapons and attacked the Eldar. Seeing that the situation was hopeless, the Eldar pushed Arabel away and fled.

"Stop the fuck right there! That's my favorite knife!" Arabelle wanted to chase the elf, but as soon as she got up from the ground, her nose started bleeding, and Howard quickly pulled her back.