Traveling through time and space to become a child, supporting the family by catching fish and shrim

Xu Mengru pondered for a long time and said, "Mr. Chen, to be honest, your method sounds good, but... it doesn't seem to be very anti-counterfeiting."

"If the Lai family is determined to counterfeit, they can just copy this thing as well. Then, if two customers come to us with clothes embroidered with the same security code, we won't be able to tell which one is real and which one is fake, right?"

Chen Lang said: "Miss Xu's concerns are very reasonable."

"But as the saying goes, a thief can be a thief for a thousand days, but you can't guard against thieves for a thousand days. No anti-counterfeiting mark can completely prevent counterfeiting."

“That’s why I always emphasize the brand effect.”

"What is the brand effect? Simply put, if you buy our bras or cheongsams, you can show them off. But if you buy knockoffs, you'll be ridiculed and mocked."

"Only when this awareness is formed in the minds of consumers, even without anti-counterfeiting labels, will the majority of consumers spontaneously help us drive out those counterfeit vendors."

Chen Lang's concept is very common in modern society. Take Louis Vuitton, for example. Many of its products are rubbish, both in terms of workmanship and design. The quality of knockoffs made by Wenzhou factories is so high that it can easily surpass the originals.

But the top socialites in society would rather spend a lot of money to buy ugly authentic LV products than take a second look at the imitations. If the celebrity uses fake ones, he will face overwhelming ridicule on the Internet.

Chen Lang remembered a child star named Yang, who was average looking but always liked to play stunning beauties. Later, netizens nicknamed her the "first of the four ordinary girls." She once made a joke when she attended a grand ceremony wearing a so-called high-end custom-made dress, which was later found to be a replica, causing netizens to laugh at her for a whole year.

But Chen Lang felt that the imitation haute couture worn by the female star was actually better looking than the original, and the original was really ugly to the extreme.

Chen Lang continued, "To build brand awareness, the first step is to have a catchy and unique name. I don't think we have names for our bras and cheongsams yet, right?"

Xu Mengru blinked and said, "Then what kind of name would be considered unique?"

Chen Lang said, "Let's all come together and brainstorm."

"Mom, can you help me think of a few?"

Feng Chaoying nodded: "Okay, Mom will help you think about it."

However, half an hour passed and they had thought of more than ten names, but none of them satisfied everyone.

Seeing that everyone was stumped by the naming issue, Chen Lang thought about just copying Gucci or Chanel.

At this moment, Feng Chaoying suddenly said, "Erlang, what do you think of the name Qiu Yinong?"

Chen Lang's eyes lit up and he said, "This is not bad."

Xu Mengru thought about it and also thought the name was good.

"Xiuzhi, what do you think?"

Li Xiuzhi said, "I haven't had much education, so I can't say."

“But when I pronounce this name, it makes me feel good.”

Chen Lang immediately made the decision and said, "Then let's call it Qiu Yi Nong."

"Then every Mid-Autumn Festival is the season for launching new products for our Qiuyinong brand."

"Miss Xu, I'd like you to go to the government office and register this name."

Xu Mengru said: "No problem, I'll be there in a moment."

Chen Lang said, "Now that the name is finalized, let's move on to the issue of the security code."

"It takes time to build brand awareness, but before that, necessary anti-counterfeiting work still needs to be done."

"As for the issue Ms. Xu mentioned, that counterfeiters would copy the anti-counterfeiting mark as well, here's what I think."

"First of all, when it comes to the production of the code, we need to make it have a certain cost, and this cost can even be as much as the cost of a cheongsam or a bra."

"The higher the cost, the more counterfeiters will cut back in order to earn higher profits. This way, when two consumers come to us with clothes that should have the same logo, it will be easy to tell them apart."

Xu Mengru said, "Mr. Chen, please wait a moment."

After saying that, he gave Guoguo five cents and asked her to get a set of writing brushes, ink, paper and inkstone.

Guoguo was so happy that she earned ten cents as errand fee in the time it took her to eat breakfast.

After the pen, ink, paper and inkstone were brought over, Xu Mengru quickly wrote down what Chen Lang had just mentioned. After she finished writing, she said, "Mr. Chen, please continue."

Chen Lang said, "Besides increasing the cost of anti-counterfeiting labels, we can also make them unique. Labels are embroidered with needle and thread, so go back and ask your embroiderer if they have any unique embroidery techniques that outsiders can't imitate, and only they can embroider. That way, when you authenticate, you can tell the difference at a glance by the embroidery."

Feng Chaoying said, "That should be possible. Not to mention those embroiderers, even I have a set of embroidery skills that outsiders can't learn."

Chen Lang smiled and said, "Mom, if you say so, I won't be polite. Later, you can embroider a few patterns and use them as anti-counterfeiting labels."

Feng Chaoying nodded: "No problem, I'm glad to be able to help you."

Xu Mengru said, "The embroiderers in my family also have this skill."

Chen Lang said: "That's great, it can be regarded as a second insurance."

"The third method involves some scientific knowledge."

Xu Mengru stopped writing: "Science? What is that?"

Chen Lang said: "For example, if you place the anti-counterfeiting mark on fire for a while, the letters on the mark will change color."

"Or soaking it in water will also change the color. But soaking it in water is not a good idea. Clothes need to be washed eventually, and the anti-counterfeiting effect may be lost after a few washes. So baking it over fire is the best option. After all, no one would be so idle as to burn clothes for fun."

Xu Mengru scratched her head and said, "How can this be done?"

Chen Lang said, "I'll try to find a solution, but don't get your hopes up. I've already given most of the chemistry stuff back to the chemistry teacher."

Xu Mengru: “Huh?”

Chen Lang smiled and skipped the topic. "The first two steps, plus the unique code combining English letters and numbers, can resist more than 80% of counterfeiters."

"As for the Lai family, I believe they would disdain to say that the cheongsams and bras they sew are imitations of their own. They would probably shamelessly say that they are their own designs. So when it comes to the Lai family, our job is not to prevent counterfeiting, but to maximize the brand's influence."

"How can we quickly expand our influence? It's very simple."

"Become an imperial merchant! With the royal endorsement, you don't have to fear the Lai family or even the Fanyang Lu family."