Traveling through time and space to become a child, supporting the family by catching fish and shrim
Chapter 435 Brand Effect
After seeing Zhu Shan off, Chen Lang slowly returned home.
Breakfast had already been prepared at home, and my mother, wife, and daughter were sitting at the table waiting for me.
After Chen Lang sat down, Feng Chaoying and Li Xiuzhi laughed at the same time.
"My dear, you really stole the show last night."
Li Xiuzhi winked at Chen Lang and said mischievously.
Feng Chaoying smiled and said, "My son's literary talent is so brilliant, and I am very happy."
When he came back last night, the whole family was asleep. This morning, he rushed to see Zhu Shan off, and Chen Lang went out before his family woke up.
I thought I could just let what happened last night go unnoticed, but I didn’t expect my family to find out.
"But giving you two hundred taels at once is a bit too much." Feng Chaoying put a bun into Chen Lang's bowl: "Mother knows that making money is not a difficult thing for you, but extravagance is not a good habit after all, especially..."
"Anyway, it's better to do less of this kind of thing in the future."
Chen Lang nodded and said, "I understand, mother."
Li Xiuzhi spoke to Chen Lang and said, "Mother, my husband rarely goes to... brothels. And Xiaoqi said that Erlang's reward last night was for a reason, so we can't blame him."
Feng Chaoying smiled and shook her head, "Xiuzhi, you've spoiled him too much."
After some laughter, Chen Lang turned to Xiao Qi and said, "Go see if Miss Xu is awake. If she is, ask her to come over for breakfast. I have something to tell her."
Xiao Qi nodded and left.
Not long after, Xu Mengru brought Hong'er over.
Xiaoqi and Honger are a couple in love. Whenever they meet, they exchange all kinds of glances, and their eyes are so charming that they can be seen through.
Seeing this, Xu Mengru said, "Alright, alright, you two can go play by yourselves."
Xiao Qi looked at Chen Lang.
Xu Mengru said, "Your master won't blame you. Hurry up and take Hong'er away from me. I get mad when I see you two."
Xiao Qi chuckled, bowed slightly and said, "Thank you, Miss Xu."
He immediately pulled the shy Hong'er and ran to the kitchen.
Xu Mengru walked to the table, bowed and greeted Feng Chaoying before sitting down.
"I can't keep Hong'er anymore. Come and propose marriage when you have time."
Chen Lang blinked and said, "Propose marriage? Who wants to get married?"
Xu Mengru said, "You still don't know? Hey, Xiao Qi is keeping it a secret so well that I have to speak up."
Chen Lang thought about it and said, "Oh, I understand."
"I was wondering why Xiaoqi kept coming to your yard. It seems the root is right here."
"Xiuzhi, why didn't you tell me?"
Li Xiuzhi said, "I thought Xiaoqi told you that this is his own lifelong event."
Chen Lang asked, "Xiao Qi just turned seventeen this year, right? How old is Hong'er?"
"Sixteen, you're old enough to get married." Xu Mengru said, "Well, let me make it clear first, although Hong'er is my maid, I always treat her as my younger sister."
"I will definitely not treat her badly in terms of dowry, so your betrothal gift can't be too shabby."
Chen Lang said, "I don't quite understand this. You women can discuss it. When you're done, give me the list and I'll do it."
Xu Mengru said, "Okay, it's settled."
"Xiao Qi is lucky to have a master like you."
Chen Lang said, "Let's get down to business. Last night I went to Yanfei Tower and heard some news. The Lai family, who make their living with the Fanyang Lu family, have opened a cloth shop in Linshui. It's clear they're targeting me. They don't want me to become a royal merchant."
Xu Mengru was surprised and said, "So that's how it is. I was wondering why the Lai family, who were doing well, would come to Linshui to open a cloth shop."
"But Master Chen, how did the Fanyang Lu family know that you wanted to become an imperial merchant?"
Chen Lang said, "This is related to my diplomatic mission to the Liao Kingdom. It's a bit complicated to explain, so I won't go into it here for now."
"Anyway, this Lai family isn't here for good. According to Yan Feilou's mother, Tang, they're planning to copy our cheongsams and bras."
"So we also have to make some changes to ensure that our products can continue to occupy the leading position in the market."
Xu Mengru asked, "The Lai family copied it... Aren't they afraid of copyright law?"
Chen Lang said: "As long as the background is strong enough, any bill is nothing but a piece of paper."
Speaking of this, a penguin appeared in Chen Lang's mind.
After sighing, Chen Lang continued, "Plus, copyright law is actually very difficult to restrict things like clothing styles. Initially, copyright law was brought out to exploit other businesses' ignorance. Once businesses realized there was no real restriction, and powerful people copied and released clothing on the market, small businesses became fearless."
Xu Mengru was a little panicked: "Then what should we do?"
Chen Lang said: "Guoguo, do Daddy a favor."
Guoguo nodded repeatedly: "Okay."
"Go inside the room. There's a small notebook in the second compartment of the left bedside table. Help Dad get it."
Guoguo took out the little notebook and received five cents for running errands. She was so happy that she couldn't stop smiling.
Chen Lang opened the notebook and handed Xu Mengru a page with twenty-six English letters written on it.
Looking at these "symbols" that she had never seen before, Xu Mengru was dumbfounded.
Chen Lang said: "You don't need to know what they mean, just remember the pronunciation."
"Come, read it after me, Xiuzhi. You can also learn from me."
"Hey, Bi, suck, brother..."
After reciting the twenty-six letters, Xu Mengru and Li Xiuzhi's tongues were almost tied.
Feng Chaoying, who was sitting next to him, was also following along silently, and his tongue was almost tied.
Chen Lang said, "It doesn't matter if you can't remember it right away. I'll write a pronunciation chart later. You can read it a few times every day and you'll be able to memorize it soon."
Xu Mengru stroked her tongue and said, "What's the point of remembering it?"
Chen Lang said: "A letter followed by a number is our exclusive anti-counterfeiting mark."
"Every cheongsam or bra we sell will have this label, and we will also record the content of this label in our records. This way, even if someone copies it later, consumers who buy cheongsams and bras can just come to our store and verify whether it is authentic or fake."
"Because the bras and cheongsams are all our original creations, coupled with Xie Qinghuan's endorsement and Pang Qiuyan's tireless promotion, they have already formed a brand effect in the minds of many women, who think our products are high-end."
"Products made by other companies are fakes and cannot be put on the market. Once we launch the anti-counterfeiting mark, we can continue to enhance the brand effect."
"But even with the anti-counterfeiting mark, we can't think that everything is fine. We still need to continue to instill our brand awareness in consumers. Only when most consumers have formed the awareness that our cheongsam bras are authentic and high-end products can we truly breathe a sigh of relief."
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