Transformed into a furry person, I am doing public relations in the Northern Song Dynasty

It was just a bowl of sweet water that cost only a penny. The children cheered and thanked Liu Yunqing again and again.

Looking at their backs as they chased each other, Liu Yunqing couldn't help but smile, as his bad mood caused by the two guys was washed away.

A 20% off promotion alone is not enough. It may have some effect in the first seven or eight days at most. But if you want it to last long, you must have ways to retain customers.

In her previous life, Liu Yunqing did not join a celebrity team from the beginning and specialize in crisis public relations. During her senior year, she interned at a relatively well-known local public relations company and worked with the team leader on brand building.

She has participated in brand positioning, image building and marketing promotion. Although she is not very professional, it is enough to deal with the current situation.

Liu's Study is considered a time-honored brand in Bian Jing, and the quality of its printing is impeccable.

It’s just that Liu Chenggong has done too many outrageous things and has a history of taking advantage of his old customers, so his reputation is not very good compared to other companies.

At present, many people in Bian Jing know that she is competing with the old bookstore, but in order to avoid being affected by the reputation of the old store, the brand image must be reshaped.

Liu Yunqing sat at her desk writing and drawing, listing the three most important ways she thought to retain customers, and gradually she came up with an idea in her mind.

"Xiao Man, come here for a moment."

Without the troublemakers Sun Fang and Hu Dazhuang, the bookshop became much quieter and Xiaoman didn't have to worry about everything. He was taking inventory of the goods when he heard the boss calling him and immediately dropped what he was doing and rushed over.

"Boss, you say."

Liu Yunqing showed Xiaoman the three items he had listed. Xiaoman was stunned for a moment. He could only recognize the first one, two, and three, but had no idea about the rest.

"Don't make it hard on me, Boss. You don't know me. I get angry as soon as I see the Chinese characters."

Liu Yunqing said seriously that he would not allow Xiaoman to fool around like this in the future.

"Xiao Man, you are loyal to your boss, efficient in work, and good at dealing with people. This is why I value you and want to promote you to be a manager regardless of your age and qualifications."

"If you were a clerk, I wouldn't say anything to you, but since you are the bookstore manager, you still have to know how to read."

It was the first time that Xiaoman heard his boss talk to him about this so seriously. He felt uneasy and asked with his head down as if he had done something wrong.

"Boss, do you want to get a new manager?"

Liu Yunqing smiled and shook his head: "How could that be? Now I made a bet with Liu Chenggong. It doesn't matter how many people there are, but how good they are. If I lose you, it would be like losing my right arm."

"First, let me tell you what's written on this paper, and then you'll understand why I ask you to do this."

Liu Yunqing listed three items on the paper:

1. Provide high-quality services and products.

2. Provide personalized experience.

3. Build loyalty.

Xiaoman didn't understand any of these three points.

Liu Yunqing explained in detail to Xiaoman and expressed his intention to cultivate him well.

"Our bookstore is not as big as the old one, and the books we buy are not as rich as the old one. We even have to ask them to make the woodblocks and print the books. How can I win over Liu Chenggong in just three months?"

Xiaoman is smart and comes up with some ideas after hearing some advice from his boss.

"For now, price cuts are only temporary. If we want to earn more, we need to retain more customers than the old bookstores and find ways to add some new ideas."

"exactly!"

Liu Yunqing pointed at these three points and said, "This is how I will find a new way."

"It doesn't matter if you don't understand. Just do as I say. You only need to do three things today."

"First, go to Nanxie Street and ask Li to make a new sign. To distinguish it from the old bookstore, we will no longer call it Liu's Bookstore, but Qingxi Bookstore. We will also add a logo to the sign. I have already drawn it, you can take it with you."

Xiaoman took the painting and the owner used a fine brush to outline a small picture of a round-faced cat reading a book by the window.

Although there are no complicated details or intricate brushwork, the writing is fluent, easy to understand, and full of childlike interest.

In this way, even illiterate people can know what our store does by looking at this small painting.

Such an interesting logo will surely be unforgettable once you see it.

"Plaque Li doesn't have a master who can draw. Ask him to draw two more. One can be used to make a jade seal two inches long and wide, and the other can be given to the embroiderer at the clothing store in Lihua Alley."

"Have her tailor your clothes for you, two sets of spring clothes and two sets of summer clothes. The emblem will be embroidered on the left chest. It doesn't have to be too big, just a little smaller than the one on the jade seal."

Xiaoman understood that these were different from the methods used by the old bookstore, but was it too much of an overreaction to buy new clothes for him and his colleagues?

"Boss, the account is not very rich. You will have to compare the amount of money with the old shopkeeper Liu in three months. You should save some money. I see that Erzhuang and his men are wearing decent clothes without obvious patches. They will not embarrass you."

Liu Yunqing understood that Xiaoman was trying to save money for her, but she was not afraid that the clerk would bring shame to the bookstore; her focus was on service.

"Xiao Man, have you ever eaten at a decent restaurant like Zhuangyuanlou or Fanlou? Have you noticed how their waiters dress?"

Xiaoman didn't understand what was going on, so she thought for a while and then answered.

"I've been there once or twice. The guys are all clean and wearing the same clothes."

"Although they seem to earn more than others, they all hold their heads high and look much more impressive than the clerks in ordinary small shops."

This is the cohesion that uniform clothing brings to the guys.

For customers, seeing the waiter dressed neatly and in high spirits will naturally make a good impression on them. It also invisibly increases the experience and makes them feel valued.

This feeling is not obvious, but as long as customers go to other stores, they will naturally make comparisons in their minds.

If on this basis, he can speak and write, wouldn't he be looked at with even higher regard?

Xiaoman couldn't help but think that he was completely convinced and had no other questions, so he ran to do the work.

In addition to this, Liu Yunqing also plans to embroider a name tag for each employee, and intends to increase the income of the employees through a customer scoring system to improve their enthusiasm.

Of course, as Xiaoman said, we should save where we can and spend where we can.

There is no need to embroider a name as delicately as a logo. I can ask A Niang and Yunxi for help later.

We need to hire two more guys. The small size of the store is a drawback and we have to find a way to solve it.

Liu Yunqing was busy and chattering the whole morning and didn't even have time to drink a cup of tea.

Fortunately, Yunxi brought her lunch at noon. The meal was simple, just a bowl of mutton soup similar to noodles and two side dishes. Yunxi had already eaten and took over Xiaoman's job of counting the goods, which made Liu Yunqing breathe a sigh of relief.

She intended to replace the accountant assigned by Liu Chenggong. Although the accountant was not a cunning person, she was afraid that he would betray Liu Chenggong.

Just when I was thinking that it was hard to find a good accountant, Yunxi came.

She can write and count, she is serious and meticulous, and she is not timid...

The soup noodles were chewy and tasty, and the mutton soup was fresh, fragrant and thick. Liu Yunqing was very hungry and ate half a bowl in one breath. Only then did he feel his stomach was much better.

"Yunxi, come to the store and work as the accountant, right?"