After the divorce, I became a rich girl
Chapter 636: The Original Intention of the Founding
Zhong Xinlan said with a firm tone, with a confident arc at the end of her eyes: "I'll let him know in advance. We're all family, so he'll always give me this bit of face."
The moment Wu Ziqi took the business card, her pupils suddenly contracted. Looking at the brand name outlined in gold-plated fonts, she felt her temples throbbing. She had to raise her hand to rub her swollen forehead, trying to relieve the sudden feeling of dizziness.
Zhong Xinlan looked at Wu Ziqi's subtle expression and raised her eyebrows and chuckled, "Editor-in-Chief Wu, do you think something is wrong with this expression? Or is there something difficult to implement in my arrangement?"
Wu Ziqi held the gold-stamped business card and looked at Zhong Xinlan with a bit of helplessness in her eyes: "Mr. Zhong, your junior is a foreign designer, right? Have you learned about his brand in depth?"
Zhong Xinlan leaned back on the leather seat, stroking the pen with her fingertips: "He is indeed a foreigner. I met him when I was studying abroad.
I am quite familiar with his brand and have even been to two of his shows.”
Wu Ziqi sighed, "Boss Zhong, two years ago, this brand released a promotional poster that was suspected of controversial values and triggered a boycott across the Internet."
When Zhong Xinlan heard what Wu Ziqi said, her brows twisted into a knot instantly: "Why haven't I heard of this? What's wrong with promoting the poster? How could it be boycotted because of the poster..."
Wu Ziqi took a deep breath, took out his mobile phone, opened the social platform, found the controversial poster, and handed the phone to Zhong Xinlan.
In the picture, the model's slender eyes are deliberately exaggerated, and the superposition of shadows and highlights distorts the facial features, revealing a strange visual tension.
"Mr. Zhong, the problem is not the size of the model's eyes." She slid her fingertips lightly across the screen, bringing up an enlarged close-up. "It's the malicious lens language, the deliberately elongated eyeliner, the distorted facial proportions, which are clearly amplifying the stereotype."
Wu Ziqi put the phone in front of Zhong Xinlan: "You should know that some people in the West use 'squinty eyes' as a symbol of discrimination against China.
This kind of deliberately ugly visual presentation is essentially a hidden arrow of cultural invasion. "At this point, Wu Ziqi's voice unconsciously became heavier, "At that time, this brand was still very popular among young people in China, but after the promotional poster came out, this brand was boycotted, the topic reading volume exceeded 100 million, and the boycott entry was on the hot search for a full seven days."
She looked at Zhong Xinlan's suddenly tightened pupils and said, "If Meishang chooses to cooperate with this brand, it will undoubtedly run into a gun.
By then, not only will readers boycott Meishang, but the credibility and reputation that Meishang has accumulated over the years will also be destroyed.”
As he spoke, Wu Ziqi picked up his phone again, swiped his fingertips quickly, and found a post that was quite popular that year. The comments were all about netizens' boycott of that brand.
She handed the phone to Zhong Xinlan and said, "Mr. Zhong, you can take a look at the comments of netizens at that time."
Zhong Xinlan took the phone, lowered her eyes to browse the contents on the screen, her eyelashes casting tiny shadows under her eyes.
A few minutes later, Zhong Xinlan put down her phone and said, "I don't think there is anything wrong with the poster."
She stroked her sleeves nonchalantly, a smile on her lips. "Aesthetics vary from person to person. It's hard for ordinary netizens to understand the perspective of a professional photographer. I think it's a bit of an exaggeration."
Having worked in the fashion industry for more than a decade, Wu Ziqi knows too well how photographers deconstruct aesthetics through distorted lenses. Every deliberate use of lens language hides the values that the photographer is trying to convey.
Wu Ziqi looked directly at Zhong Xinlan: "Mr. Zhong, I never deny that there are individual differences in aesthetics, but these differences must be established within the framework of public order and good customs.
Beauty and ugliness may be subjective, but the basic understanding of beauty is always common to all human beings. In ancient times, there was Diao Chan, who was as beautiful as the moon and flowers, and in modern times, there is Audrey Hepburn, who amazed the world. These are all beauties that transcend time, space and national boundaries.
She paused, her fingertips unconsciously rubbing the armrests of the chair: "You may say that there is a natural gap between Eastern and Western aesthetics, but those international masters can accurately capture the various styles of Western stars. Why is it that when facing Eastern faces, the language of the camera is only distorted symbols and deliberate ugliness?
Every time they are questioned by the public, they always use "aesthetic differences" as an excuse, but why are these same people able to present uncontroversial aesthetic expressions when photographing Hollywood stars or models? "
At this point, Wu Ziqi's voice gradually rose, "Isn't this double standard and camera bullying suspicious?"
Zhong Xinlan's fingertips were twirling around the pen, and her eyes fell on Wu Ziqi's tense face with a half-smile.
This subordinate who usually obeyed her now exuded a strength that she couldn't understand: "Editor-in-Chief Wu," she said in a gentle tone, but the ending tone carried an unquestionable sense of oppression, "Our topic is brand cooperation, and aesthetic disputes are not within the scope of this discussion.
The avant-garde style of this brand fits the theme of the next issue. You just need to advance the work according to my requirements. As for the camera bullying and aesthetics you mentioned, they are not your concerns now. "
Wu Ziqi looked at Zhong Xinlan's nonchalant expression, her nails digging into her flesh. She suppressed her anger and said, "Boss Zhong!" She leaned forward, her voice trembling with anxiety. "Okay, let's put aesthetics aside. If you insist on choosing this brand that has problems in the minds of the people, it is tantamount to pushing "Meishang" into the abyss with your own hands!
Now the four major magazines are eyeing us covetously. You are actively giving them evidence. Once our cooperation with this brand is exposed, the anger of netizens and the kicking of our peers when we are down will be enough to destroy the reputation that Meishang has accumulated over the years!"
Zhong Xinlan's pupils suddenly contracted, and the corners of her mouth, which had been smiling just now, were straightened into a cold and hard straight line.
She slammed the pen on the table, and the metal pen body collided with the wooden table with a harsh sound, "Editor-in-Chief Wu," she bit her words, "I am not sitting here to listen to you question my decision.
I am the boss of Meishang, and I have the final say on how things should be done. You just need to follow my orders, instead of standing here and telling me what to do! "
Wu Ziqi looked at the anger in Zhong Xinlan's eyes and her throat tightened. Ever since Zhong Xinlan took over "Meishang", "Meishang" has become more and more different from the "Meishang" she knew.
In the past, "Meishang" was dedicated to conveying China's classical beauty and China's current fashionable beauty, and was committed to using their power to allow Chinese fashion to have more and more say in international fashion trends.
Those special issues that resonated in the fashion circle and the intangible cultural heritage fashion topics that attracted national attention are all silently telling the original intention of the founding of "Meishang", but now everything has changed.
I was too busy at work this week and was almost exhausted when I got home. I owe my friends updates, so I will try to make up a chapter this Saturday.
Please support us, love you guys!
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