After the divorce, I became a rich girl

Chapter 635: Out of touch with reality

Zhong Xinlan's fingertips tapped the mouse unconsciously, and the screen was filled with news about the four major magazines jointly hosting a fashion dinner.

Her brows furrowed tighter and tighter, and her heart was filled with irritation and unwillingness.

When Li Jiawei was managing "Meishang", why didn't the four major magazines unite? Why did she get besieged by her peers in this way as soon as she took over "Meishang"?

Zhong Xinlan turned her eyes to the financial report of "Meishang" from last month on the table, and her face instantly turned gloomy.

Magazine sales continued to decline, and two important partner brands terminated their contracts one after another, causing revenue to drop by two percentage points.

She sighed softly. She could imagine how bad the other shareholders' faces would be when they saw this financial report. They might even be more upset than she was now.

Zhong Xinlan's fingertips tapped on the table, making a regular and slightly irritating sound.

The office was so quiet that the only sound she could hear was the ticking of the wall clock. She couldn't just sit there and wait for death to happen. She had to adjust her strategy immediately.

Thinking of this, she picked up the phone and dialed the internal line, asking Wu Ziqi to come to her office.

After hanging up the phone, Wu Ziqi couldn't help but sigh, with fatigue and helplessness clearly revealed on his face.

During this period of time working under Zhong Xinlan, every day felt like being bound by invisible shackles, making her feel suffocated.

Zhong Xinlan still has only a vague understanding of many of the business operations of "Meishang", but she is eager to establish her authority.

They have to get involved in all matters, big and small, and the decisions that are out of touch with market trends and disregard the company's actual situation make the entire team run around in a hurry.

What is even more frustrating is that she is simply unable to empathize with the plight and demands of grassroots employees. Her every move reveals the arrogance of a superior, and the conceit and paranoia of the elite class are fully exposed.

Although Jiawei has not abolished the employee benefits that she formulated when she was in office, she is gradually lowering the standards of the benefits by boiling the frog in warm water.

Everyone knew very well that it was only a matter of time before this benefit was completely cancelled.

Wu Ziqi and other employees have started back to the days when Li Jiawei was managing "Meishang".

At that time, the working atmosphere was relaxed, the leaders knew how to sympathize with their subordinates, the goals were clear and the decisions were pragmatic. Comparing the two, I really realized how comfortable and enjoyable the work was back then.

The sunlight outside the window slanted into the office. Wu Ziqi looked at the light and shadow on the glass, and it would be a lie to say that he didn't feel any regret.

When Li Jiawei extended an olive branch to her, she politely declined it. Now she can only regret it, but it's too late.

Wu Ziqi sighed, then tidied his appearance, straightened his back, and walked towards Zhong Xinlan's office.

Zhong Xinlan heard a knock on the door and let someone in.

She put down the document in her hand, and when she saw Wu Ziqi, she raised her hand to signal him, with a tone that was somewhat indifferent from a superior: "Editor-in-Chief Wu, please take a seat first."

Wu Ziqi sat on the leather swivel chair in front of the desk, the seat of the chair slightly sunken.

She looked at Zhong Xinlan, and saw her fingertips constantly picking through a thick stack of photos.

After more than ten minutes, she finally picked out five photos.

"Editor-in-Chief Wu, please use these people as a special feature in the next issue of the magazine." Zhong Xinlan pushed the photos over and tapped the table with her fingertips, her eyes full of unquestionable certainty.

Wu Ziqi took the photo and quickly scanned the five young and handsome faces, all of whom were artists from Star Entertainment.

One of them barely made it into the ranks of first-tier artists, and the other four are hovering around the second and third tiers. Although they have some fans among the youth group, their popularity has always been lukewarm, and their commercial value is even less than impressive.

She held the photo and spoke carefully, "Boss Zhong, only one of these people has a top endorsement, and the rest of the partner brands don't have much market influence.

Conventionally, high-end luxury brands probably wouldn’t agree to let them wear their new products in photos.”

Zhong Xinlan put down the pen, and the look behind her gold-rimmed glasses seemed to be meaningful: "I will take care of the jewelry matter.

As for clothing, domestic emerging designer brands lack exposure channels. With the fashion status of "Meishang", as long as we take the initiative to extend an olive branch, I believe those brands will be very willing.

By then, we can not only create exclusive fashion blockbusters, but also establish the reputation of "Meishang" for supporting local design brands, which is a win-win deal."

Then she paused and said, "Editor-in-Chief Wu has a wide network of contacts in the industry. This little thing shouldn't be difficult to accomplish, right?"

Wu Ziqi felt a sense of absurdity, both angry and amused, and almost asked Zhong Xinlan: Is this a question of connections? What is the existence of domestic designer brands in her eyes?

Which of those well-known local brands that have established a firm foothold in the industry has not had its shows at Paris Fashion Week and held its own exhibitions in Milan?

The acclaim they have won on the international stage has long raised the entry threshold for brands.

These brands have almost strict standards when considering the artists they work with, from their image and temperament to their work resume and even their private words and deeds and reputation.

If the artist's style does not match their brand concept, the other party will politely decline even if the offer is high.

On the contrary, those less famous brands do lack exposure, but their designs are either superficial and out of touch with the public's aesthetic taste, or they lack professional accumulation and find it difficult to open the door to the fashion circle.

These designs, let alone being published in Fashion Magazine, would hardly attract the attention of passers-by even if displayed in street windows.

Therefore, cooperating with such a brand will only lower the status of "Meishang".

Of course, there is no shortage of undiscovered designer brands in the fashion industry, and we need to pan for gold in the sand. It is not possible to reach a cooperation by simply cramming at the last minute or randomly pulling in a brand.

Zhong Xinlan saw Wu Ziqi's slightly opened lips slowly close again, and a formal smile appeared on her face: "Editor-in-Chief Wu, do you have any questions?"

Wu Ziqi lowered his eyes to avoid Zhong Xinlan's scrutinizing gaze, and the sigh that had been suppressed in his chest finally leaked out.

She tried to keep her tone steady: “Mr. Zhong, it is not easy to select partners for clothing and accessories.

Apart from jewelry, other collaborations require contact several months in advance, from brand tone matching to artist image adaptation, every detail needs to be communicated repeatedly..."

The end of her voice dissipated in the stagnant air. Wu Ziqi clenched the photo in her hand, and her knuckles turned blue.

Zhong Xinlan really didn't know that domestic design brands now have so many requirements, and the threshold for cooperation is actually comparable to that of international brands. She used to deal with international brands and rarely came into contact with domestic design brands.

She was slightly startled, then took out a gold-stamped business card from the business card box on the table and pushed it in front of Wu Ziqi: "Contact this brand. The founder is my junior fellow student, and the clothing brand he manages is very stylish and distinctive."

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