Become a winner in life after binding the childbearing system
Chapter 733: Marginal People in Farming Literature (35)
As one of the first to enter the short drama market, Shen Yao reaped the benefits of this untapped market.
Not only that, but it also led Hongshi Network onto a path to wealth that was even faster.
At least initially, Hongshi Network didn't realize what was happening. But when they saw that all the novel IPs on their website were being adapted into short dramas, and that the style of the productions was unexpectedly popular, Hongshi Network couldn't help but increase its investment and encourage the authors on the website to innovate, resulting in a win-win situation for both parties.
'In the end, Hongshi Network makes more money. After all, how much is the novel IP here? How much are the paid subscriptions and advertisements for short dramas?' It's not equal at all. The system knows the money power of the short drama track. Even though the plot is crude and the actors are fake and unprofessional, it can't help but be full of exciting moments. The audience likes this kind of dry and awkward stuff.
'Capital can't lose money,' it's just a matter of how ugly the way it's done.
Fortunately, Hongshi Network hasn't gone so far as to cheat even novel authors out of their meager earnings; at least they've retained a tiny bit of conscience (though not much).
'But why are short dramas so popular?' They seem incomparable to long dramas.
The system still doesn't quite understand. It's even possible to make a long drama look like a short drama, since long dramas have a wider audience, while short dramas are limited by the story's pace and length, making them more like online scams.
"The pressure of modern life is increasing, and the dragging out of long dramas is getting worse." In the past, there was a limit to the number of episodes in the production of long dramas. However, in modern society, because the cost of hiring popular stars is quite high, the production team wants the main character to appear every minute. This causes content that could be told in 20 episodes to be stretched to 40 episodes. The extra content is either padded or saccharinized. Over time, viewers don't like to suffer, so they abandon the long drama market and watch other content.
The emergence of short dramas was perfectly timed, benefiting from the spread of short videos, which gave them popularity, and also allowed viewers accustomed to fast-paced content to discover content suitable for them.
After all, everyone is overwhelmed by the pressures of real life, and the long dramas they watch are full of unrealistic romance stories.
Please, working is already hard enough, who wants to watch this kind of TV drama and let it affect them?
The emergence of short dramas has greatly enriched their boring daily lives. After all, novels that can be adapted into short dramas are never unsatisfying, no matter how hard or tiring the beginning is, the ending is always satisfying.
Peach is so sweet: ...My little old man has a bad temper, so he should watch these kinds of short dramas to be really entertained. Like that TV series starring so-and-so, what the hell? He's always destroying the world to cultivate himself. What did ordinary people who live their lives seriously do to offend him?
The telephone pole is so long: Hahahaha, I've been hooked on short dramas lately, especially those that are exciting from beginning to end, they're so satisfying!
It's not easy for anyone: who doesn't think the same way? Life is hard enough as it is, who wants to be in a relationship, let alone have an office romance! I'm more resentful than a female ghost right now, those colleagues who drag me down, I wish I could just take a knife and chop them up!
Green Ivy Blossoms: Exactly! And what about campus princes and princesses? Please! We can't even keep up with our studies, are you afraid of failing the final exams? Just keep spouting nonsense!
……
The resentment online is unusually strong. After all, no normal person would refrain from criticizing those long dramas, given how outrageous they are.
Even so, the long-running dramas are still lackluster, and the few that are worth watching are still considered hidden gems.
After being forced to eat bland food for so long, the audience is finally able to enjoy something rich and flavorful. Although it's not very clean or hygienic (it's low-class and lacks sophistication), it certainly makes them feel better.
As for those bland, long dramas that are produced, let whoever likes them watch them; they certainly won't!
Not all of Shen Yao's projects are profitable. Even if the content is really good, it may still cause viewers to dislike the show due to limitations such as the subject matter.
Overall, Shen Yao's gains outweighed her losses; the company was profitable, and her partners made money, so the business continued to operate smoothly.
But just because Shen Yao can stay calm doesn't mean other capital and companies can stay calm.
The popularity of short dramas has impacted the market for long dramas. Previously, TV platforms had lost a lot of attention to video platforms due to the rise of the internet. However, this is a problem caused by the rise of the internet. The arrival of the information age has made it easier for everyone to connect, and TV platforms are gradually declining, which is an unavoidable fact.
But no one expected that the emergence of short videos would steal the popularity of online platforms, and even the explosive popularity of short dramas would cause problems for long dramas.
After all, many people are used to making long-form dramas. Who would want to lower their standards to make short dramas? Wouldn't that be lowering their status?
Ironically, the short dramas they look down on are the ones that make money. The actors who shoot short dramas have gradually become professionals from the beginning, and the number of people in the industry has increased. All of this indicates that short dramas really have advantages that long dramas cannot match, and they are a new blue ocean that can make money.
"Mr. Shen, quite a few companies have started considering investing in short dramas this month."
The number of novel IPs sold on these online platforms is several times that of the previous period.
The assistant, carrying a stack of data, told Shen Yao about the information she had discovered.
Shen Yao thought this was perfectly reasonable; capital is like a shark that loves the smell of blood, and it will swim wherever there is money.
Nowadays, everyone is making money in the short drama industry. Unless you have a strong aversion to money, no one will refuse such a lucrative opportunity.
It's well known that making money in the entertainment industry is easy, but in recent years, due to the influence of capital, more and more audiences are not buying it. Even if you can still make a living from the fan economy, how many fans are actually normal people? And only a small portion of them are willing to spend money on entertainment. This makes it harder to make money in the entertainment industry.
Everyone knows that a hit show can make money, but the key is how to make a show a hit.
These are real, hard-earned data points that can't be solved by just shouting a few times online. Besides, some celebrities and influencers go to great lengths to maintain their public image through aggressive marketing. Don't be fooled by the number of trending topics they buy; only those in the industry know that it's all an illusion.
"What did Hongshi Network say? The short dramas we collaborated on were all based on novel IPs provided by them." If Hongshi Network were to buy and sell, even with its large size, it wouldn't be able to withstand so much capital involvement.
Although the short drama genre is hot, it must have a limit and a threshold. Once it exceeds this point, it will gradually cool down, just like the online platforms before. Right now, they are all losing money to gain publicity, but they can't just ignore it.
Shen Yao estimated that these online platforms would soon get involved in the short drama market as well.
After all, it's all about making money, and there's nothing shameful about it.
"Hongshi Network hasn't made a move yet, but it probably won't be long before they do," as long as the price is right, no one will refuse to make money.
With so many novelists on Hongshi Network, as long as they continue to encourage writing, someone will create even better novel IPs.
Hongshi Network and Shen Yao are collaborating to develop and film short dramas, but how many can they actually produce? As long as the novels continue to be published and some are sold, it won't have much of an impact.
At least in Hongshi Network's view, making money by selling copyrights is a very viable business opportunity.
Given the current sluggish performance of long-running dramas, investors prefer to buy existing ones rather than original ones.
Screenwriters have limited room for change, and some even have diminished influence within the production team. They are essentially left to adjust the script according to the lead actor's wishes. Given this premise, how could Hongshi Network not sell its novel IPs? Other online novel platforms also rely on copyrights to make money.
The assistant also agreed with his boss; that's exactly what Hongshi Network does—they wouldn't pass up money that's practically handed to them.
Moreover, given the sheer size of Hongshi Network, it's unimaginable how much revenue they could generate if they sold enough novel IPs.
Ugh
It's true that capitalists make money, unlike me, a wage slave who only earns a basic salary no matter how hard I work. Fortunately, the company is relatively humane, with more pay for more work and extra bonuses waiting for me.
The assistant had a lot on her mind, but Shen Yao was unaware of it.
She waved her hand, instructing her assistant to keep an eye on companies with which they didn't get along. It wasn't that she wanted to cause trouble for these people, but rather that Shen Yao felt it was necessary to avoid them.
You have to understand that making money is a niche activity; once it becomes widely known, it stops generating income.
At least in Shen Yao's mind, the short drama track was only suitable for making a quick buck and then leaving. Her energy was still focused on movies and TV series, which was the foundation for a steady and long-term success.
…………
"cluck cluck cluck"
Qiqi is already seven or eight months old and can eat some baby food. Shen Yao held her chubby daughter in her arms, with various toys that Jiang's parents had bought for her.
Qiqi was laughing heartily at her mother's antics, while the nanny was tidying up the things scattered around. Not far away, Jiang Hanzhou was still on the phone, probably discussing something rather unspeakable; his expression was very serious.
Rubbing her eyes and yawning, Shen Yao handed Qiqi to the nanny beside her and turned to walk towards the sofa where Jiang Hanzhou was.
"what happened?"
With her hands on Jiang Hanzhou's shoulders, Shen Yao blinked curiously.
Jiang Hanzhou smiled slightly, "It's an old acquaintance who asked us for help."
Asking for their help, and seeing that they were old acquaintances, Shen Yao looked at Jiang Hanzhou's facial expression and suddenly guessed that this person probably had some grudge against them.
"Don't you want to help?"
"I don't know how to help, besides, it's a bottomless pit; once you jump in, you can't get out."
With their conversation going back and forth so frankly, Shen Yao was certain that Zhou You was on the verge of a trip.
Zhou You, you've been tricked, haven't you? Because of those new film regulations, the movies you made have encountered huge problems.
How did this person end up asking Jiang Hanzhou for help? Come to think of it, their relationship is quite complicated, and at least if she were Zhou You, she wouldn't feel comfortable getting involved anymore.
"The movie had special effects. The good news is that the content is still relatively complete. If the promotion is done well, it will lose a little or even make a small profit. The bad news is that it failed the review and needs to be edited. But this will inevitably affect the movie's pacing, especially since it is a mythological movie that is divided into two parts."
Jiang Hanzhou pointed out the core issue, and then mentioned that Zhou You had approached him hoping that he could invest money to help with promotion, and that he would receive a share of the box office revenue.
"Others are unwilling to do a losing business, but Zhou You is trying it," because it also involves a lot of his capital.
Spring Breeze Company has never been known for its ruthlessness in the investment world. Zhou You's association with this company is tantamount to signing a contract of servitude.
Zhou You couldn't escape, and in order to avoid losing everything, he had no choice but to shamelessly ask others to lend a hand.
Unfortunately, Zhou You didn't know many people after he became famous, and he also had a falling out with Jiang Hanzhou. Now that he's asking for help, he's only doing this as a last resort since no one else is willing to help him.
Jiang Hanzhou said that he was also powerless to help. It wasn't that he didn't want to offer assistance, but rather that it was a path of no return, and what could he do even if he reached out?
However, Jiang Hanzhou did not condemn the person outright, but instead pointed out a clear path for them.
Back then, Zhou You's young wife secretly signed a contract behind his back. Now, she can use that contract to get herself out of trouble.
If a movie doesn't work out, then make a new one and use the box office revenue from the new movie to make up for the losses, although this approach is unlikely to work either.
"But there's no better way right now, so I can only give it a try."
The movie definitely cannot be cut, because an incoherent plot would damage his reputation, and would also affect the word-of-mouth of his later movies.
What is reputation? Reputation is a prerequisite for Zhouyou to make money.
It's worth noting that both of Zhou You's films earned Jiang Hanzhou a lot of money. Zhou You was envious, otherwise he wouldn't have broken ties with Jiang Hanzhou and turned to cooperate with the disreputable Chunfeng Company and its backers.
Currently, due to the new film regulations, Chunfeng Company and the capital behind it have encountered problems with Zhou You's film, which cannot be released and generate revenue normally.
What can Zhou You do? He can only try to save himself and hopefully get himself out of this mess.
After careful consideration, Zhou You's proposal was approved by Chunfeng Company and its backers, since capital is unwilling to lose money.
Zhou You's efforts to save himself are certainly more reassuring to them than his inaction and lack of motivation.
So hurry up and start making new movies, try to release a few more "The Fast and the Furious" and "And Then There Were None" films, so they can have some money too.
Zhou You continued to organize and make movies. This time, he learned from his previous experiences and decided to make suspense films, similar to the theme of "And Then There Were None".
Because "And Then There Were None" performed very well at the box office and received positive reviews, investors did not reject Zhou You's choice.
The cast consists of well-known celebrities and actors. Zhou You doesn't want to skimp on the personnel at the moment. As long as he can make a good movie and make money, he will still be the famous best director.
Will it succeed?
"Yes, if you have real skills, as long as no one holds you back."
Shen Yao smiled slightly, picked up her phone, turned around and hugged Qi Qi, who was already able to run.
As the phone screen went out, the news about the company's project launch disappeared. Taking advantage of this opportunity, they naturally couldn't afford not to make money. It just so happened that the afterword to "The Amazing Race" was written, and the new director discovered by Jiang Hanzhou could also make the film. Of course, they had to take a look.
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