Become a winner in life after binding the childbearing system

Chapter 732: Marginal People in Farming Literature (34)

The upheaval in the film market dealt a heavy blow to everyone.

Many people and companies were caught off guard and didn't fully react immediately; at least in their view, the change was simply too massive.

The rules, which originally didn't have so many requirements, have been completely finalized, and the crucial point is that there hasn't been a single word about it. Could this be for real?

Cherry Sweet Potato Melon: It's definitely true. Several movies that were originally scheduled for release have been quietly withdrawn. If you don't believe me, just check the movie theater schedule!

This is huge news! Wow, why would the authorities release this bombshell so quietly? I feel that although the domestic film industry is somewhat stagnant, it's still better than the politically correct foreign film industry.

Eat up, eat up: You can't say that. You can't choose the good one from two rubbishes, can you? Besides, it seems that the domestic market is also following the trend of foreign markets. The official move is directly related to the chaos in the film market. Anyway, this commotion has its benefits. At least those people won't dare to openly make money!

Langlang Basalt: Not necessarily. There have been various rules in the film industry before, but those people not only didn't follow them but also liked to find loopholes. Who knows if they can be enforced this time?

Turtle outrans Rabbit: Definitely! This time the authorities are serious. I have inside information. I heard that some people who didn't take it seriously have already been warned. Anyone who dares to defy the rules will be arrested and severely punished!

Soaring Eagle: Really? That's wonderful! Who knows how many terrible movies I've watched in recent years? Capitalists simply don't treat us viewers like normal people, pushing any kind of film onto the screen. Terrible!

……

Online discussions about the content remain high, but everyone agrees that the sudden crackdown by the authorities is not a minor matter, but a serious effort to rectify market chaos.

This has led to some film projects that are just going through the motions or have something to hide being forced to withdraw or be indefinitely postponed. Some projects that have been approved but not started have been abandoned. Some projects that have already started are caught in a dilemma, unsure whether to bite the bullet and continue filming, or what to do after filming is finished. In the end, they will most likely have to revise the script at the last minute and finally get by with messy editing.

As for why Shen Yao knows so much, it's obviously related to the contacts in her phone. Everyone is currently sighing and complaining, and any slight movement will become common knowledge. Shen Yao isn't deaf or blind; she knows everything even if she doesn't go to the company.

"Tsk tsk tsk, whose production company is this? They have such a big face," he said, pretending to give the host face, but actually just wanting to drag the host into this mess and swindle some money from him to warm his own empty wallet. "This is what people in the entertainment industry are like, no loyalty whatsoever, it's all scheming."

The system thought these people were too sloppy in their methods, thinking that they might be able to fool naive newcomers to the industry, but they dared to try to fool a seasoned veteran like the host. The host could expose them all with just a glance.

'Everyone is clearly overwhelmed with their own problems, but they deserve what they got for it.' They always think about taking shortcuts to make quick money, and now they deserve to be warned by the authorities. Shen Yao doesn't have such worries, even with the company's ongoing projects and the upcoming release of 'Four Seasons'.

"Perhaps we can snag a bargain this time. The sluggish film market during the New Year period presents an opportunity for 'The Four Seasons.'"

At least this movie has no major flaws. Apart from the actors not being famous enough, everything else is above average.

In fact, this situation alone is beyond the reach of most films in the market. After all, many films, including those made by well-known directors, are just nonsensical ramblings.

Some films are even empty and devoid of any content. Some profound conjectures are left to the audience to fill in the blanks with their own imaginations, like doing a reading comprehension exercise. With inexplicable praise and messy narratives, it's no wonder the film market is not doing well.

She raised her hand and made a call to her assistant at the company. Shen Yao signaled to seize the opportunity to promote "Four Seasons" through the internet and media, and take advantage of the fact that others had not yet reacted to dominate the depressed film market, or at least take the lead in securing theaters.

Putting other factors aside for now, audiences need various forms of cultural and artistic activities to fill their daily lives. While it's not ideal for the film "The Four Seasons" to be released at this time, the lack of competition will limit the audience's choices.

Who knows, they might be able to make a lot of money from "Four Seasons".

Shen Yao had a hidden calculation in her mind. At least in her opinion, the box office performance of the movie "Four Seasons" would be linked to Director Wang's next movie.

Shen Yao didn't want to lose money on her investment, just like those who invested in Zhou You, who were now likely to lose everything.

Why do I say that? Because it's directly related to the movies Zhou You made.

The contract Zhou You signed made his film a purely commercial film, and the content was ancient mythology. As we all know, people in the entertainment industry always like to make various adaptations and adaptations when making movies, so it is difficult to verify the authenticity of the film content.

Moreover, ancient myths are all passed down through generations. If you want to make them good and attractive, you have to optimize and add to the otherwise dry storylines, which would cross the line with the authorities.

Before the authorities cracked down on this, no one took it seriously. But things are different now. Zhou You is filming two movies back-to-back, and I heard they're almost finished. The rest will be about special effects and production content.

However, the basic plot has already been set, which means that Zhou You and his backers are completely stuck there, with no way forward or backward.

Shen Yao had previously received an investment application from Chunfeng Company, but she rejected it on the grounds that she had too many projects and could not concentrate on them for the time being.

Tut tut

I wonder how Director Zhou You will get through this.

However, these troubles are temporarily irrelevant to Shen Yao. Even though she really wanted to laugh at Zhou You, Shen Yao still had to finish her own business first.

Take the release of the movie "Four Seasons" for example. Time waits for no one, so we seized every opportunity to promote the movie extensively. Shen Yao spent a lot of extra marketing fees for this, with the internet accounting for the majority of the cost.

Fortunately, all of Shen Yao's efforts were not in vain. Director Wang's "Four Seasons" was unremarkable at the beginning of its release, but the content was surprisingly satisfying.

Especially for some emotionally rich viewers, they love watching this type of movie the most. When there are touching scenes, they shed tears. When they leave the theater, they wish they could give all the praise they know to this movie.

Online trolls started to exert their influence, not only posting photos of tickets but also sharing comments, thereby guiding more viewers to the cinema to see "The Four Seasons".

Movies all go from being unpopular to becoming popular; it's a gradual process of improvement.

Originally, Shen Yao had planned that although the movie "Four Seasons" was good, it would only earn her a small profit at most due to the subject matter and the actors.

As a result, the sudden action by the authorities led to a relatively sluggish New Year film season, which gave the movie "Four Seasons" a great opportunity to shine. With the overwhelming promotion from online trolls and marketing accounts, as long as the audience who went to the cinema did not have too much malice towards the movie, they would at least give it a rating that was worth the ticket price, rather than saying that the movie was bad.

There are more and more reviews online, with countless positive comments.

During this period, the assistant even called Shen Yao to ask if they needed to increase marketing expenses, but Shen Yao stopped her, saying that too much of a good thing is bad. They had already made a lot of money and there was no need to continue marketing. If they angered the audience, it would not only affect this movie, but also the company's reputation and subsequent projects.

"Let's leave it at that for now. If we can maintain this box office performance for a while, our revenue will far exceed our expectations." If we reach Shen Yao's goal soon, it won't be a problem even if the film is pulled from theaters early.

However, Shen Yao would not waste any opportunity to make money, as she would earn whatever she could.

By the time "Four Seasons" finished its run, the film had earned nearly two billion.

There are quite a few. Although the New Year period is always the most profitable time for the film market, audiences don't like to suffer unnecessarily.

If there aren't any good movies, then don't go to the cinema. Watching TV shows or videos at home is better than wasting two hours and spending tens of dollars.

Shen Yao had expected that "Four Seasons" would reach a profit of 1 billion, but she never thought that it would double. Even though she spent more money on marketing later, that marketing expense was nothing compared to the real money she earned. Shen Yao was all smiles. Director Wang was also receiving a steady stream of investment, just like Zhou You before.

However, the difference between Director Wang and Zhou You is that Director Wang doesn't have much ambition. She still wants to seriously make the stories she wants. Capital begs her to make movies? Even if the price offered is very high, it won't work.

'This is the difference in choices between different people.' Some people are willing to give up their principles for money, while others would rather give up money than compromise their principles.

The different choices made by Wang Dao and Zhou You led to their different fates.

However, this is only the present situation. After a while, Director Wang might also be blinded by the dazzling world outside, wishing he could make a lot of money. Forget about ideals and state of mind, nothing can compare to the money in his hands.

Shen Yao never tests human nature, nor does she believe in it.

Including herself, these subjective things are unreliable, at least not like objective laws that are there to be determined.

…………

As the new summer arrived, Shen Yao gave birth to her baby girl in the hospital.

Weighing a full seven pounds, the baby looked like a little ball of flesh. When Jiang Hanzhou held the child in his arms, he was still a little dazed, after all, such a soft and flabby thing was actually connected to him by blood.

After all these years of development, the company will not have any problems even without them in charge.

Shen Yao went to the postpartum care center and rested peacefully for a month.

When I returned to work, it was already autumn, and my daughter had a name, Jiang Sheng. As for her nickname, she was called Qi Qi.

The assistant who used to work with Shen Yao has been promoted and is now in charge of managing her own business.

Shen Yao's assistant position is a job that is open for recruitment year-round. As long as you do a good job, you can get promoted. It can be said that although the pressure is great for those who are assigned to work with Shen Yao, the probability of moving up is not low.

Looking at the report that had been delivered, Shen Yao was somewhat surprised by the current market choices. She had only been away for a few months, so how could things have changed so drastically?

The assistant stated that the current popularity of short videos has greatly limited the playback of online videos, but it has also given rise to more projects, such as short dramas.

Calling it a short drama is a bit inaccurate; it should be called a vertical screen drama.

It's the kind of poorly made TV series that's only a few minutes long but surprisingly captivating. The content isn't particularly sophisticated or high-class, but it can immerse the audience so much that they'd almost want to spend money to tip for it.

The assistant noticed this and that's when he brought up the project. Although it seems a bit out of place with film and television, it's actually very profitable.

Shen Yao:......

Shen Yao took the opportunity to glance at the content of the short drama. Sure enough, someone like her, who has very high requirements for content and makeup, couldn't get into it at all.

However, ordinary viewers don't have this problem. The fast pace largely makes up for the various flaws of short dramas. In fact, because the storylines of short dramas are so rich, viewers like this style.

Contact Hongshi Network

This kind of thing certainly can't be overlooked by Hongshi Network, which holds numerous novel IPs, since only Hongshi Network is qualified to continue to dominate the short drama market.

Ok

The truth is that Hongshi Network is more down-to-earth. Many of its novel IPs fit the creative concept of short dramas, so investing in short dramas is definitely a way to make money.

However, no matter how much money it makes, Hongshi Network is unlikely to jump headfirst into it; it is genuinely afraid of losing money.

The leader of Hongshi Network is still the same person. He made a lot of money thanks to Shen Yao. Although he was not promoted, he was not fired either.

Currently, Hongshi Network still relies on its cooperation with Shen Yao to make money. It has invested in a lot of film and television projects and rarely suffers losses. It either makes a small profit or a big profit. Shen Yao has also become a big shot in the eyes of the leaders.

Now that the big boss wants them to invest in the short drama market and use Hongshi Network's own novel IP, the leader has no objections, but she doesn't understand why they need to make short dramas when they can make good long dramas.

"Short dramas have short durations and short production cycles, and if handled well, they can generate faster returns on investment."

Compared to long-running dramas, which can last anywhere from a year to several years, short-running dramas are less likely to lose money.

Moreover, short dramas are currently like an untapped blue ocean; as long as you get in, you can make money.

If they don't take advantage of this opportunity to make a quick buck, it will be much harder for them to profit once others realize this or when investors can't resist entering the market.

Shen Yao's cooperation with Hongshi Network remained the same as before, so she didn't say some things too directly. After the two parties signed the contract and the relevant projects were established, the leaders of Hongshi Network finally understood what was going on.

The leader thought to himself, "No wonder they can make money; they really think too fast."

Hongshi Network is a large and well-established company, so they won't lose much by doing this. It can also deepen the cooperative relationship between the two parties, which is great.

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