The bad man who is a womanizer, go on a blind date in a hurry

"Mrs. Yang, after investigating and analyzing your store over the past few days, my suggestion is:

Change the business direction of the snack bar, weaken the original restaurant model of cooking and drinking, and change it to a convenient fast food restaurant format.

We also added tables and chairs at the door and moved some customers to eat at the door.”

"Ah?" Mrs. Yang didn't quite understand. "You're not cooking anymore?"

"It's not that we no longer cook, but we've greatly reduced the business of customers coming in to order food and sitting here to eat."

Originally, Yang Ersao’s snack bar was positioned as a small restaurant, a particularly small one.

Compared with other restaurants, they cannot compare with the good environment and exquisite dishes of various hotels; compared with other restaurants, they are not as cheap and affordable as various snack stalls.

The snack bar is in the middle, and its positioning is awkward. It can't attract customers from either end, and its customer base is very small, so of course its business is small.

"Look at your small shop, there are only a few tables. It's good enough if one or two people come in and order food every day.

The three of you are spending all your energy and time on this, and you don't even make much money in a day. It's really not worth it.

Why not change the model and replace the small stir-fry with a big pot dish, stir-fry a few portions and place them here, one small plate per portion, lower the price and sell by portion.”

This model is the fast food restaurant in Lu Yao’s previous life.

There are dishes, rice and porridge, the price is not expensive, and it is convenient and quick to eat. It is more in line with Lu Yao's survey of the consumption habits of customers entering the store.

"I see that you are good at making porridge, so you can make a breakthrough in this area.

After all, your neighbor Wu Da Niang’s pies are selling very well, and you can combine her business to boost the sales of some items in your store.”

This is just taking advantage of the traffic from the neighbors.

If you bought sesame cakes from Aunt Wu, you can also come to Yang Ersao to buy a bowl of porridge and a plate of pickles, then sit at a small table and eat. That’s it.

This street is close to the market, and on weekdays many people need to eat out at noon, whether they are coming to the market or doing odd jobs nearby.

They can't afford to eat in restaurants, and some wonton stalls can't satisfy their hunger. Only the sesame seed cakes + pickles + porridge are the most filling and affordable.

Or you can go to the store and order a set meal, which includes vegetables, dry food and porridge. The price is cheaper than stir-fry and the quantity is large, which is also a very good choice.

The focus of Lu Yao's renovation of Yang Ersao Snack Bar is to fit the characteristics of the customer base in this area, to turn the store into a fast food restaurant that serves delicious and inexpensive food, and to use the huge customer flow of the nearby stores to drive the sales of one or two items in the store, thus forming a good linkage with them.

"Will this work?" After listening to Lu Yao's detailed instructions, Yang Ersao felt that it was well said, but when it came to actually doing it, she was hesitant and did not dare to change anything.

Lu Yao encouraged: "This is just a business adjustment, and there is no need to invest new money. What are you worried about?

Besides, your original business is already bad, so what is there to be afraid of? Instead of wasting time without making money every day, you might as well give yourself a chance to change! "

Yang Ersao clutched her apron in both hands, twisting it into wrinkles, and was making her final struggle in her heart.

Once you get used to something or a way of thinking, it's hard for you to actively change it. This is probably the case with all people.

Lu Yao took one look and told her the truth: "You came to me just to make more money! If you don't change, will I be able to earn my six taels of silver?"

The six taels of silver were like a lightning strike, which woke Yang Ersao up instantly.

If her business doesn't improve, she won't be able to earn back the six taels of silver she owes Ergouzi!

That's my old friend Er Gouzi! The tyrant in the west of the city.

"I'll do whatever you say!" Yang Ersao didn't dare to hesitate any more.

So, small tables and stools were moved outside, the dishes were changed, and fragrant porridge was cooked, and Yang Ersao's snack bar was transformed into a fast food restaurant.

"Don't just wait for customers, go and attract them!"

Lu Yao is the one who is most opposed to the idea that "good wine needs no bush".

"If you don't advertise, how will others know what you sell? In the early stages of your business, you have to advertise yourself as much as possible!"

Aunt Wu's pies next door are very well promoted, and they are even on the brand story line, but Yang Ersao's fast food is not the same.

You can't say that this is fast food for immortals!

Lu Yao was very considerate and helped Yang Ersao come up with some advertising slogans -

[Where to choose delicious and inexpensive food? You can order whatever you want at Ersao’s store! 】

[Convenient and fast, don't worry, Ersao's store is the most attentive! ]

【Delicious and fast food is for you, my sister-in-law is waiting for you here. 】

【Ersao fast food, no need to wait. 】

[Yang Ersao Fast Food Restaurant is open for dinner, waiting for you! ]

Anyway, the main point is that it is delicious, inexpensive, convenient and fast.

It doesn't have to be too pretentious, just shout it over and over again.

Sister Yang: "Why do I feel like I can't say out loud the words you wrote?"

Lu Yao: "Are you shy about making money? Think about the money!"

Do you owe Ergouzi six taels of silver for his advice?

When Yang Ersao is mentioned, she can open her mouth.

After Lu Yao had arranged everything, she quietly left the scene and slipped away to a deserted place.

Ergouzi has too many acquaintances, so he cannot appear here.

She strolled around for a long time and came back more than an hour later.

"Miss Lu!" Mrs. Yang rushed out and scared Lu Yao!

Then, Yang Ersao excitedly pulled her into the house and said, "Look! All the dishes and porridge we prepared today are sold out!"

Today is the first day that the snack bar was changed into a fast food restaurant, so they didn't have too many people at once.

Three large pots of dishes were cooked, two vegetarian and one with meat. Four large steamed buns were steamed and a large pot of millet porridge was cooked and sold.

Yang Ersao originally planned that if she couldn’t sell the food, she could eat it for several days and it wouldn’t be wasted.

Unexpectedly, after the small table was set up, especially after shouting for a while, a customer actually came into the store to take a look, and ordered a set meal of one vegetarian and one meat, two scoops of vegetables, a large steamed bun and a bowl of porridge for a total of ten cents.

Later, more people came in to order food. Some bought sesame cakes from next door, but ordered a bowl of porridge here and sat at the table at the door to have a simple meal.

Everything was just as Lu Yao expected!

"Putting this table outside is really useful! Many customers see that people are eating here and come over to eat, and there are really more and more customers coming!" Yang Ersao was very excited, as there have never been so many people in her store.

Lu Yao chuckled: "It's like this in dining places. The more people there are, the more attractive it is."

"Your idea is really good. Although a plate of small stir-fry is more expensive, few people eat it. Although the big pot meal is cheaper, many people eat it!

"This lunch today actually made over 500 coins! Oh my god!"

Lu Yao: "This is the benefit of small profits but quick turnover and selling in large quantities. Large quantities can create miracles."

Mrs. Yang was so happy. She sold more food for lunch today than she did in the past five or six days! The profit was not small either.

This is just lunch. She can also provide some breakfast and dinner, and the daily turnover can be increased.

Moreover, Lu Yao said that for a business like hers, the longer it lasts, the better the reputation will be, and by then there will be more customers than at the beginning.

That means she will earn more in the future.

Today was the first day of trial operation and we sold more than 500 coins. It should not be a problem to sell 1,000 coins a day in the future.

One thousand coins a day, which is one tael of silver, is thirty taels a month!

After being guided by marketing guru Ergouzi, earning dozens of taels a month is no longer a dream!

It turns out that the most basic six taels of instruction fee is really not high.

Yang Ersao finally believed it.

Trust Er Gouzi and make money right here!

"Miss Lu, how come you are so amazing!" Yang Ersao said admiringly, "You really have a golden finger!"