We are all reborn, who wants to be the richest man?

Guadalajara, the second largest city in Mexico, is the capital of the state of Jalisco.

Do you know Tequila? Tequila is originally produced in Jalisco, and the ownership has always been in the hands of the Mexican government.

Since the state of Jalisco can create tequila, it is no surprise that the people of Jalisco love wine. If we compile a data on the per capita alcohol consumption of all states in Mexico, Jalisco will definitely be ranked first.

In the city of Guadalajara, the World Cup group match between Canada and France just ended yesterday, and the whole city has not yet retreated from the passion of the World Cup.

Discussions about the game could be seen everywhere on the streets, and there were fans wearing various national flags. Most of them were fans of Canada and France, which played against each other yesterday. Obviously, they had not yet headed to the next home team's game city.

A small restaurant on Celso Street, this is a place only visited by local residents of Guadalajara, serving local Mexican delicacies and snacks, which can also be said to be home-cooked meals.

"Carlos, you are late today.

Same old chimichanga, guacamole, wings and steak?

“That’s right, Contino.

But I want a double portion of chicken wings this time, as I’m a little hungry today.”

Apparently Carlos is a regular here and is very familiar with the boss.

"Okay, then wait a moment, I'll get you a dozen bottles of Budweiser first."

"etc".

Just as Contino was about to turn around and leave to get ready, Carlos called him.

"What's the matter? Do you want two dozen beers today?"

"No," Carlos shook his head. "We're drinking Concorde today. You shouldn't be out of Condino, right?"

"Yes, yes," Contino said, pointing to an empty wine crate on a vacant lot not far away.

"If you want to drink Concord beer, there is only a limited supply of a dozen. I have already ordered it, but I don't know when it will be delivered."

Contino shrugged and said, "There's nothing I can do. I have to use the little wine I have left to serve every table of customers."

"Then drink a dozen first and then talk."

"Okay." Contino responded and returned to the kitchen. He did not immediately prepare meals for Carlos and the others, but picked up the phone.

"Hey, Jose, did you get my beer?

Already on the way? Then give me twenty more bottles of wine.

No, forty cases of wine.

It’s no problem to deliver it at night, try to be faster.”

On the other side, Carlos saw the waiter bring the beer first, he opened all the beers without saying a word, and the first thing he did was to check the bottle caps.

“Ruchaga, this one doesn’t have one.

Enrico, no.

RUGGERY, shit, this one's a repeat, I got it last night.

I don’t know when a Maradona will be available, he must be the rarest.

With Maradona, a championship photo is inevitable."

It turns out that Carlos is also a crazy fan. Although his home team, Mexico, did not win the championship, being able to take a group photo with the championship team was enough to make him excited.

This scene is not only happening in Guadalajara, but is being repeated all over the world.

Don’t think that foreigners don’t like collecting cards, this set was developed by them.

However, in the past, it was only credit cards and the like. This is really the first time for food. Luo Nianzhong has now snatched the marketing plan launched by Pepsi in 95.

The difference is that its biggest reward is changing an airplane, and some people have accumulated enough points to change an airplane, while Luo Nianzhong's is closely tied to the World Cup theme.

One thing is certain, San Miguel Corporation will deliver the prize.

Budweiser could not have ignored this wave of successful marketing by San Miguel Brewery Group. They have been paying close attention to it since the beer was released before the World Cup. Now it is not just about paying attention, but about finding a solution as soon as possible.

St. Louis, Missouri, is the headquarters of Anheuser-Busch InBev.

“Let’s talk about it. What should we do in the face of the relentless pressure from San Miguel Brewery Group?

We spent $2100 million to sponsor the World Cup, but now all the hype in the beer industry has been taken away by San Miguel Brewery.

If it weren't for the Budweiser billboards next to the stadium, I would have thought that San Miguel Brewing Company was the sponsor of this World Cup."

If there is a problem in operation, someone has to be found to take the blame, and the best place to take the blame is definitely the sales department, because they are responsible for marketing planning.

But before that, the most important thing is to solve the problem.

Seeing that no one spoke in the meeting room, Clemmie, the Budweiser vice president in charge of sales, coughed and had to speak.

"Can the legal department sue them at FIFA? After all, we are the sponsors. Their advertisements have been skirting the line of using the word champion. Can this be considered infringement?"

The head of the legal department shook his head and was not optimistic about this plan.

“Not to mention whether the lawsuit will be successful in the end, the other party can drag the lawsuit out for several years or even more than ten years.

The other party is not a small company and can definitely afford to drag it out, not to mention that there is the Far East Group backing them up.

I don't think I need to say much about the Far East Group's legal department, right?"

Yes, the legal department of Far East Group is known as the absolute legal department in the Eastern Hemisphere.

The Far East Group’s legal department is not newly established, it now has top lawyers of all types from all over the world.

The Felix family is one of the most famous legal families in the United States. Not only do they have many students, they also have a lot of reputation in the legal community.

With the Felix family's intervention, there are now too many top lawyers around the world working part-time for the Far East Group, providing legal services to the Far East Group when needed.

This is a mutually beneficial situation. Far East has attracted a large team of part-time lawyers at low cost, and these lawyers have also improved their status in the industry by relying on Far East's reputation.

At least when serving some companies that need legal assistance, the identity of a Far East Group lawyer adds a lot of points. Who doesn’t want more options to find a piece of gold like Jason?

"What if we also hold similar events?" This time, Clemmy looked at the head of the production department.

“It’s possible, but it will take time.

We have already stockpiled a lot of inventory for this World Cup. Whether it is producing new beer with marked bottle caps or remelting the current stock, it will take time and the cost will increase."

The person who was most anxious and wanted to solve the problem the most was definitely Clemmie.

He also understood that he would be the one to take the blame in the end, but there was still a glimmer of hope if he could find a solution and let the board of directors see his abilities.

“Can we sponsor a team like San Miguel Corporation?

They sponsor the Argentine team, but the Argentine national team is not one of the favorites to win this World Cup.

What will they do if we beat Brazil, France and other teams that are the favorites to win the championship?

How can we fulfill the promise of allowing consumers who have collected all the bottle caps to take photos with the champions and participate in the champion parade? I am afraid that by then we will not even be able to handle the lawsuit."

Maybe it was because he was forced into a corner and had a desire to survive, but Clemmie finally came up with an idea that made everyone's eyes light up.

The CEO of Budweiser Group, who was sitting in the main seat, nodded with satisfaction, agreeing with Clemmy's idea.

"Here's what we do, list the six teams most likely to win the championship, take them down and sign them to relevant contracts.

In addition, we also produced a batch of bottle caps with the Budweiser logo, and announced that those who obtained the special bottle caps would be able to take a photo with the World Cup champion team.

This way, the stock doesn’t need to be moved, and only the beer with the special bottle caps needs to be mixed in.”

It is not easy to sit in the position of CEO of Budweiser Group, but Luo Nianzhong had already anticipated this situation.

A group photo with the champions? Did I say this World Cup?

Champions Parade? Not a single bottle cap with Maradona in gold lettering was distributed.

He is waiting for the results of the quarterfinals to come out.

If everything goes as history says, this batch of special bottle caps will be sent out, and it will also save a lot of money on sponsoring other teams.