We are all reborn, who wants to be the richest man?
Chapter 461 San Miguel Beer
What is an uproar? As soon as the San Miguel Brewery Group launched its advertisements around the world, it caused a global uproar.
Because no matter which beer it is advertised in, San Miguel Brewing Company uses the word "champion" in its advertising videos.
Although it doesn’t explicitly say that it’s the champion of this year’s World Cup, the first association that people who see the ad have is this year’s World Cup.
Maradona dribbled past five players but was distracted by Kangsheng Beer when he was about to take the final shot.
This was the advertising plan given by Luo Nianzhong. It was Maradona's dribbling past five players that was really dazzling in this World Cup.
When this great feat is actually accomplished on the field, will the media and fans not be able to imagine this extremely similar advertisement with a prophetic effect?
At that time, will you buy a can of beer that can defend against the king of football to try it out? Will the media let this topic go and not report it extensively?
Do you think that advertising alone is enough? How could it be possible? In order to mobilize the enthusiasm of all consumers, Luo Nianzhong also played the game of Jingye Fu Collection Card.
San Miguel Beer, Cognac, New Bill, Qindao, Padres, Hoegaarden, etc., these main beers of San Miguel Beer Group in various regions have participated in this card collection activity.
San Miguel Beer has printed the name of the Argentina national team on the beer cap and inside the pull ring. As long as you collect all the players' names, you can take a photo with the World Cup champions.
If you are lucky enough to draw the golden Maradona's name, not only can you take a photo, but you can also participate in the grand parade of the World Cup champion team, which will be on the car, not outside or under the car.
Moreover, the air tickets, meals and accommodation are all included, and there is someone to arrange reception throughout the trip.
As for the deviation in history, what will happen if the Argentine national team fails to win the championship?
That's easy. Just throw money at it. I don't believe any football association can resist such temptation after spending millions of dollars.
This is just the big event held by San Miguel Brewery during this World Cup, not to mention the smaller events.
These activities had already begun when Luo Nianzhong was holding Luo Anran's hand and getting on the plane.
There are more than one plane flying from Hong Kong Island to Mexico City this time. Many people in Hong Kong Island like football, not to mention Europeans.
Many Far Eastern European employees took leave for the World Cup, all to watch the games. Among them were those who won prizes in the match between the two towns.
Asia Pacific Airlines has temporarily added a lot of flights to Mexico in the past few days. At least tens of thousands of people have traveled to Mexico to watch the game in the past few days.
……
The Constitution Plaza is located in the center of Mexico City and is a must-visit tourist attraction for foreign tourists visiting Mexico City.
Here, the numerous traditional clothing vendors wearing Indian ethnic costumes and the colorfully dressed Indian folk artists are a major feature of this place.
As the World Cup approaches, this place has become crowded with foreign tourists.
Every day, tourists speaking various languages, wearing various clothes and with various skin colors come here to take pictures, visit and shop.
This also keeps the vendors here busy from morning to night, and their income is seven or eight times the usual amount.
The same is true today. Tomorrow is the opening ceremony of the World Cup. Fans from all over the world who want to visit the event have basically arrived in Mexico City, making this historic city even more popular.
It is hard to imagine that this place was a scene of purgatory just a year ago. The catastrophe is still fresh in people’s memory.
Looking at the current street scenes, although many places still have traces of that time, anyone who has experienced it will think it is a miracle.
"Look, what is that."
As a tourist in front of a stall shouted, nearby tourists and stall owners all turned their eyes to the direction his finger pointed.
I saw a huge monster floating in the distant sky. It had a strong sci-fi visual effect and attracted more and more people's attention.
Confused, excited, terrified, curious, although everyone's expressions were different, they all had the same idea, which was that they all wanted to see what this thing was for.
"It's a spaceship."
When the giant in the sky came closer, someone finally saw his specific appearance.
"Why did a spaceship float into Mexico City from outside the city, and what was its purpose?"
"Miguel, are you worried? Don't worry, even if it is the worst war, who would dare to start it at this time?"
Yes, there are tens of millions of foreigners in Mexico City now. Anyone who dares to launch an air strike on Mexico City at this time will definitely become a target of the whole world.
Knowing Juan was joking, Miguel curled his lips and said, "Is that what I care about? What I care about is that it disturbs my business.
Someone finally took a fancy to the blanket that had been in stock for three years, and I sold it for almost a thousand dollars when this crappy spaceship arrived.
Now, those ladies have gone to see the spacecraft, and I don’t know if they can come back.”
"That blanket that Margaret made and sold you for a hundred dollars?"
Juan knew that the blanket was bought by Miguel from his supplier Margarita, and no one had shown any interest in it for three years.
It's not a matter of price. You have to know that Margaret is well-known in the area for her craftsmanship. It is common for the blankets she weaves to sell for thousands of dollars.
The key thing is the pattern of the blanket, which is hard to understand and has an indescribable feeling.
"Yeah, the Asian woman agreed to buy it for one thousand dollars, and she was about to pay when she was interrupted by this broken spaceship."
After saying this, Miguel was about to point at the spaceship and curse, but when he looked up, he was stunned.
"Juan, look, is that spaceship dropping something?"
Hu Kan looked up when he heard it, but before he could take another look, he didn't know who shouted "It's US dollars".
Immediately afterwards, the entire square was in riot, and everyone rushed towards the US dollars floating down from the spaceship.
Not only the Plaza de la Constitución, but most of Mexico City was caught up in the scramble.
"This is not the US dollar, what is this?"
How could someone throw dollars around? This is an airdrop battle of the San Miguel Brewery Group.
Through this airdrop method, 10 million free coupons for Coca-Cola beer were delivered to residents and tourists in Mexico City.
But not just today, every day after that, as long as there are games in the city, I will come here once a day.
Costly? No.
The cost of redeeming these 50 million free coupons to exchange for million cans of Kangsheng beer was less than $.
The government prohibits it? There is a way.
A $2 million sponsorship for health and the environment gave the Mexican government the freedom to spend as it pleased.
What time is it now? It's the beginning of the Latin American debt crisis, and every dollar counts for the Mexican government.
Luo Nianzhong wants to make the Mexican people and tourists get used to it. When you can drink Concord beer for free every day and get used to the taste, would you consider buying beer again?
Budweiser's World Cup sponsorship alone is $2100 million. Do you think that's all? Promotional expenses during the World Cup, celebrity endorsements, etc., all of which don't cost money.
If you don’t make 50 million US dollars after a World Cup, it means you didn’t do a good job of promoting it.
Fifty million dollars? Luo Nianzhong said I want to change my strategy.
It's not that he doesn't want San Miguel Brewery to win the sponsorship of the World Cup, it's just that the price is too high, already three times more than the last World Cup.
We are rich, but we are not suckers.
With these 50 million US dollars, Luo Nianzhong can do more things. Don't forget that he still has the trump card of champion Argentina.
Luo Nianzhong felt that the sensation caused by the beer-popping event that swept across Mexico City had met his expectations. Seeing three beauties, two large and one small, jumping back, Luo Nianzhong picked up Luo Anran who was rushing towards him and asked.
"How was it? Did you have fun?"
"Yeah." Luo Anran nodded vigorously, and then began to tell Luo Nianzhong where they had been, what scenery they had seen, and what culture they had learned about.
"Daddy and we went to a lot of places and bought a lot of things. Anran also bought gifts for Mommy, Grandma, and Big Mommy."
"Really? My sweet girl is so good."
The father and daughter were having a warm chat here when Luo Laowu next to them just remembered.
"I just said I forgot something, the thousand dollar blanket."
"It's a good thing I didn't buy it. What a piece of junk it is. It's depressing just looking at it, and it costs a thousand dollars."
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