Couple Time Travel: Aristocratic Family’s Blessings include a Pampered Husband

Tourism development and cultural changes in the Yao ethnic areas of Vietnam

——Taking Daping Township, Sapa County, Lao Cai Province, Vietnam as an example

The Yao people in Sabah, Vietnam: Sabah is located at the foot of Mount Phansipang, the highest peak in Vietnam. Compared with other areas that have long been developed as tourist areas, the ethnic minorities in Sabah still maintain their traditional living conditions. They are not repulsive to foreign tourists, but also maintain at a certain distance. The Yao people living in Sabah are an ethnic group with a long history. During the Ming and Qing Dynasties, the Yao people entered Vietnam from the southwest border of China. In the process of migrating to Vietnam, they brought their traditional culture with them. To this day, the Yao people in Sabah still speak the Yao language. Women are skilled in cross-stitching and embroidery, and wear colorful Yao clothing. They wear traditional clothes, get married according to traditional customs, worship ancestors, celebrate festivals, live in traditional wooden bungalows, and live a comfortable and peaceful rural pastoral life with strong ethnic characteristics.

Main tourism items: local Yao tour guides will lead you to view the ethnic customs and terraced fields of the Yao people. In addition to planting rice, most Yao villagers also grow grass fruits, Ganoderma lucidum, wood, and orchids for sale. They also use Yao medicine and Yao medicine for tourists. Medicinal baths, women make cross-stitching, embroidery and other handicrafts for sale.

The impact of tourism development on the Yao society in Daping Township

1. Caused the economic transformation of Yao people’s rural areas. After the rise of tourism, the production and management methods of the Yao people in Daping Township changed from single crop cultivation to diversified operations, and the self-sufficient small-scale farmer economy gradually transformed into a market economy.

2. The diversification of Yao languages ​​has formed. Now I can communicate better with customers and sell goods, but I need to start learning English, Vietnamese and other languages. This practice of consciously learning the languages ​​of other ethnic groups because of their engagement in tourism has led to the phenomenon of diversified language use among the Yao people in Daping Township.

3. The living style of the Yao people has changed.

4. Arouse the Yao people’s re-understanding of their own traditional culture. The development of tourism has become a new way for the Yao people in Daping Township to re-understand themselves. In the process of tourism development, people reshape their self-image, strengthen their ethnic identity, and create a national cultural renaissance movement.

5. Yao women have become the main force in developing tourism. After the development of the tourism industry, buying and selling Yao people's cross-stitching and embroidery became the main business activities of the tourism industry, and all the people engaged in cross-stitching and embroidery were women. Tourism income accounts for a large proportion of local Yao family income. Yao women have gradually become the main force in the development of local tourism.

6. The strengthening of commodity economic concepts and the weakening of traditional theoretical ethics.

Problems and countermeasures in the development of Yao rural tourism from the perspective of national culture

——A case study based on Hongyan New Village in Guilin, Guangxi

National culture is created by each nation in the process of historical development. It is the sum of the material culture and spiritual culture of the nation's characteristics. It includes not only the nation's clothing, food, housing, production tools and other material aspects, but also the nation's Spiritual content such as literature, science, language, writing, art, customs, philosophy, religion, festivals and traditions.

The intrinsic relationship between national culture and rural tourism development

National culture has positive constructive support for rural tourism development

National culture is an inducing factor for tourists to engage in rural tourism

The development of rural tourism is conducive to the inheritance and protection of national culture