Rebirth 83: Hundreds of billions of net worth, starting from setting up a stall

Li Cunxi's advertising budget this time is not high, within 5 yuan, and he will save whatever he can.

After all, his fried chicken shop has no competing products and does not need to spend unlimited amounts of money on promotion like Xiaoyan Clothing to influence public perception and build brand awareness.

The content of the advertisement is relatively simple, just find a foreign blond girl, eat fried chicken and hamburgers with a look of enjoyment, say the slogan, "McKinzie Fried Chicken, the most popular fast food brand from across the ocean," and then pop up for opening. Time and address.

After the advertisement is produced, it will be broadcast on Kyoto Satellite TV, and the radio station will also advertise.

Anyway, this is publicity.

Li Cunxi's main focus is to stop at one point.

After all, the fried chicken restaurant's reception capacity is extremely limited. If it were to be as lively as the KFC opened in 87, he wouldn't be able to handle it.

After the advertising company rushed to produce it, the advertisement appeared on Kyoto TV during prime time five days later.

There are also promotional posters about fried chicken restaurants on the road.

In an instant, the unfamiliar term Hamburg spread throughout the capital and became a topic of conversation among people after dinner.

New Year's Day 84.

As the firecrackers are set off.

McKenzie's Fried Chicken is officially open.

The long-awaited crowd poured into the store.

Because there are too many people.

Wei Dazhuang and others stood in front of the door, acting as security guards to restrict the flow of people.

However, most people obviously came to see the excitement. After seeing the prices in the store, they started to complain one by one.

"Oh my god, a piece of chicken costs two yuan. You can buy a chicken at this price."

"This hamburger is four yuan a piece. I heard that these are the buns that foreigners eat. Selling a bun for four yuan is a money grab."

"Bah, forget it. This kind of black shop will close down. I won't eat it anymore."

Most people were dissuaded by the sky-high price menu and wanted to leave.

Huang Yan came to the table with the set meal and sat down.

He first picked up a burger and took a bite, and praised loudly: "Well, it's delicious. This burger is so delicious. The chicken leg meat is crispy on the outside and tender on the inside. It's moderately spicy. The sauce and vegetables are sour and sweet. It's delicious." The soft bread slices bring the taste to another level.”

Done.

He picked up the finger-sucking original chicken again, deliberately biting the crispy scales, making a clicking sound, and revealing the tender chicken inside: "It's so crispy on the outside, and tender on the inside. This is amazing."

Because Huangyan was the first to pick up the meal and sit down to eat.

Most people's eyes were focused on him.

"Delicious, so fragrant."

Huang Yan didn't care about the attention of everyone and kept feasting.

Everyone watched Huang Yan wolfing down the food, smelling the unique spices of the fried chicken, and moved their index fingers.

Finally, someone couldn't help but painfully took out two dollars and walked to the cashier: "I gave you a piece of finger-licking original chicken."

"Okay, I'll charge you two yuan. Your meal pick-up number is No. 2. Please listen to the announcement and go to the meal pick-up window to get your meal with your ticket."

The cashier quickly wrote a note and handed it to the customer.

Soon.

There was a long queue at the checkout counter.

Some want fried chicken, some want mashed potatoes, and some just want French fries.

Of course, there are also people who are willing to spend money and order the set meal worth more than ten yuan.

Li Cunxi kept an eye on him all day long.

Although everyone complained that the fried chicken was expensive, no one said that the fried chicken tasted bad.

Business is also good, and the goods prepared today are sold at [-]% or [-]%.

According to cashier statistics, the turnover is 870 yuan.

Basically in line with his psychological expectations, after all, the unit price and reception capacity of the fried chicken restaurant are here. Even if the entire restaurant is operated at high load, the upper limit of turnover will not exceed 8000 yuan.

Therefore, there is still half room for growth in turnover.

Before the end of the year, the fried chicken restaurant's goal is to stabilize at around [-] to [-] yuan, and gradually reduce costs and increase efficiency, raising the gross profit margin to around [-] to [-] yuan.

When the turnover reaches 50.00 to [-] yuan per day, and the gross profit margin gradually exceeds [-]%, the chicken supply will also stabilize.

Then the fried chicken restaurant can expand its scale and take advantage of the lack of competition to seize market share.

Waiting for the day when foreign fast food giants enter.

He has already built a castle in the catering industry of Longguo. It is already impossible for the other party to use its brand advantage to crush the catering industry of Longguo.

Of course these are all for later.

The Spring Festival is coming soon.

He plans to take his wife and daughter back to his hometown. As for the store, he will leave it to Wei Dazhuang and others to take care of it. If there is something that cannot be solved, he can call his hometown team and he will remotely direct everyone to solve the problem.

It's a pity that God didn't want it.

There are still ten days left before the Spring Festival.

Li Cunxi bought the train ticket and souvenirs and was about to go home when he was stopped by people from the industry and commerce at his door.

The older businessman asked: "Are you Li Cunxi?"

"Yes, are you two okay?"

Li Cunxi had a bad feeling in his heart.

"Come with us. There's something we need you to cooperate with in the investigation."

The business attitude is quite polite.

"Can I leave a note for my wife?"

"can."

"Thank you."

Li Cunxi took a pen and paper from the car, wrote a paragraph, and posted it on the door, to the effect that he was going to Shijiacun for two days and asked his wife not to worry.

After arriving at the Industrial and Commercial Bureau.

He was led to a conference room.

"You wait here for a while, the leaders will come later."

The businessman said something, then closed the door and left.

"leaders?"

Li Cunxi extracted a key piece of information.

It seems that Lao Liu is not the only one who wants to see him.

What's the point of meeting him?

In fact, it is not difficult to guess that since someone from industry and commerce came to him, it was naturally about business.

As for what the specific matter was, he couldn't guess, because he wanted to study it in detail.

There are many irregularities in the business he is doing now.

If it weren't for the green light given by the higher-ups, if someone wanted to punish him, he would definitely do it.

"It's a blessing, not a disaster, it's a disaster that can't be avoided."

Li Cunxi no longer thought about it.

after awhile.

Lao Liu and two other men of similar age walked in.

"Bureau Liu."

Li Cunxi quickly got up and called for someone.

Old Liu nodded calmly and then sat down.

Li Cunxi narrowed his eyes.

Old Liu was very familiar with him, and his facial expression at this moment was probably a reminder to him that there was trouble this time.

Old Liu spread out his notebook and looked at Li Cunxi seriously: "Comrade Li Cunxi, let me introduce you first. I am Liu Changgui, director of the Municipal Bureau of Industry and Commerce. The one on the left is Deputy Director Zhou Si of the Commerce Bureau, and the one on the right is from the Animal Husbandry Bureau. Deputy Director Wang An, the three of us are going to ask you to verify some issues about McKenzie, please cooperate with us truthfully."

"it is good."

Li Cunxi took a deep breath.

Good guy.

Trial Tribunal.

Which god did he offend to get this treatment?