Rebirth 83: Hundreds of billions of net worth, starting from setting up a stall

In the car.

Li Cunxi sighed.

In his last life, he ran away from home, causing the tragic death of his wife and daughter, and the destruction of the Bai family.

So in this life, he felt guilty towards the Bai family, and for the sake of his wife, he had been blindly helping the Bai family.

But he ignored that his own connivance was the source of the Bai family's troubles.

"It's better to focus on your career."

Li Cunxi stepped on the accelerator and drove home.

In order to prevent the mother-in-law from making trouble, the wife was caught in the middle and found it difficult to behave.

Li Cunxi moved to the hotel temporarily and devoted himself to the final preparations for the fried chicken restaurant.

mid-December.

The capital has been shrouded in heavy snow.

"The left point is slanted, the right side is slightly upward, it's ready, let's install it."

Li Cunxi, wearing a down jacket, stood outside the fast food restaurant and directed the workers to install signs.

Soon.

The signboard is installed.

"After working hard for several months, I finally got it done."

Li Cunxi was quite emotional.

In the early 80s, opening a fried chicken fast food restaurant required a supply chain and an environment. All kinds of trivial things required him to complete the process from scratch.

This process is indeed extremely painful.

Jin Wen took a burger and walked out of the fried chicken shop while eating.

Burgers fresh out of the oven, steaming hot in the cold weather.

"Brother Xie, the chicken in this bread is crispy on the outside and tender on the inside. It's so authentic. I'm sure it will be a big hit once it's launched."

"Just delicious."

Li Cunxi looked at the store carefully to make sure there were no problems with the details.

The name of the store is McKenzie.

The sign runs across the entire store and consists of three parts. On the left is the pinyin of McKenzie, in the middle is a cartoon-like big fat chicken, and on the right is McKenzie's Chinese name.

The signboard and exterior walls are mainly made of red background, supplemented by yellow lines on the edges.

The shop has two large floor-to-ceiling windows, allowing you to clearly see the interior.

There is another little episode here. Originally, we could not find tempered glass, so we designed it as wrought iron windows. Who would have imagined that Xu Yanran actually took the initiative to send tempered glass, so he was not short of effort, dismantled the wrought iron windows and replaced them with new ones. A more beautiful floor-to-ceiling window.

There's definitely no problem outside.

Li Cunxi walked into the store.

The main tone of the store is also red and yellow, as well as various cartoon characters designed by him.

There is no regularity in the arrangement of tables and chairs, and there is no fixed style. There are table and chair combinations of various sizes for one person, two people, three people, four people, five people.

Basically, it is to ensure that guests have enough space to move around, and insert as many seats as possible.

The area for ordering and picking up meals has the largest reserved space. There is a large cashier desk that takes into account ordering needs. There are photos and prices of dishes above the cashier counter. There is only one pick-up window, which is directly connected to the kitchen. You can pick up meals with a ticket. , there is a public address system in the store, so there is no need to queue up and call the number to pick up the meal.

The current menu includes spicy chicken burgers, original fried chicken, chicken soup with mashed potatoes, salads, chicken wraps, chicken popcorn, and French fries.

As for pricing, because of the high cost of obtaining ingredients, he can only raise the price. Mashed potatoes, 3.5 cents per cup, original chicken, [-] yuan a piece, hamburgers, [-] yuan, chicken rolls, [-] yuan, and a small box of chicken popcorn for [-] yuan. A small box of French fries costs [-] cents, and a vegetable salad costs [-] cents.

The drink is the Arctic Ocean.

He went to negotiate the price, but couldn't reach an agreement. It was only [-] cents a bottle, so he sold it at the same price as outsiders, temporarily selling it for [-] cents.

Various combination packages are available at about 9% off and free drinks.

Things are indeed not cheap. A piece of fried chicken and some cabbage can feed the family for half a month.

In Beijing, where the per capita salary is about [-], if you want to eat and drink at his fried chicken restaurant, you may have to pay for it with one month's salary.

Rao is so.

His gross profit margin is less than 50.00%, which is a huge difference compared to his clothing business where he can easily earn twice as much profit.

But there is no choice. Now there is a shortage of almost everything. If he wants to reduce costs and increase efficiency, he can only wait for his fried chicken restaurant to make a name for himself, act as a leader, and accelerate the development of the service industry.

Think about it.

Li Cunxi called everyone to the center of the store and whispered: "Is everyone familiar with their positions?"

"Familiar."

The seven clerks said in unison.

"Very good, then we are scheduled to open on January 1st, which is New Year's Day. I will give you all paid leave for these ten days, but I hope you will have a good rest, stay in good condition, and don't cause any problems for me on the opening day. "

"Don't worry, Mr. Li, we will never let anything slip."

"Make sure to complete the tasks assigned by the leadership."

"Very well, let's tidy up and close the store today. Come back to work on the 25th to prepare the things needed for the opening."

Li Cunxi left the fried chicken restaurant first and stopped by the clothing store to inspect it.

In the early 80s, there was one military coat per capita in winter, which was definitely the off-season for those engaged in clothing business.

Fortunately, Xiaoyan Clothing Store has a certain base of high-income customers who have certain requirements for appearance.

Therefore, the overall performance is just okay, more than above or below.

In particular, the down jacket received an unprecedented response after the winter conference was held, and was sold out within a week.

Customers from all stores are now rushing for goods.

Before, he really had no choice. Once it was gone, it was gone. Collecting goose down and duck down was too troublesome. It was impossible to produce a second batch in a short time.

But he was lucky enough to meet the second son of the Xie family, Xie Limin, who raised chickens, ducks and geese, and was a future Fortune [-] giant.

After he deliberately made friends, the two of them became good friends. After he asked for goose feathers and duck down, they helped collect them without saying a word.

All the raw materials are being continuously shipped to the garment factory in Shijiacun. About before New Year's Day, a batch of rush-made clothes will be shipped to the capital, and then distributed to major stores and counters by trains in the capital.

Li Cunxi came to the Beijing Film Studio without stopping.

Several advertisements of Xiaoyan Clothing broadcast on LongTV have received huge response and triggered quite a chain reaction.

First of all, the prime time advertising fees of major TV stations, mainly Long TV, have skyrocketed by dozens to hundreds of times.

Secondly, as the demand for advertising products of major state-owned factories increases.

Some film practitioners saw business opportunities and began to start their own businesses and engage in advertising production.

One of them was the film studio employee who helped him shoot several commercials.

This group of employees used their connections to affiliate with the film studio and share resources with the film studio. They also used the selling point of having produced Xiaoyan advertisements and received many advertising production orders.

And at his suggestion, he applied for the opportunity to study and study at the Xiangjiang Advertising Company. Now this advertising company composed of a grass-roots team is becoming more and more formal.

In time, this advertising company established under his influence will become the leader in the advertising industry of Dragon Kingdom.