Rebirth in 1989: Creating the Chinese Technology Empire

Chapter 300 Building a world-class brand: Dongfanghong is ready to take off

In the conference room of Huasheng Group, Mr. Lu, on behalf of China YTO and Xu Huasheng, signed the investment agreement under the witness of lawyers and notaries of both parties.

There are no reporters, and we are not planning to report it extensively this time. After all, the delay is just a pilot, and no one can say whether it will be good or bad.

Xu Huasheng invested one billion yuan to obtain % of the shares of China YTO and obtained the management rights of China YTO.

However, in the end, Mr. Lu did not ask for all of the one billion yuan in cash. The cash was only million yuan, and the remaining million were all exchanged for technology and equipment.

These technologies and equipment suddenly allowed China to change from a shotgun to a cannon. With these things, the original backward production lines can be eliminated directly. After the new production lines are built, not only will the production efficiency be higher, but the products produced will also be of better quality.

As for technology, there are only some product design drawings and some component technology. As for the engine and gearbox technology that Mr. Lu has been obsessed with, Kuafu Power will not discuss it directly. It only sells products, not technology.

This situation also made Mr. Lu sigh, Xu Huasheng still had a hand. Engines and gearboxes are vital. With this vitality, even if it delays its rapid development into a giant in the future, it will not dare to kick out Xu Huasheng's management team at will.

If you kick out the Huasheng Group team today, the supply of your Yituo engines and gearboxes will be cut off the next day. The Huasheng Tractor Factory may be established on the third day and come up with better products than Yituo. Grab the market with one drag.

Not only that, the price of Kuafu Power's products for Yituo is also very low. This price is even more cost-effective than Yituo's own research and development.

This operation made Mr. Lu sigh. It seems that for a long time to come, we will be unable to escape the management of Xu Huasheng's management team. After this combination, the power and gearbox were directly castrated.

Before Xu Huasheng took the initiative to let go, Yituo wanted to take back the management rights arbitrarily, and in the end it was definitely a lose-lose situation.

If one day in the future, Xu Huasheng voluntarily gives up management rights, then the engine and gearbox technology that should be given to YTO will definitely be sold to or simply given to YTO, allowing YTO to achieve technological independence. Before that, what Xu Huasheng had to do was to let YTO become a large integrator first, build up the scale first, build up the market, and then build up the brand.

"Mr. Lu, it's a pleasure to cooperate..."

After signing a series of agreements, Xu Huasheng and Mr. Lu shook hands. The two laughed at each other, and both sides were full of expectations for the future.

"Mr. Lu, all the equipment will be shipped here as soon as possible. Our management team will also be in place as soon as possible. Not only that, since we have now invested in the shares, our financial team will return to Yituo with you today. All accounts will be sealed. Mr. Lu, when you go back, tell your people that if there is a problem, take the initiative to admit the problem, and we will try our best to solve it internally if we can solve it internally. If you are still holding on to luck, then I'm sorry, we We can only do business..."

Xu Huasheng said with a serious expression.

Hearing this, Mr. Lu couldn't help but smile bitterly.

Xu Huasheng wanted to give the original old man a slap in the face first, killing the chicken to scare the monkeys. How could such a large company not have any problems?

In fact, Mr. Lu also knows very well what his subordinates are like. It is a small officialdom, with complicated relationships and several factions, each with its own interests. This is also a common problem in state-owned enterprises.

Xu Huasheng obviously does not use the same method of state-owned enterprises to manage the company. He will directly send people to seal the accounts and check the accounts, and directly clean out the people with problems.

Internal handling of less serious problems, refunding the stolen goods that should be carried out, and dismissing those who should be fired can be regarded as leaving some dignity to these people. After all, if it goes too far and does not show any kindness, it is estimated that if Huasheng Group wants to invest in a state-owned enterprise in the future, the other party will try their best to stop it.

If the problem is serious, then I'm sorry and we can only handle it on a business-like basis. With Xu Huasheng's current ability, no one will dare to protect these people. Mr. Lu knows Xu Huasheng's abilities. Among other things, whoever has some connections in Henan Province doesn't know about Zhengzhou's new airport and industrial park.

For that industrial park, Li Jilin couldn't wait to visit it every day. The provincial government's working team was directly stationed at the construction site. He heard that several people who were not doing their best work had been dealt with because of this project.

This project is even listed as a national key project, and the top management is keeping an eye on it.

The investment in a project can only amount to dozens per ton, but the economic benefits it brings cannot be compared to hundreds of dollars per ton. Therefore, in Xu Huasheng's eyes, the people in Yitou were not even small fish and shrimps. At most, they were just tadpoles in the pond, and they could easily be crushed to death.

"Mr. Lu, Yituo still needs you to take charge of the overall situation. However, the team below needs to be changed. We need a more efficient team. By the way, the products manufactured by our Huasheng Group this time can be directly linked to Dongfanghong. It’s a brand…”

Xu Huasheng's words made Mr. Lu laugh.

The products manufactured by Huasheng Group have now become YTO products. So now there is no need to hang the Huasheng Group brand, just hang the Dongfanghong brand.

The brand Dongfanghong is the lifeblood of the company. Not only Yituo attaches great importance to this brand, but the country also attaches great importance to it, because the historical significance of this brand is too great. If this brand can be made into a world-class brand, Mr. Lu feels that his whole life will be worth it.

And Xu Huasheng also hopes to build this brand into a world-class brand, make Dongfanghong the brightest star in the world's agricultural machinery market, and let farmers around the world know that when Dongfanghong is red, the sun rises...,

The brand Dongfanghong embodies a special spirit and belief.

For China, Dongfanghong has great historical significance. Dongfanghong Brand Tractor is China's first high-power crawler tractor. The birth of this tractor allowed China to solemnly announce to the world: The era of Chinese farmers farming without cattle is coming.

Therefore, this brand carries the belief of many people! This brand has the hardworking and unyielding nature of the Chinese people in its heart.

"Mr. Lu, I think we need a mass-market product now."

Xu Huasheng continued with a smile. These words made Mr. Lu stunned.

Looking at Mr. Lu's expression, Xu Huasheng laughed, picked up the pen directly, and picked up a piece of paper next to him and started drawing. Mr. Lu sat next to him, looking at the products drawn by Xu Huasheng curiously, his eyes slowly Become solemn.

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