Rebirth in 1989: Creating the Chinese Technology Empire

"Wosheng brand has had a perfect start, with daily sales exceeding US$10 billion..."

"A giant in the high-end home appliance market, the Wosheng brand is very popular in the market..."

"NBA superstar Jordan was photographed visiting a Wo Sheng direct-operated store and buying a car of home appliances..."

"Hollywood superstar..."

"Famous rugby player..."

"Famous golf player..."

Marketing, the marketing of Wosheng brand has directly given many companies insights.This set of marketing plans simply refreshed their understanding of marketing.

These marketing methods suddenly made them realize that marketing can still be done in this way.

First, the viral publicity aroused everyone's curiosity, then there was an awesome press conference, and then there were news about various celebrities and superstars buying the Wo Sheng brand.

The purpose of all information is to instill a message in consumers, that is, the Wosheng brand is loved by wealthy people, and the Wosheng brand is high-end.In a capitalist society, what rich people like is high-end.

Other high-end brands may take many years to build, but the Wosheng brand has the technology this time to establish its high-end image in a short time.

The sales of billions of dollars on the first day are actually no exaggeration at all. This is the real data.

Wal-Mart has more than 1500 stores, and the average sales volume of each store is several hundred thousand dollars. In fact, the price of the Wo Sheng brand is there. A DVD player sells for $6000 in a Wo Sheng directly-operated store. , products under $5000 are rare.

What is this concept? You must know that the current salary of an average American worker is only one to two thousand US dollars a month.

This is like if your monthly salary is more than 1000 yuan, and then you buy a TV for [-] to [-] yuan. One TV will cost you half a year's salary. Do you dare to say that such a product is not high-end?

With the popularity of the Wo Sheng brand, Sam has become an upstart in the American business circle.In particular, many people admire his dazzling marketing methods.

From a purchasing director of Wal-Mart Group to directly becoming the executive president of Wo Sheng Brand, this is simply a one-step rise to the top.

Of course, the biggest beneficiary is Wal-Mart Group.

When the news broke that the Watson brand was selling well, Wal-Mart's stock went crazy.Wo Sheng Group is a group controlled by Wal-Mart, and Wo Sheng brand is Wal-Mart's brand.

The Wo Sheng brand plus Wal-Mart's channels are a perfect combination.Therefore, when the news that the Wo Sheng brand is selling well and is good for the stock market broke out, Wal-Mart's stock was naturally loved by investors, and the stock price soared.

Many investors are optimistic about the Wosheng brand because this brand has high profits.Judging from the news released by the media, Wal-Mart’s net profit margin on selling Wo Sheng brand products is around 30.00%.

The sales of the Wo Sheng brand in Wal-Mart exceeded [-] billion on the first day. According to this profit margin, the Wo Sheng brand brought a profit of [-] million US dollars to Wal-Mart in one day. What a terrible statistic.

If this craze continues, if the Wosheng brand has annual sales of tens of billions of dollars, it will make a profit of 30 billion U.S. dollars. This kind of profit margin is scary.

Let’s look at supermarkets selling low-end home appliances. A profit margin of [-]% is pretty good.

Wal-Mart and Wo Sheng are happy, but the stocks of Wal-Mart and Wo Sheng brand competitors have been falling for several days in a row.Especially for home appliance chain stores like Best Buy, their stocks have almost been wiped out in recent days.If we don't think of a way, the stock will be cut in half.

At Best Buy's headquarters, an important board meeting is being held.

"Dear directors, according to the information we have investigated, Wosheng Group is a company jointly established by Wal-Mart Group and China's Huasheng Group. We dismantled Wosheng brand products and found that their parts all come from Huasheng Group , that is to say, the technology of Wosheng Group is likely to come from China’s Huasheng Group..."

In the conference room, a middle-aged man reported the information they had collected in the past few days.

They have not been idle these days, using their own abilities to find out the news.In fact, this information is easy to find out. After all, the shareholder information of Wosheng Group is public.

They also purchased Wosheng brand products, and when they opened the products inside, they discovered the truth, because the parts inside all bore the Hua Sheng brand logo, and all parts were labeled "Made in China."

"So, Wo Sheng Group is committing fraud? Their products are not American products at all?"

One director couldn't help but ask.

"No, no, no, Wosheng Group did not fake, because Huasheng Group only provided parts. These parts can only show that Huasheng Group is just a parts supplier. This is very common in our company, and other brands of products , and will also purchase the most cost-effective parts from around the world.”

The middle-aged man said directly.Wo Sheng has not committed any fraud. Do you dare to say that Wo Sheng is not an American company?Why are the companies controlled by Walmart not American companies?

Do you dare to say that Wo Sheng brand is not an American brand?How can it be?How could the products of a company controlled by an American enterprise not be an American brand?

Do you dare to say that this technology is not American technology?Then whose technology do you think this is?Chinese technology?Are you kidding me? How could China, a poor country, have such advanced technology?Even if there is such advanced technology, it is purchased from the United States.

So there is absolutely no fault with this. Even if you expose it, Wo Sheng Group can explain it with the global division of labor.What's more, the Wosheng Group said during the press conference that the Wosheng brand will adopt a global strategy and use global wisdom to bring better products to Americans.

As for consumers, all they care about is whether the technology of these products is really that great.

As for the U.S. government, as long as it allows American companies to make a big profit, they will turn a blind eye even if they know these things. Anyway, I will make the most, and whoever has the ability to make the rest will make the rest.

"Everyone, what we have to solve now is how to deal with the problems of Wo Sheng Group. Instead of finding faults, the current performance of Wo Sheng brand project is undoubtedly successful. Since Wal-Mart can use this method, can Best Buy copy it? Woolen cloth?"

As soon as the middle-aged man said these words, everyone's eyes immediately lit up.

Yes, Walmart can do it, Best Buy can do it too.When it comes to selling home appliances, Best Buy is the professional one.

After all, Best Buy is a professional home appliance store. Many families in the United States still like to come to Best Buy when buying home appliances.Moreover, Best Buy has long planned to establish its own brand.

Now the success of the Wo Sheng brand has made Best Buy determined.It doesn’t matter if you don’t have technology or products. All these things can be sold. For home appliances, channels have always been king, and Best Buy controls the best sales channel for home appliances. It’s really a crime not to make good use of this channel.