Rebirth in 1989: Creating the Chinese Technology Empire

"Mr. Phil, we can take this TV as an example. The FOB price of this TV from China is US$3000 per unit, and the price our Wo Sheng Group supplies to Wal-Mart is about US$4200, excluding tariffs. , except for transportation costs and our later labor costs, our Wosheng Group maintains a profit of about US$1000, with a profit margin of about 20.00%."

In the exhibition hall, Sam began to introduce the prices of Wo Sheng products to everyone, and everyone listened attentively.

"And the final selling price of this product at Walmart may be more than $6500..."

Robertson said with a smile, and everyone nodded when they heard the selling price. The selling price of US$6500 is still very reasonable, they think. The profit margin is 30.00%, which is very high among home appliances.

Although for ordinary families, the price of a TV set of US$6500 is too expensive.But for the middle class and the wealthy, this little money is nothing.

Originally, the Wo Sheng brand was for rich people, not to mention if you need a cheap one, you can choose a smaller size TV.

If you just choose the Robertson brand next door.Robertson Brand, Wal-Mart and Watsons only take [-]% of the net profit, focusing on volume.

In the factory, Robertson's showroom is right next to Wosheng's showroom, but compared with Wosheng's high-end brand, Robertson's brand is much lower-end.

Although the showroom is pretty, it doesn't have the high-end feel of the Wosheng brand at all.The design of the product is also quite satisfactory. Although it is slightly more beautiful than the products on the market, it does not give people a feeling of inferiority.

However, they also understand the positioning of the Robertson brand. Products with this positioning should be in sharp contrast with the Wosheng brand. Otherwise, how could they compare the superiority of the Wosheng brand.

"Sam, go get ready, we're going to play something big this time."

Robertson said to Sam, with expectation in his eyes.

This time it was a big move. In the past few months, all Wal-Mart stores have made room to decorate two mysterious areas.

Many people who shop at Walmart during this time are curious about what this area is, but Walmart maintains plenty of mystery.The entire decoration area is completely enclosed with wooden boards, so outsiders have no idea what is going on inside.

At the same time, all sales staff are secretly training to meet the next big move.

This time, Wal-Mart is going to make a big move and use these home appliances to further increase Wal-Mart's position in the home appliance retail industry. If done well, it is not impossible for Wal-Mart to even surpass Best Buy and become the largest home appliance retailer in the United States in the future. Although Wal-Mart is not specialized in It sells home appliances, but Wal-Mart has always been ambitious in the home furnishing retail industry.

A new day has begun at the New York subway station in the United States. Many people enter the subway station and take the subway, preparing to start a new day of work.

But when they entered the subway station, they were attracted by some posters.

When I entered the subway station, I saw a huge poster posted at the door.

"Wo Sheng, make America greater!"

A huge poster, a Wosheng logo with eye-catching language, and below it is written in slightly smaller characters that the Wosheng brand launch conference will be at 6pm on June 16, and there will also be a live TV channel.

There are posters like this at the entrance of the subway station, inside the subway station, and in the subway.

And outside, bus stations, shopping malls, parking lots, gas stations...

At the same time, there are huge full-page advertisements in many newspapers.When I turn on the TV at night, many TV channels also show this advertisement.

The ads are all the same, just one slogan: Wo Sheng, make America greater!

There is no superfluous thing, no label. What kind of company is Wo Sheng?What products are sold?

Bombing, viral advertising bombing, such a large-scale advertising volume has never been seen in the American advertising industry.

Faced with this viral marketing, in just a few days, countless Americans were filled with curiosity.

What does this Wo Sheng do?

Curiosity, all American curiosity is hooked.Major companies in the United States are paying close attention to this news.

Robertson got this marketing method from Xu Huasheng.

Judging from the current feedback, viral marketing is very effective. In just a few days, most of the Americans have been intrigued by this advertisement.

Under this trend of curiosity, Wo Sheng’s press conference is finally about to begin.

U.S. time, Sunday, June 6th.

At eight o'clock in the evening, countless Americans are curious to tune into the TV channels that can watch live broadcasts.Several TV channels with relatively large audiences in the United States have been purchased by Walmart.

"Three, two, one..."

When the live broadcast begins, a countdown appears on the entire TV program, followed by a gorgeous stage.

"Ladies and gentlemen, friends in the field, friends in front of the TV, hello everyone, I am Robertson Walton..."

Robertson appeared on the stage, and many Americans watching the live broadcast couldn't help but be surprised when they saw this heavyweight.

Robertson Walton is also very famous in the United States.

After all, he is the eldest son of Sam Walton, and now Sam Walton no longer cares about the Wal-Mart Group.Although Robertson is not yet the chairman, he is actually the head of Wal-Mart Group.

In the past two years, Wal-Mart has expanded rapidly and its stock price has risen a lot, so Robertson's reputation is still very high.

"Today, we are here to hold the Wo Sheng brand launch conference. The Wo Sheng brand is a great attempt by our Walmart Group..."

As soon as Robertson opened his mouth, many people immediately became curious.

"Wosheng is determined to use global wisdom and cooperation with the global division of labor to make our products better. We have built R&D centers and supply chain systems around the world, and we have brought together the best from all over the world. Technology and design concepts are brought together to serve our Wosheng and help Wosheng create better products. At the same time, with the help of our Walmart’s excellent sales system, we can bring better products to Americans. And our Wosheng Group’s slogan is Make America greater..."

Robertson is a good speaker, and in his words, Wo Sheng Group suddenly became taller.The OEM routine has become a global division of labor and global wisdom.

There is nothing wrong with this. It is originally a global division of labor and great cooperation, but this division of labor and cooperation all falls in China.I don’t know what Americans with glassy hearts will think if they discover this situation in the future.

"Tonight, the first brand announced by our Wosheng Group is the high-end home appliance brand Wosheng Brand. Next, I would like to invite our CEO of Wosheng Brand, Mr. Sam..."

After Robertson finished his speech, he handed the stage to Sam.Sam wore a suit and walked onto the stage with a smile in front of countless audiences.