Reborn 60 years ago, became a god thanks to the prophet

If you want to say it is a huge profit industry, this is nothing more than it.

But the catering industry has nothing to do with huge profits in the overall environment.

As powerful as Haidilao, which is currently in the upstream chain of the catering industry, its peak profit period was only a little more than 10% of net profit.

This must be based on the average turnover of 5+ units in Haidilao stores every day.

According to Liu Xi's vision, with the profitability performance of Haidilao, the leading brand, and the current situation where all the heroes in the market have emerged, even the leading overlord Haidilao has fallen into competition from multiple peers. Last year's net revenue Haidilao, whose profit has fallen below 10%, may be in trouble in the future.

Due to the general environment of the entire industry, Liu Xi's ultimate outlook for Jianghu Hotpot's net profit is 8%. As for 10%, that is something he dare not even think about.

After all, the investment cost of Jianghu Hotpot is too high, big enough to rival Haidilao!

On the basis of this huge investment, Jianghu Hotpot, as a grassroots brand that has just stepped out of the Pearl River Delta region, did not explore the road or play steadily, but was eager to achieve success in one step and directly expanded 60 stores in 8 first-tier cities. To be honest... If you want to achieve a net profit of 5%, at least the number of turnovers per store per day must reach [-]+...

But 5+ is easier said than done?The three words "Haidilao" have long been implanted in people's hearts. Under the powerful and crazy brand effect, the average number of store turnovers of Haidilao's stores is only 5+.

But Jianghu Hot Pot can only be regarded as a 'new brand' to a certain extent. Regardless of the unique high-end decoration environment, the only popularity blessing is the word Ye Chen.

Therefore, a net profit of 8% is already the best situation that Liu Xi has thought of, which is the profit data that can only be derived from the hard-to-find Jianghu hotpot.

But now Ye Chen proposes to use [-]% of the revenue as an employee commission and [-]% of the revenue as an injection into a charity fund?

In other words.

That is, even if Jianghu Hotpot replicates the popularity of Haidilao, even if Jianghu Hotpot knocks Haidilao off the altar.

Even to the death, there is only 6% net profit!

however.

How much risk resistance can a net profit margin of 6% compared to total revenue provide?

"Director Ye, I don't know how much you know about the current catering industry. Let's just talk about Haidilao. Their peak net profit is only 10% of the total annual revenue, and our investment in stores is no less than Haidilao. Plus, The current situation of the industry is that even if our Jianghu hotpot can maintain its popularity, even if it does not belong to Haidilao, the net profit margin of 8% is already very high and peak. If you take another 6% If you go out, you will be left with [-]%, and this net profit margin is extremely insufficient for the company itself to resist risks!"

After being dumbfounded, Liu Xi frowned.

"Not to mention that in my opinion, once Jianghu Hotpot opens, the net profit margin will not be less than 8%, or even less than 10%. Even if it is less than 8%, even if it is only 6%, it doesn't matter! As far as the catering industry is concerned In other words, in the ability to resist risks, net profit is important, but it is not the most important. The most important thing is the reputation that complements the net profit margin. As long as the reputation does not collapse, the net profit margin will not collapse, and then there will be no The risk is negligible! Also, the reason why I just said that the net profit margin of Jianghu Hot Pot will not be less than 10% is that you need to increase the price of the dishes. It is not open yet and the pricing has not been announced to the public. , we don’t need to maintain the same price positioning as Haidilao, so there is absolutely room for an appropriate increase, and it is absolutely necessary. This part is enough to support our profit margin!" Ye Chen said loudly.

"Huh? Use consumer pricing to increase net profit margins? Is it higher than Haidilao's pricing?" This time, Chen Yihao was the first to raise an eyebrow and ask.

Ye Chen nodded, "Yes, don't you have an extremely thorough understanding of Haidilao? Then let me ask you, what is the per capita consumption of Haidilao?"

"About 110!" Chen Yihao blurted out.

"Okay, around 110! On the basis of around 110, if the health environment, service attitude, dishes, and other aspects are better than Haidilao, would the per capita consumption be 120 or even 130? Would it be an exaggeration? No , the consumer group that can accept 110 yuan per capita will not care about spending an extra 20 yuan to choose a brand that is better than Haidilao in all aspects!"

After a pause, Ye Chen said again, "Of course, all this must be based on the fact that it is more outstanding than Haidilao in terms of hygienic environment, service attitude, dishes, etc., and this is your responsibility, Mr. Liu." From the very beginning, I assured you that the net profit margin of Jianghu Hotpot depends on you, Mr. Liu! And in the aspects I just mentioned, we are not only better than Haidilao, we also have to do To the best in the industry!”

The confusion and doubts just now were transformed into thoughtful thoughts by Liu Xi and Chen Yihao at this moment.

Ye Chen's words continued to sound, "Also, the reason why I want to use [-]% of my turnover as a charity fund is to put aside myself and want to do my best for this society. Isn't this right? How to build reputation? The consumer pricing is higher than that of Haidilao, which will not cause too much controversy, but using [-]% of the revenue as a charity fund will cause repercussions from the whole society, because there has been no brand in the industry in the past If you dare to do this, even in the future, I don’t think many companies will dare to follow suit easily. This is enough for us to establish a commanding height in terms of reputation!”

"Director Ye, what you said makes sense, but the premise of all this is that our Jianghu Hotpot must be successful and be able to hold it steady!" Liu Xi thought for a while and said.

However, Ye Chen smiled lightly.

He said, "Just think of it as a big gamble. If we win, we will be the only one in the world!"

"What if we lose the bet?" Chen Yihao asked.

But this time Ye Chen didn't answer him.

Turning to look at Liu Xi, "Do you believe me?"

"Director Ye, I believe you!" Liu Xi gritted his teeth and his eyes suddenly became determined.

After saying that, he said again, "But I need a little time. I thought I would be able to open in half a month, but now, I need a month!"

Regarding this, Ye Chen said without hesitation, "Then I'll give you a month! In one month, Jianghu Hotpot will open on time!"

"it is good!!!"

With Liu Xi's voice, he fell.

Ye Chen took out a piece of information from the briefcase he brought.

"This is the development plan I have drawn up for Jianghu Hot Pot. Please take a look at it!"

After saying that, Ye Chen pushed the materials in front of Chen Yinuo and Liu Xi.

The two of them looked at each other immediately.

This look.

The expressions of shock on his face suddenly appeared one after another.

It is not that they have not planned and conceived the subsequent development of Jianghu Hot Pot.

However, compared to the development path and strategic policy formulated by Ye Chen——

That's called being ashamed of yourself!

It is said that the development of an enterprise grows through the process of continuous trial and error, including Haidilao, which is currently the industry leader. After all, there are relative risks and loopholes at every advanced node on the development path. of.

But Ye Chen couldn't find any risks or loopholes in Jianghu Hot Pot's development plan, because while he listed the risks and loopholes, he also listed ways to resolve the risks and plug the loopholes one by one. come out.

Therefore, this is simply a corporate development plan without any risk, an impeccable and perfect development plan!

As long as Jianghu Hotpot can get off to a good start, it will be a matter of course for it to reach the top of the industry altar and start the industry's legend!

The waves of shock passed.

See final listing plan.

Liu Xi and Chen Yihao could no longer suppress their thirst and became restless...