Homecoming of Rebirth

This passage is spoken in Chinese, very Chinese, and Sam likes to use idioms recently.

"As a matter of fact, Microsoft actually has no advantage among many competitors. The system that the public is pursuing is also a PC deck, so its competitiveness is the least."

"But when Bill said this, he really found a selling point. Let everyone afford smart phones, and the price is also low, which is very close to the people."

None of them were fuel-efficient lamps. Although Qi Lei cheated Bill with a physical button, the development progress was also affected several times.But Bill still left the suspense until the end, which is very good.

After Microsoft, Motorola is the next one to step on three stones.

The strategy is different from Microsoft's. While attacking Sanshi's high-priced mobile phones, it is promoting its own technological and business attributes.Pricing information was also disclosed, with a cap of $600 for high-end phones.

Then there was Nokia, and the move was a big move, it didn't scare Qi Lei, but it scared Bill enough.

"Nokia's listing price is definitely a number that no one can refuse. We can clearly tell the majority of users that the entry-level model is $349 and the business model is $429!"

Bill wanted to go to Europe and set Nokia on fire.

Dismantle my desk, right?I just got a foothold in users, and I made a lot of noise about cost reduction, but you backhanded me and gave me a 300 start?

But then again, what can I do?Bill could only suffer from being dumb, and he had no way to fight back.

Cost reduction compared with the world's number one mobile phone manufacturer?That is a dream!

In fact, no one can compare with Nokia in this respect. Now only he can make a smart phone worth more than 300 dollars.

Sam is not entangled now, and he seems to sit on the mountain and watch the tigers fight, "It's getting more and more lively! Is this what it means to be a crowd of heroes?"

Qi Lei sneered, "Then tell me, who is the male? Who is the deer?"

Sam said confidently, "Of course they are bears, and we are deer! We run fast and go ahead; bears are slow and chase after!"

Everyone, "..."

Roll your eyes and stay away from Sam.

Last but not least, Apple.

But this time, Qi Lei really wasn't in the mood to watch the show at all.

Jobs faced the camera in person, and did not make any mockery of the price of the three stones, but praised them all.

"I don't know Qi well." Jobs in front of the camera looked like an old man next door, "but I personally admire the father of the smartphone."

……

"At the same time, my personal opinion on the pricing of Sanshi mobile phones is not the same as that of ordinary people."

……

"A question to everyone, has any of you ever seen Mr. Qi at a disadvantage?"

"I would like to ask everyone again, if you know Mr. Qi well, and know every classic marketing case of him, which one failed? Or is the result a little stupid?"

"No! Not once!!"

"Therefore, there must be a reason for the pricing of Sanshi's mobile phone, or it must be inevitable."

"During this time, I have been thinking about this issue, and Apple's R&D and marketing departments are also thinking about this issue."

"Maybe we all think of smartphones simply. Maybe there is an essential difference between what we think of as a smartphone and what the father of the smartphone imagined."

"Maybe, it should be so expensive."

"So, a week ago, Apple made a difficult decision, we overturned some of the original design, and redefined our product to make it better and smarter."

"The result is that it will inevitably lead to a substantial increase in production costs."

"Pricing... I'm sorry, it may disappoint users! Our price may be not much different from Sanshi mobile phone, and it should be more than 700 US dollars."

"But no matter what, Apple will do everything possible to present the best products to users, and at the same time challenge Sanshi mobile phones!"

Qi Lei, "..."

Everyone, "..."

After reading the interview with Jobs, everyone felt really cold.

As expected of an apple, old Qiao is still alive!

Qi Lei also let out a long sigh, "You underestimated everyone in the world!"

The phone rang at this time. It was Paulson calling, and he was talking about Apple.

"You have met your opponent, and Joe has seen through your strategy. Now the high-end market is not yours alone. Ha!"

Qi Lei was speechless, as for Le Cheng?And make a special phone call to taunt?

But it is true. Apple's strategy is very shrewd. The so-called overthrow of some designs is actually to find reasons for raising prices.

In this way, he does not offend potential users in the original price range.You see, I originally wanted to sell at a very low price, but now I find that I did something wrong and have to increase the cost.

In addition, others are lowering the cost, but he is raising the cost, which is just right.

What's more, Gang Leader Qiao kept his attitude very low this time, and even defined Apple as a follower of Sanshi.

This doesn't seem like a wise move and is at a commercial disadvantage.But if you think about it carefully, that's not the case at all.

Why do other opponents suppress Sanshi, because Sanshi's mobile phone is now the strongest.

It is precisely because of the threat that people suppress you.As for Apple, he didn't suppress it, but opposed it.

The result is that if Sanshi succeeds in the end, then Apple and Sanshi will occupy high-end phones together.And Apple is not an ordinary company, it has a solid foundation.No one knows if it will catch up with Sanshi and become the final winner.

If the three stones are not successful and are defeated by other opponents, it doesn't matter.

For one thing, Apple has its own unique user base with high stickiness, and Apple can survive.

Second, it is added from everyone's average level, and it will still not cause a crisis.

Crack!Who said that Qiao Gangzhu can only make products?This guy is also cunning and cunning!

Paulson, "Maybe you really have met your match."

Here Qi Lei nodded, but shook his head again.

"Uncle Bao, put your heart in your stomach!"

Pauline, "Oh? I've already called your door, and you're still so confident?"

"Cut!" Qi Lei curled his lips, "Steve is right about one thing."

"what?"

Qi Lei, "Maybe they really haven't touched the core competitiveness of smartphones yet."

Paulson, "???"

Qi Lei, "Actually, up to now they haven't figured out where the core of Sanshi's mobile phone is, and they are still following my ass and blindly stacking hardware!"

On the other end of the phone, Paulson was startled, "You mean..."

Before he could ask a question, Qi Lei had already hung up the phone, causing Paulson to think about it.

Isn't it hardware?Is that software?is the system?Is the control program for each component?

Paulson understands that the system and control procedures of [-]shi are indeed different from those of other companies, and they are very particular.

However, there should be little difference in the final performance, right?

Well, in fact, until this time, Paulson hadn't figured out what the core of Sanshi's mobile phone was.

In fact, besides Qi Lei, there are also the core R&D members who have the most contact with Qi Lei. It is difficult for people in this era to understand where the most special features of smartphones are, which is a height that cannot be reached by imagination.

However, don't think that Qi Lei is sure to win, how can it be that simple?

Because, this is not a matter of mastering the core value, nor is it a matter of winning the game after completing the hardware stacking. There are too many factors that can affect the final result.

For example, cost.

From the sprint of smart phones in 04 to the present in June 05, less than a year and a half, it seems that everyone is engaged in research and development in full swing, but in fact, what supports all this is that Qi Lei has already hollowed out the three-stone system All the bullets that can be fired.

Including, two loans of tens of billions of yuan provided by Lao Qin.

In the past one and a half years, Qi Lei has invested hundreds of billions of RMB, not counting the previous investment, nor the investment of other supporting enterprises and brother units.

If all the investment, including the investment of upstream and downstream enterprises, is included, hundreds of billions of dollars will be unstoppable.

Now it's no longer a question of whether it can last (even if Qi Lei can't, Lao Qin has to do everything possible to make him last.), but whether the final product can be worth such a large investment?

Anyway, Lao Qin was already a little panicked, so he made a special trip to Shanghai to discuss this matter with Qi Lei.

It was already late at night when Lao Qin arrived, and Qi Lei was still busy in the laboratory.

The two came to the Huangpu River to blow a breeze, and the first sentence was overwhelming, "Stone, your old uncle Bei has been working for so many years, and this is the first time he has handled such a large project."

Looking at Qi Lei, "Front and back, almost trillions have been thrown into it. If this house collapses, something serious will happen!"

Qi Lei, "..." didn't dare to answer.

Qi Lei didn't panic at first, but after Lao Qin said that, he had to panic.

……

Chapter 621 Everything is silent

The entire industry has invested more than one trillion RMB for his mobile phone.

If Lao Qin didn't say this, Qi Lei really didn't take it seriously, because he didn't have time to stop and scare himself.

Even if there is a number, it is only a number.Some things, once started, cannot be stopped.

But Lao Qin said so...

"Old Uncle Bei, if you say that, I'm at a loss."

Lao Qin next to him was delighted when he heard it, "Your uncle Bei is not here to shake the morale of the army!"

"But..." Gradually, he became serious, "You have to say something to me, or to everyone."

"What?"

Lao Qin, "Is it worth investing so much, or is it because it's worth it, or have you reached this point step by step, and you can't stop?"

Qi Lei, "..."

After pondering for a while, "Let's put it this way, I really can't stop."

Old Qin, "..." My heart went cold.

"But!" Qi Lei made a 180-degree turn, "This is not the main reason."

Old Qin, "..."

Want to kick him down the Huangpu River, unlucky boy, started talking and panting again!

And Qi Lei's expression is not as exciting as that of Lao Qin, "Old Uncle Bei, I don't know how to tell you, but please tell the uncles and uncles above who are concerned about this matter. Talk about the economic benefits of the three stones alone, as long as it succeeds, I will definitely earn back the money!"

Old Qin frowned, he believed in Qi Lei, so he had nothing to say.

However, these words are not convincing!

"What about the data? Can you give me some data?"

Qi Lei, "What data do you want?"

Lao Qin pondered again, "How much gross profit can you get from your mobile phone?"

Qi Lei didn't even think about it, "Based on the selling price, the gross profit can reach about 56%, which is an average of 450 US dollars per mobile phone."

It all came out of nowhere, and Paulson has calculated it countless times. If it weren't for such a high profit margin, Lao Bao would still think about cutting the price and taking it all!

Just because the profit margin is a bit scary, Lao Bao found that even if he does not dominate, it seems that he is not losing money.

As for why so high?In fact, it is not surprising at all.

Let's put it this way, the price of Apple mobile phones in the previous life has not yet reached the high point of 949 US dollars, and the price of overseas Apple is in the range of 500 to 600.Even if it is so much lower than Sanshi, do you know what Apple's profit margin is?

44%!

As far as the price set by Qi Lei is concerned, the initial investment is too large and the supply chain optimization is not yet in place.If these two points are resolved, the profit margin can still go up.

"How much?" Old Qin's tune changed, "56%, 450 dollars? Are you kidding me?"

Qi Lei smiled lightly, "What are you doing teasing?"