Rebirth of the Cyber ​​Hegemony

"Mr. Chen, do you mean these software packages, audio-visual software, listening to music software?"

"Yes, not only these, but also office software and windows system software."

"Mr. Chen, this volume is too big. They will advertise for us? Besides, it seems that there is no place to advertise for these software."

"Although the volume is large, we don't need much money. Take the winrar compression package software as an example. Each of our computers must have a compression package software, but this compression package software is free. So, how does he make money? Only a very small number of commercial organizations choose to pay... But what if we cooperate with winrar and bundle our YY in the compressed package?"

Strictly speaking, winrar is not a free software, it is a paid software that can only be used for 40 days.

However, although it can only be used for 40 days, you can still use it after 40 days.

For a long time, winrar has not had many ways to make money.

Even if all computers in the country have installed the winrar compression package software, they don't make much money.

If you give winrar a sum of money at this time, they will be very happy to bundle YY.

"I understand, not just compressed packages, some audio-visual software, music listening software, download software, we can also cooperate with them to bundle."

"Yes, some of these software are not very profitable, and some are purely personal software. We only need to pay a small amount of money, and they will all be bundled with us."

This actually has some rogue software bundled with it.

Many rogue software in later generations are bundled through various small programs and small software.

However, although Chen Yu is not a bad person, he is not a good person either.

There is no reason for commercial competition, as long as it is legal and not illegal, Chen Yu will do it.

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PS: Dabai just wants to say, there are more updates, is there a ticket?Is there any reward?

Chapter 140: Bidding Ranking

Of course, this is only the second trick.

The third trick.

The third trick Chen Yu didn't tell Zhang Jianming and the others.

This trick doesn't require a company, it just needs Chen Yu to move his fingers.

"Okay, Li Nan, you get the recommendation code out."

"Brother Jian, you inform Wang Chang and ask them to contact major software developers, including those CD makers."

At this time, many people will not download it.

Many CD manufacturers have assembled various software in the CD.

As long as you insert the CD, you can install all kinds of software in it.

"Okay, let's do it right away."

After the two left, Chen Yu opened Baidu.

Chen Yu opened Baidu not to search for something, but to enter the PPC section of Baidu Enterprise Edition.

PPC is a set of commercial advertising programs that Baidu has just launched.

Users can promote your products online through keyword bidding rankings.

For example, if Chen Yu wants to promote navel oranges.

You can add the word "navel orange" directly above the keyword.

When ordinary users search for navel oranges, Chen Yu's navel oranges are at the top.

Of course, the premise is that you have to charge money.

When a user clicks on your keyword link, Baidu will automatically deduct the resulting cost.

Generally speaking, the minimum cost of a keyword click is 1 cents.

Of course, this is without bidding.

If most people want to use navel orange as a keyword, it depends on who pays more.

However, Chen Yu did not use this PPC to promote navel oranges.

His navel oranges have been sold long ago, so there is no need for such promotion.

He wrote keywords such as "instant messaging", "chat", "chat room", "friend"... on the promotion page.

Yes.

Chen Yu is doing this to advertise their YY.

Compared with the indiscriminate advertising method of portal websites, Baidu PPC is undoubtedly much more accurate.

Because he searches based on keywords.

When a user searches for these keywords, he is very likely to become your customer.

For example, if a customer searches for instant messaging, he needs to download an instant messaging tool.

If a customer searches for a chat room, then he just wants to chat... The same can be introduced into instant messaging.

Ok.

The above is Chen Yu's nonsense.

He wouldn't be so uncreative.

Does an operation like this still need him to come?

So, he continued to write a keyword "QQ".

Then, point the link of the "QQ" keyword to the YY download page.

Oh, what a shame.

However, it was really exciting.

Chen Yu smiled, and then transferred 100 million RMB to his Baidu account.

……

Baidu.

Since Baidu was founded in 1999, Baidu has developed for 3 years.

In these three years, Baidu has developed very well and has become the world's largest Chinese search engine in one fell swoop.

However, this time is the same as most Internet companies.

Although they have grown to a certain size, they are not particularly profitable.

A lot of companies still don't know how to effectively convert traffic into money.

Baidu is also facing this situation.

At that time, Baidu once thought about making online games. At this time, online games are very popular, and anyone who enters online games can make money.

Later, this business was rejected by Li Yanhong, and he proposed a business called "bidding ranking".

This business allows advertisers to pay for keywords to appear in search results.

It's just that although this business looks good, it has caused internal controversy.

The biggest opponent is Xu Yong, who is also the founder of Baidu.

Xu Yong believes that Baidu should follow the principle of not doing evil, just like Google.

Such a business is too utilitarian.

However, Li Yanhong responded strongly at the board of directors. If he does not launch this business, then he will quit.

In the end, the PPC business has emerged.

It's just that although it is generated, most advertisers don't understand keywords on the Internet

There are also many people who don't know how effective such keywords can bring.

What they like is the kind that can be seen and touched.It's like hanging pictures on the website or advertising on TV.

On this day, Li Yanhong came to the bidding ranking office.

For this business, Li Yanhong set up a separate department.

"Wang Xiao, how many people have participated in our bidding ranking these days?"

"Some people participated, but the amount was not large. Many customers just tried to participate, and then they didn't use it."

"If the keyword size does not reach a certain level, the effect will not be particularly good. You should persuade these customers more."

"We have taken actions in this regard, but most customers say that they cannot spend hundreds of thousands before seeing the effect."

Li Yanhong frowned: "In this way, in order to promote our business, we can give them a free trial for a week later. After a week, if the effect is good, we will charge again."

"Yes, Mr. Li."

Wang Xiao is one of Baidu's earliest interns.

At that time, he was studying at Beishi University of Posts and Telecommunications, and later entered Baidu.

At this time, he was the person in charge of the marketing department of Baidu PPC.

"Hey, Mr. Li, Mr. Li, we have received a big order."

When he was about to communicate with the client, Wang Xiao suddenly saw a large order appearing in the background.

"Big order, how much?"

"100."

"RMB?"

"Yes."

"Let me see."

100 million is not much.

But the 100 million at the critical moment is simply timely rain.

Staring at the above data, Li Yanhong was a little excited: "Has the finance side confirmed the payment?"

"It should be fine. If there is no credit, it is impossible to show the balance of 100 million. I will call to confirm."

After a while, Wang Xiao confirmed in the internal call: "President Li, there is no problem, this is a real customer."

"Great."

Li Yanhong heaved a sigh of relief.

These days, he has really worried about the bidding ranking.

With this big order of 100 million, he can finally withstand the pressure from Xu Yong and the others during the company meeting.

"By the way, what products are they promoting?"

"Should be instant messaging."

Looking at the keywords placed by the customer, Wang Xiao said: "Mr. Li, look, the keywords placed by the customer are instant messaging, chat, chat room, friends...etc."

"Hehe, no wonder they gave such a big order."

Li Yanhong said with a smile: "ICQ has been sold at a sky-high price of 2.6 million US dollars in the United States. There are a lot of people who want to do instant messaging in China. However, for the time being, QQ is leading."

"Mr. Li, this customer still has a keyword that is difficult to find."

"What keyword?"

"It's the QQ you mentioned just now."

Pointing to the keyword QQ on the screen, Wang smiled helplessly.

He sort of understood why this client would drop an order of 100 million.

"Mr. Li, are you still accepting this business?"

Things like this are beyond Wang Xiao's authority to deal with.

Li Yanhong walked up.