Rebirth of the Cyber Hegemony
Page 118
"7000."
Chen Yu reported a figure of 7000 million.
"Don't say it's impossible. According to my forecast, 7000 million is still relatively small."
Chen Yu continued: "Since the number of QQ registrations has exceeded 1000 million, there is no need to deliberately promote the growth of QQ. All friends who use QQ will spontaneously help QQ to promote."
"Of course, this is not the scariest thing. The scariest thing is the growth of our domestic netizens. A few days ago, the Ministry of Industry and Information Technology released a data showing that the number of domestic netizens is increasing by more than 50% every year. In 2001, the number of domestic netizens was 4000 million, in 2002 it will be 6000 million, in 2003 it will be 9000 million...and for these increasing users, their first choice will be QQ.”
"Mr. Chen, that is to say, they don't need to do anything at all, they just keep absorbing new users."
"Yes."
Chen Yu nodded: "This is the advantage of the demographic dividend."
no way.
QQ took the first step to occupy the market, which is the advantage they deserve as the first.
The difficulty for latecomers to surpass can be imagined.
This is invincible in the novel, as long as they don't die.
As long as they can hold on for the past few years and wait for the real explosion of domestic netizens, then QQ will be the most powerful existence.
In fact, later generations of penguins did the same.
When everyone is thinking of making money in the game, Penguin has always insisted on himself and has always insisted on instant messaging.
Penguin didn't enter other markets until their instant messaging truly monopolized the market with no rivals.
And a user with the size of a penguin, even if it is a penguin who enters the field late, often overtakes at corners, and the last one comes first, which has been tried and tested.
"Isn't that why we have been unable to defeat the penguins?"
Zhang Jianming asked.
"Not really."
Although Chen Yu said so, he never felt that anyone was invincible.
No matter how strong or large a company is, it is not impossible to defeat them as long as they find the right strategy.
"Why don't Penguins follow up now is actually very simple, because they have confidence. They don't need to follow up, and their registrations can keep growing every day. Although this growth rate is not explosive, they It's all acceleration. But... what if we grow faster than them?"
"Of course, I don't mean the amount of growth in a day or two, but a period of time, a year, or even two years..."
Only in this way can the penguins be truly threatened.
Only in this way can the penguins make wrong decisions.
"Looks like we're going to have a long game with the penguins."
Zhang Jianming and Li Nan sighed.
Unexpectedly, the penguin is stronger than imagined.
It's just that he doesn't show off his mountains and dews now, and he doesn't make much money. Everyone doesn't know yet.
But after you really compete with him, you will find that you can't shake your opponent in a short time.
"Don't worry, I have already thought of a very good method, which can definitely hit a penguin."
"President Chen, what can we do?"
The two asked in unison.
Chen Yu touched his chin with a meaningful look, and then said: "Splash money."
"what……"
The two were stunned.
He thought Chen Yu could think of some brilliant idea.
Unexpectedly, there are only two words in the back, throwing money.
"Mr. Chen, how can we spend money? Are we spending money to advertise like crazy?"
"Correct."
"This, this..."
"Why, don't you think throwing money is useful?"
"Mr. Chen, spending money is useful, but isn't it too simple and rough?"
"That's what I want."
Chen Yu was unmoved: "After playing the game for so long, it's not like you don't know how to become stronger without krypton gold. It is in the game, and it is also in the Internet."
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PS: It's a new day, Dabai's update is here again, this is Chapter 1, and there are three more chapters to follow.Then beg everyone to see if there are any monthly tickets in the account, and vote for Dabai.
Chapter 139: Forced you into the pit
The Internet is a bottomless pit.
Why is it said that the Internet is a bottomless pit?
It's because of how hard he spends money.
Just drop the money.
Any website, any software, anything, he can be a whim.
Personally, Chen Yu hoped that the penguin would be taken into the pit by him.
But penguins are not as simple as imagined.
Since he won't enter the pit, force him to enter the pit.
How to force?
Then fly for a while.
And how to fly?
It's also very simple.
Throw money and you can fly.
"Mr. Chen, do you mean advertising on a large scale on major websites, including portal websites?"
"We still need to launch portal websites, but their conversion rate is not high. We can try to advertise. We can play some innovative advertisements."
"What kind of new idea?"
"Do you still remember that our website gave VIP members to let everyone download YY together?"
"Of course I remember, these guys are really, they just don't download if they don't give away members."
"Hehe, this is normal. You saw an advertisement on the Internet and asked you to download it, would you go?"
"Uh……"
Zhang Jianming also shook his head.
"So, simply advertising is not good, but what if we give them benefits?"
"Could it be that just downloading YY and giving them money?"
"bingo."
"Oh my God……"
Zhang Jianming burst into tears: "Mr. Chen, your idea is too crazy. You will also pay for the next software, then, then..."
"Why, can't you?"
Chen Yu knocked on the table: "In order to acquire users, game manufacturers have to cooperate with us, and then they pay us. That is to say, there is a cost for products to acquire users. It is not better if we pay users directly. "
Both Zhang Jianming and Li Nan in the office were taken aback.
At first, I felt that such an approach was too crazy, unreasonable, and unacceptable.
However, after listening to Chen Yu's explanation, I felt that this seemed extremely reasonable again.
"But, Mr. Chen, how do we give money to users?"
"Also, how much do we pay for downloading YY?"
After thinking about it, Zhang Jianming asked.
"Giving money to users is actually very troublesome, and we can't directly give money to users."
Chen Yu shook his head: "Because users don't know our products, we can't give users money directly. There must be a middleman, that is, someone who knows the product. Just like our game portal, we are actually a middleman."
"Then how do you find this middleman?"
"It's also very simple, looking for old users who use our YY."
As Chen Yu spoke, he picked up his pen.
Then write developers, intermediaries, new users on the drawing board.
The developer sends a sum of money to the middleman, and the middleman develops new users while receiving the money.
"What the middleman needs to do is to promote YY. The more YY he promotes, the more money he will get. To put it simply, we will pay him as much as the number of users he attracts."
"Then how do we know how many users he has attracted?"
"You can use a referral code. The middleman can get a referral code. When a new user fills in the referral code when registering, it proves that the user was brought by the middleman. Of course, we can also directly give the referral code without using the referral code. A link with a referral code, as long as a new user registers as a member through this link, it can also be regarded as a user promoted by him.”
"Of course, we can't just register on YY and make money for the middleman. If this is the case, some people will be frantically registering. We can set a hard condition. New users must use 100 hours, and how many friends they add and how many messages they send. The money was sent to the middleman's account after a few messages."
Chen Yu kept talking, but the entire drawing board completely drew out this recommended advertising system.
This is actually the plan of later game promoters.
However, it can also be used on YY.
"Perfect."
"Invincible."
Zhang Jianming and Li Nan were a little dizzy from the shock of Chen Yu's promotion plan.
They never thought that the Internet could still play like this.
"Well, Mr. Chen, why do I feel that this recommendation system is a bit like a pyramid scheme?"
"Multilevel marketing, is there?"
Chen Yu blinked: "Are we lying?"
When throwing money, you have to use the blade wisely. If you throw money blindly with your eyes closed, no amount of money will be thrown away.
5173 only made 2000 million, and Chen Yu didn't dare to waste it casually.
"No."
"Have we paid?"
"Give it."
"In this case, is this called pyramid scheme?"
Zhang Jianming was speechless.
However, he was just talking.
Zhang Jianming was extremely excited when he thought that countless old users in China were promoting new users to YY with their referral codes.
If this makes them all take action, YY's download volume is estimated to explode again.
"Don't get excited, this is just the first wave of advertising."
"Ah, Mr. Chen, what else?"
"This is not nonsense, how can this wave alone be enough?"
With such a big competitor, Chen Yu was extremely cautious.
"For the second wave of advertisements, we put them on the necessary small software for computers."
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