China Entertainment 2000

《Retirement statement? Zhou Yi is going to retire?!》

《A lonely man! Zhou Yi is heartbroken and wants to die! 》

"Zhou Yi speaks without restraint and provokes war again"

《……》

On the 20th, when Zhou Yi's news appeared on the headlines of major media again, it was greeted with a surge in sales or an increase in clicks.

Especially when the title "retirement" is linked to the Book of Changes, many people are attracted. Unfortunately, at the last glance, the so-called retirement speech is purely a clickbait.

"To be honest, Zhou Yi's behavior of teaching people how to operate ringback tone is really admirable. Others who are not Warner can find operators to cooperate with according to this model. Will there be a group of new singers who do not need record companies in the future?"

"No way. He is now a shareholder of Warner Records. Is this tantamount to digging his own grave and revolutionizing himself?"

"Why do I feel like no one except Zhou Yi can play ringback ringtones? It's so strange. Ringback ringtones were supposed to have been released in 2003, but now it's the end of 2004 and Zhou Yi's songs are still the most popular."

"Otherwise, why would Zhou Yi end up on his own? He probably didn't expect that these domestic record companies are so useless. After so long, none of them has figured out the ringtone market. He has to sign people and release albums himself to demonstrate his abilities."

"No one disputes that Zhou Yi is indeed good at music, but isn't his estimation of the film market a bit too amateurish? That's something a human can say. Music has given him not only confidence over the years, but also blind arrogance!"

“…”

Thanks to being at the center of controversy, Zhou Yi's rather unreliable remarks not only attracted a bunch of crazy fans who praised him for being the first in the world, daring to revolutionize himself, and daring to "open source", but also attracted quite a few haters who seized on the black spot of his boasting about the film market.

If you can’t cheat in the music industry, then cheat across industries.

If you talk nonsense, you will be severely tortured.

"You deserve it, for being so careless with your words."

Sun Yanzi, a professional surfer, called and laughed at him immediately, but Zhou Yi didn't care at all: "It doesn't matter. After a while, no one will remember my boasting. Do you understand the power of the history book?"

"What is that?"

"Go watch The Adventures of Cheng Long yourself."

"???"

In July 2004, the highly popular feature-length animation "The Adventures of Cheng Long" produced by Sony Columbia Pictures based on Cheng Long was officially introduced to the mainland and quickly aroused enthusiastic response among children.

Although Zhou Yi has no idea how many times he has watched this movie, when he is bored at home, he will still stop and watch two episodes if the movie happens to be on the children's channel.

Sun Yanzi on the other end of the phone counted the time on his fingers and was surprised: "You actually have time to watch cartoons now?!"

"Not only that, I also watch special effects dramas. Ultraman Tiga is pretty good. Oh, I forgot. You're promoting it everywhere, so I don't have time to watch it."

In September 2004, "Ultraman Tiga" was officially introduced to mainland China, which also set off a viewing frenzy. Its popularity soared to the point that dozens of TV stations purchased the second and third round broadcast rights. This opened the prelude to a generation's childhood classic and became Tsuburaya Company's most popular and well-known Ultraman in China.

Zhou Yi can still hum a few lines of the Chinese theme song "Miracle Reappears" and the Chinese ending song "Ultraman Forever".

"…How good are you? You will soon have to work like a slave and run around promoting things like me!"

"Then I'm different from you. I can get a share of the money you earn by working like a cow or a horse just by lying down."

"Yanzi, it's time to go record the show."

Not long after, the agent Ji Shengshan knocked on the door and made Sun Yanzi lie on the big bed in the hotel helplessly, leaving the latter confused: "What's wrong with you?"

Feeling grumpy early in the morning?

The messy short hair was the result of a donkey rolling around. The woman sitting cross-legged on the bed looked a little hopeless: "Sister Shan, how many notices do I have left?"

"Not many, 31."

"How many?!"

Imperial capital, Zhou Yi’s home.

After teasing the inexperienced and playful Sun Yanzi, Zhou Yi was also shocked when Qian Jiang knocked on the door. His voice suddenly rose: "Two hundred million dollars?"

You really can't blame him for making a fuss about nothing.

A contract worth 200 million US dollars would be unbelievable no matter who comes over.

"To be precise, it's $100 million in cash + $20 million in floating capital + $100 million in publicity funds."

Qian Jiang, who had forced himself to calm down on the way here, handed the freshly faxed document to the man: "Coca-Cola doesn't want to lose you, especially based on the pleasant cooperation in the past, so they made this highest offer in history."

The Coca-Cola contract renewal, which has been a tug-of-war since the eight minutes after the Olympics, has finally come to a conclusion.

If Zhou Yi signs this contract extension, then theoretically, he will have the highest endorsement fee in the history of the beverage industry starting from 2005 - a three-year contract worth 100 million US dollars, or more than 30 million US dollars a year.

Of course, this is the basis.

Coca-Cola still gave Zhou Yi a floating bonus of 20 million US dollars. If Zhou Yi can maintain such high popularity and performance during the contract period and meet the conditions of the brand, then if the full amount is paid, he will get 120 million in these three years, which is 40 million US dollars a year.

It can be said that this is a sky-high contract that has never been seen in the history of the global beverage industry. But correspondingly, Coca-Cola's requirements are also very demanding. If they are not met, the contract amount will be reduced.

"This will put a lot of pressure on you. It's basically like a clear requirement that you maintain this popularity year after year, release one English album a year, and the same goes for the $100 million promotional funds. If you fail to meet the requirements, they can downgrade you to the amount of the first contract according to the terms of the contract, and the contract will automatically be extended for one year."

Risks and benefits coexist, and what is being challenged is a limit. The fact that Coca-Cola can come up with this contract can only be said to be a real effort to dig out its deepest savings.

Everything depends on strength.

If it can really be maintained, then Coca-Cola will be willing to pay this sky-high price.

"I checked. The last person who challenged this type of contract was Britney Spears when Pepsi signed her in the early 2000s. However, the final result was that Britney failed and was terminated by Pepsi."

In 2000, Pepsi-Cola signed Britney Spears with a three-year, step-by-step contract for a female singer at a price of $7 million a year, the highest in history. At the same time, Pepsi-Cola also provided her with $100 million in publicity funds.

However, due to the scandal, her shattered image and declining popularity, Britney was ruthlessly abandoned by Pepsi and terminated her contract at the end of December 2002, and Beyonce took over as the new spokesperson.

Although Qian Jiang said he had great confidence in Zhou Yi, he still learned from Britney's lesson and removed the termination clause during the negotiations to avoid any unexpected failure in the future.

Everything else is easy to say, the main thing is that he has to produce an English album a year and maintain a high level of quality, popularity and popularity. Qian Jiang cannot guarantee this even if he is confident in Zhou Yi's creative ability.

"Let's talk about the $100 million publicity fund. Don't they have the final say on the price of the materials?"

Zhou Yi, who had automatically ignored the previous request, asked about the following terms and conditions, wondering: "Should we participate in the evaluation?"

"Of course, otherwise a bottle of Coke would cost you tens or even hundreds of dollars."

Qian Jiang nodded: "I won't talk about TV ads and offline promotions. Coca-Cola will also sponsor your world tour, new album preparations and other important matters throughout the whole process. Every year when your new album is released, they will also launch your limited edition commemorative Coke cans, etc...."

In a nutshell, all aspects are taken care of for you without you having to spend a penny more.

"That's fine with me."

Zhou Yi nodded and agreed without any hesitation: "When will we sign?"

"January 1st, New Year's Day, for good luck."

Seeing that Zhou Yi had no objection to the album terms, Qian Jiang simply stopped talking about it: "Or January 22nd, which is the 13th day of the 12th lunar month, which happens to be your birthday."

Believe it, believe it, and believe it again. If worst comes to worst, there is the downgrade clause he negotiated to fall back on.

"New Year's Day." Zhou Yi was too lazy to bother.

The latest novel is published first on Liu9shuba!

"OK."

Qian Jiang noted the time, and then seemed to think of something, and asked, "By the way, Coca-Cola wants to use the total contract amount to promote you, that is, add floating and promotion funds. Do you agree?"

A $120 million contract and a $220 million contract are two completely different concepts.

Zhou Yi was amused: "Why would I be afraid of this?"

Britney had the guts to sign a $100 million contract with Pepsi for promotion. He is more popular and stronger than Britney. What's wrong with bragging about 220 million?

I feel at ease taking this money!

I have so few endorsements, so my price must be higher. Tell advertisers all over the world that I am worth this price!

Facts have proved that Coca-Cola, unwilling to lose Zhou Yi, which could help them surpass Pepsi in the East Asian market, acted quickly. On the day they received Warner's reply, they immediately started various publicity programs, including the tried and tested uncle party -

《Shocking news! A sky-high contract of 220 million US dollars! Coca-Cola is going crazy to keep Spike! 》

"Coca-Cola is crazy! Spike tops the list of the most profitable artists in 2005 ahead of schedule!"

"The King of Beverages is Born! Coca-Cola Goes Completely Crazy, Pepsi's Dream Is Shattered!"

《……》

In the United States, the sales of Zhou Yi's Chinese album exceeded one million in one day, which did not cause as much waves as these heavyweight uncle party revelations -

"Spike is totally worth it bro, his new album sold 1.03 million copies in Asia in one day, can you do that?"

"You bought it and you blow it?"

“I bought all his English albums!”

“Coca-Cola is crazy!”

"Warner is quickly arranging a world tour for 2005! Last year they held two shows in London and that's also called a world tour?"

“…”

The endorsement amount that instantly detonated the American public opinion field also allowed Fox to find Michael Jackson for an interview as soon as possible. After all, he was the top star of Pepsi before the incident. It is said that the reason why Pepsi was crazy about smashing Zhou Yi was that they wanted Zhou Yi to replace his top star position.

The former world number one and multiple endorsement record holder saw through Coca-Cola's publicity tricks at a glance, but did not expose them. Instead, he affirmed the amount: "Looking at Spike's achievements, this is completely what he deserves.

"For a young and humble musician, he did everything that others could not do..."

Um……

Young we admit, humble?

May I ask in which dimension this humble Zhou Yi is?

European and American journalists were eager to teleport to China to interview Zhou Yi, while foreign and local journalists in China were frantically rushing to the people they could interview.

"Mr. Zhou! Mr. Zhou! Is it true that your company's Zhou Yi signed a $220 million endorsement contract?"

"Yanzi! Yanzi! May I ask if Zhou Yi has ever told you that he signed this sky-high contract worth 220 million?"

"Elva, have you heard any confirmation in America?"

“…”

Stimulated by this sky-high contract, reporters questioned anyone who had any connection with Zhou Yi, including Zhou Jianhui.

Two hundred and twenty million US dollars, when converted, is exactly 1.82 billion RMB, or 1.71 billion Hong Kong dollars!

"Single-handedly smashing the total domestic film market! Zhou Yi's new contract value reaches 1.8 billion RMB!"

"Sky-high endorsements swept 2004! Zhou Yi's 1.8 billion contract crushed the Chinese film box office for the whole year!"

"A single endorsement fee is approximately equal to the total national movie box office x 1.2 times! Zhouyi has another commercial nuclear explosion!"

"1.8 billion endorsement rewrites business history! Zhou Yi rewrites the golden age of Chinese music!"

《Toilet paper costs US dollars, you will never use it up in your lifetime! 》

"The Emperor's Coffers Are Filled Again! 1.7 Billion Endorsement Fees Cause Industry Earthquake!"

In the Taiwanese market, where there is no Zhouyi, but Zhouyi legends and shadows are always circulating, this news becomes even crazier after conversion.

NT$7.5 billion!

"The highest price in history! A contract worth 7.5 billion!"

"Billionaire: Zhou Yi, the Emperor of Chinese Pop Music!"

At the end of 2004, when his new album was about to be released, outrageous news about Zhou Yi bombarded the public one after another. The key point was that this time it was fucking true!

On December 24, 2004, when asked about the sky-high endorsement fee, Chen Qiwei, President of Coca-Cola China, nodded in a very affirmative tone: "I have seen the reports of media friends, and I want to say that this is indeed true. Ayi has indeed signed this contract with the head office, and we will hold a grand signing ceremony on New Year's Day.

"We have always had a pleasant cooperation with Ayi..."

Feng Dapao and the Wangs, who were initially full of enthusiasm because the movie grossed over 71 million RMB in the first week, were silenced by this explosive news. During the roadshow that day, Feng Xiaogang almost couldn't adjust his unbalanced mentality.

Hold!

What kind of monster is this?!

The more I think about it, the more I feel like there’s no need to make a movie…

The eyes of the two Wangs were almost red - the reason was simple, because the song of Pang Long, who ran away to Warner, was really popular.

If they had firmly tried to retain him, Zhou Yaping would definitely have stayed in Huayi Music, and they might have quickly gained an admission ticket to the music market!

Watching Zhou Yi making a fortune with his music and popularity, the two brothers regretted it so much that their intestines turned green.

Fuck you!

Why can't I be the one to earn this money?

Sign, sign, sign! Invest heavily in finding a singer to sign with Huayi Music!