China Entertainment 2000

Sony isn't the only one feeling panic.

Zhou Yi's pre-sale figures alone are shocking enough -

Sun Yanzi's new album "Stefanie" has been released for more than a month and has not yet exceeded one million;

Zhou Chuanxiong, who rose to prominence after joining Universal, promoted his album "Ocean of Men" everywhere, and even became known as the Godfather of Love Songs, but the sales so far are less than 700,000.

Jay Chou's album "Stranded" (formerly the Seven-Li Fragrance album) was released in early August. Although Sony has been bragging about it and issuing press releases everywhere saying "'Stranded' has sold 3 million copies amid controversy, Jay Chou is full of confidence", the actual sales volume has only barely exceeded one million so far.

This is already the highest sales among all Chinese singers so far this year.

As for albums like Wu Yuetian's album "God's Children Are Dancing" released in early November and Zhang Shaohan's album "Aurora" released in early December, although Rolling Stone and Fumao Records have been reporting good news, the actual sales so far are only in the range of 200,000 to 400,000.

Albums released earlier this year, such as Liang Jingru's "Swallowtail Butterfly" and Cai Yilin's "Castle", have not yet achieved actual sales of more than 600,000 copies.

Although Elva Hsiao and Zhe Tao did not release an album this year, and Wang Lihong has not released an album yet, with the data model in place, we can basically have a benchmark number.

This group of singers represents the current sales status of the top level of the music pyramid.

Zhou Yi's sudden one million-a-day sales were certainly made up of a large amount of foreign sales, but that was enough to shock people for a hundred years.

After working so hard for so long, why not just lie at home and pre-sell for a day?

Everyone was in disbelief when they received the news, but when they got the channel data themselves, they were all confused.

What is this now?

Zhou Yi drained the market by himself?

Or will Zhouyi drive the market next?

Nobody knows.

They only knew that the sales volume Zhou Yi had sold was a number that made all musicians despair.

"A new era for Chinese music! Zhou Yi's new album sold over a million copies on the first day of pre-sale, rewriting the record of the golden age of physical records!"

"At the end of 2004, when Jay Chou's "Stranded" and Sun Yanzi's "Stefanie" set annual sales records, Jay Chou's fifth album "Hush" sold 1.03 million copies on the first day, directly breaking the single-day sales record in the physical record era!

"This data directly broke the first-day pre-sale record previously held by him, and raised this number to a level that has never been seen before and may be difficult to surpass in the future!

“This is the best tribute to Zhou Yi’s five-year music career!

“This is a cross-era commercial nuclear explosion!

“…”

On the 19th, the front-page headline of the entertainment section of the "Capital Youth Daily" was once again given to Zhou Yi, using his invisible official status to stamp the credibility of Zhou Yi's terrifying pre-sale figures.

The Beijing News followed closely and published a long article titled "Zhou Yi's new album pre-sales exceeded one million, and thunder was heard in the silence" -

"While the debate over whether the music industry is declining has not yet subsided, Zhou Yi has once again made history with his fifth album "Hush"! The pre-sale sales on the first day exceeded one million copies, not only breaking his personal record for single-day sales in Asia, but also making him the first singer in the Asian music industry to achieve this feat!

For the Japanese and Korean music scene, achieving a million sales during the pre-sale period was something they had never thought of, not to mention that Zhou Yi was selling a purely Chinese album in their country this time, which meant that he had carved out a niche for himself among the Chinese album audience after such a long time of debut.

This is just the pre-sale.

What if it is officially launched?

Will the sales of Zhou Yi’s pure Chinese albums continue to increase in their country?

Japan's "Asahi Shimbun": "China's Music Emperor is attacking the Japanese music market!" 》

"The Yomiuri Shimbun": "The myth of the CD immortality of China's music emperor has been proven!" The Book of Changes "Hush" is scheduled to be released in Japan! 》

South Korea--

"K-POP!''! 》(K-POP に 撃! China's 'Music Emperor' がHanjiang River えた日! (Try to see if you can pass Japanese)》

"K-POP! Zhong!" (K-POP Survival War! The counterattack of Zhou Yi, the Chinese music emperor!)

《……》

As the first singer in the history of Asian music to have pre-sales exceeding one million on the first day, he brought much greater stimulation to Japan and South Korea than to Europe and the United States.

Reports like the British Times' report: "Silent Revolution: How a Chinese album is shaking up the global music industry" and the American New York Times' report: "The King of Asian Pop: The Mystery of Zhou Yi's Millions of Pre-Sales", etc., are not as radical in wording and tone as those of the Japanese and Korean media.

"Fuck, the Dharma King is awesome!"

"You still call him the King of Dharma? Call him the Emperor Yi!"

"You call Zhou Yi Dharma King in China, but Zhou Yi ignores you. But you still call him Dharma King even though his news has gone abroad. Do you want to be sued?"

"To be honest, Zhou Yi is the only one in the entire Chinese music scene who has such fame and influence. Is there anyone in Europe and America who can have such pre-sale at this stage?"

"Of course there are, but they rarely do this in Europe and America. They all follow the model of releasing a single first and then an album, and pre-sales are usually only conducted in the United States."

"After all, he is the only Chinese singer with influence in the world."

The elites of Tianya Music section, who were also blown away by the news, witnessed for the first time the embodiment of Zhou Yi's unrivalled popularity.

Zhou Yi's phone was simply blown up -

"Thank you, of course."

"Thank you, thank you."

“Okay, okay…”

“…”

Zhou Yi, who felt like he was about to get PTSD today, breathed a sigh of relief, tugged at his tie, slumped on the sofa, stared blankly at the ceiling, "Is this marketing too big?"

"We obviously underestimated the impact of this record-breaking event."

Qian Jiang, who was also tired from receiving the call and had cramps in his hands, was happy: "The main thing is that this is much more real than the unreal achievement of your radio station with hundreds of millions of people listening to it."

What about "In the Name of the Father" that hundreds of millions of people across Asia listened to it on the radio at the same time, and they had no money to take it but had to give money to the radio station? It has no shocking effect on the industry at all and is pure castles in the air.

But the pre-sale sales are different, this is real money that comes into the account.

The difference is that Warner added a qualifier - pre-sale throughout Asia.

If we only look at China, even if we add the pre-sale volume of Zhouyi in Southeast Asia, it is impossible to reach such a shocking number. Zhouyi also has two major vote banks in Japan and South Korea in Asia, which is a pure dimensionality reduction attack on existing Chinese singers.

"Sony originally planned to advance the release date of Wang Lihong's film, but now seeing such exaggerated public opinion, it has chosen to postpone it." Qian Jiang was somewhat gloating when he thought of Sony.

After all, Chen Zeshan is now the general manager of Sony.

Speaking of the singer who has been most influenced by Zhou Yi, it is undoubtedly Wang Lihong.

He originally wanted to challenge Zhou Yi with "The Sun and the Moon in My Heart", but was directly interfered with by Sony's senior management, who forced him to withdraw the album and change its release date to next year.

The application for the release date he and his agent submitted was directly rejected by Sony's top management. The reason was very simple.

Just look at how the Yomiuri Shimbun and Asahi Shimbun reported in Japan that Zhou Yi's new album had pre-sale sales of one million in one day.

Zhou Yi's reputation was too great, which directly led to this wave of misfortunes for Wang Lihong. However, he had no choice but to accept Sony's request to postpone his release date.

"Is it postponed?"

Zhou Yi raised his eyebrows but didn't say anything.

His pre-sale model actually only looks impressive now. When the total sales volume is calculated again in a year, it is estimated that it will be more than 2 million copies, basically no more than 3 million copies, and may even be less than 2.8 million copies.

Instead of expecting the album market, it is better to expect the ringtone market to shine.

His album "Hush" contains ten highly popular songs, which can be widely sung for two to three years if they are taken turns to be popular.

The latest novel is published first on Liu9shuba!

The long tail effect is scary enough.

"Now there are reporters squatting outside the company waiting for you to come out. They are standing by you like they don't want to eat or drink, for fear that you will suddenly leave the company to go to the bathroom and they won't be able to interview you."

Qian Jiang stood up from the sofa and walked to the window and glanced down, seeing the piles of people carrying long guns and short guns. "It's useless to rush so many times."

It's impossible for me to leave, I will never leave in this lifetime. The worst that can happen is a beating. If you guys at Warner have the guts, just beat me to death. That would be awesome.

"That can't be helped."

Zhou Yi chuckled, put his phone back into his trouser pocket, picked up his down jacket and put it on while walking: "If they don't go home, I have to go home too."

However, he obviously underestimated the enthusiasm of this group of reporters. Even the bodyguards who cleared the way for him were blocked and could not move forward.

"Zhou Yi! Zhou Yi!"

"Zhou Yi, may I ask how you feel about your album pre-sales exceeding one million in one day?"

"Zhou Yi, do you agree with the statement that the music industry environment has not deteriorated too much?"

"There are rumors that you promoted Zhou Yi's Two Butterflies for Jiang Wen's favor. Is this true?"

"Zhou Yi, are you planning to divide up the album market by promoting ringtones?"

"Zhou Yi, do you think the box office success of A World Without Thieves in its first week of over 71 million is due to the popularity of your theme song?"

"Zhou Yi..."

Zhou Yi was helpless to face the numerous questions and the microphone that could never get close to him. He pressed his hands down in the air to signal for silence before he spoke: "First of all, it's almost dark, and there's no need for you to crowd in here.

“Secondly, the deterioration of the music industry cannot be changed by a single individual; it requires the joint efforts of everyone.

"Also, I am just optimistic about Two Butterflies. If any of you don't understand, my suggestion is to watch my speech at the Music Association Conference.

"In the end, the box office success of A World Without Thieves has little to do with me. It's just because everyone on the production team worked together to tell a good story, that's all."

“…”

modesty!

Definitely humble!

One week after the release of "A World Without Thieves", the box office soared at a rate that was the fastest since Feng Dapao started his career and broke his first-week record.

Since Feng Xiaogang has never produced such a strong movie in the past, many people naturally gave the credit to Zhou Yi. Mainly because during the roadshow, many Zhou Yi fans called out to Feng Xiaogang to get Zhou Yi to play in the movie.

To the point that even Feng Xiaogang himself was worried.

He knew that his film was well made, but he never thought it would achieve such a great success. Considering Zhou Yi's past popularity, it is difficult to get rid of the stereotype.

You have to know that the mainland film market in 2004 was limited even in the eyes of industry insiders. After the release of two films that grossed over 100 million yuan, "House of Flying Daggers" and "New Police Story", the market capacity should have almost reached its peak.

"The domestic film market has huge potential. You people shouldn't be so short-sighted. Don't blame the road for your failure."

Zhou Yi, who had always been modest in the film industry, sighed as if he was disappointed with his achievements: "I can even say that within 25 to 30 years, the domestic film market will be able to develop to the point where it can accommodate a movie with a box office of more than 10 billion yuan in a single market."

reporter:"……"

Too careless!

Take back what you said about being modest!

My god, within 25 years the domestic market has developed to the point where it can accommodate a movie with a box office of over 10 billion. Even the most boastful people can’t boast as much as you can!

Currently, the only movie that grosses over 200 million is "Hero", and there is no movie with a box office of 300 million. How can it gross over 10 billion in 25 years?

You brag like this and I listen to you. Anyway, you are just an amateur and it is really stupid of you.

"Zhou Yi, why are you promoting ringtones so hard? Is it because your personal contract has relevant commercial terms?" After hearing Zhou Yi's nonsense about movie box office, the reporter decisively turned back to the music aspect.

"No, in fact, I am demonstrating to everyone how big the ringtone market is."

Zhou Yi shook his head. "There is a term on the Internet called open source. In fact, I also think that my disclosure of the operation of ringback tone is a kind of alternative open source unique to the music industry. This will increase the competitive pressure on Warner, but I still did it.

"I think this is good for the development of the music industry. Only a market with sufficient competitiveness can be a good market.

"I hope that more singers like Pang Long can grow in this new soil, make money from it, and then make better music step by step to give back to fans."

The reporter went further: "Aren't you afraid that Warner and your own status will be impacted? According to media reports, Pang Long is not a singer of Warner."

“A single flower does not make spring, but a hundred flowers in full bloom make the whole garden full of spring.”

Zhou Yi turned his head to look at the reporter who asked the question, shrugged his shoulders and smiled slightly: "I look forward to the day when I will be overthrown by a newcomer before I retire."