Age of Dreams

It's very hard to be a child's mother. It's even harder to be pregnant with a child and a little baby.

However, Shen Wuyan has never had such a hard idea.

For so many years, Shen Wuyan had been dependent on her mother for life, so after she became Xiao Qi's wife, she decided to have a few more babies to make the family livelier.

Therefore, even with some pregnancy reactions, Little Lark is actively adjusting her mentality, much better than when she was pregnant.

Shen Haoer is only one year old and three months old. She can simply say a few words. She doesn’t have much feeling for her mother’s belly getting bigger. Anyway, she still wants to crawl into her mother’s arms and make her mother more. Hug.

But in order to prevent the children from inadvertently injuring the pregnant mother, more often, the Japanese aunt and Shen Lili will take her to play, and temporarily sleep with them when they go to bed at night.

Shen Wuyan was a little dissatisfied with this, feeling that the baby was snatched away—no—wrong—so every time Xiao Qi came over, she would play a little temper and let her husband coax herself.

As for the company's performance, Shen Wuyan was very satisfied.

Since Xiao Qi proposed the idea of ​​"A Star Rising" in March, Xiaoniao.com, which has rich experience in variety show production, immediately organized a brand new team and spent a full 100 million budget for stage production, In terms of program equipment, mentor invitations, player selection, etc., the audition process began in May.

In fact, the most important thing about a talent show in the singing category is the opening. Once the opening is successful, there will be strong fans to support the crowd, and the show will be smoothly promoted.

"The Good Voice of China", "China Talent Show", "I Am a Singer" and other singing talent show variety shows are because they are the first in the world. The title is novel, lively and interesting, so it became popular all over China at once.

In the final analysis, "Rising Stars" is still a singing talent show, but it upgraded the APP and the interaction of the whole people again, allowing audiences on and off the field to vote together with their mobile phones, as long as the entire huge curved LCD screen can be filled. , The LCD screen will automatically rise. So that the singing singer can enter the next round smoothly.

The most fascinating scene of this show is the moment when the LCD screen rises, just like the moment when the instructors of "The Good Voice of China" turn their chairs.

Because of sufficient funds, although "Rising of Stars" was an audition starting in May, it was not until the beginning of July that the 120 seeded players were actually selected, and then the preliminary recorded programs were given to them. The person in charge of each TV station watched, followed by the intense bidding process.

This time, Yuzhou TV Station made up its mind to use 10 million plus 20% of its advertising revenue to obtain the exclusive broadcast rights for "A Star Rising".

The rest. It is the beginning of large-scale advertising.

Compared with the coverage of Yuzhou TV Station, Xiaoniao.com’s own advertising channels are now very broad, not only on the Internet, but also on various TV stations, all have their own contacts.

Although it is impossible to create an advantage for the opponent, some ordinary publicity advertisements can still be used.

And don't think that the Internet is something so low, now the main Internet users are people between the ages of 20-40. And this group of people is the main force of consumption, and it is also the goal that all advertisers are chasing.

In fact. Since the launch of Xiaoniao.com, the same advertising costs have now risen by more than 10 times. It is no longer the time for Weibo and Kiwi Film Group to come for sponsorship. Even the world-class brands will also be on Xiaoniao. Online advertising.

Such a publicity advertisement, naturally, cannot be as beautiful as a sponsored advertisement. But in order to attract more sponsorships, advertising is the first step.

Xiaoniao.com already has a full advantage in the production of the program. The audition scenes edited by them are full of fun. Let everyone be very interested in this new type of singing category audition program.

In particular, the advertisers who watched the first round of the audition program soon signed an advertising sponsorship contract with Yuzhou TV Station, and even directly sold 200 million yuan for the title sponsorship!

You know, even the original "The Good Voice of China" is only a price of about 100 million yuan!

Of course, it is not to say that "Rising Stars" is better than "The Voice of China", but it has now entered the era of the explosion of variety shows. Variety shows are not inferior to popular TV shows in terms of advertising costs and popularity. Even more popular among young people.

In addition, "Star Rising" is another trump card program launched by Xiaoniao.com. Out of appreciation of the show itself and confidence in Xiaoniao.com, naturally a beverage company has thrown out a naming fee of 100 million.

It does not mean that only "Rising Stars" has benefited from the booming market. In fact, the five most popular variety shows in China-"The Voice of China", "China Talent Show", "If You Are the One", "I "It's a Singer" and "Run, Brother", the naming fee has exceeded the sky-high price of 300 million, which is no less inferior to foreign large-scale programs!

There is another thing. Because Xiaoniao.com is the king of variety shows, when consulting the industry to find four mentors, many industry leaders came up and wanted to join the show.

There are basically no waves in the current music market. If a newcomer wants to come up with an album, he is definitely seeking his own way.

A superstar like Jay Chou, who is so popular among young people, the album can sell 500,000 copies, which is already considered a super best seller!

More than twenty years ago, Xu Guanjie, the first generation of Cantonese singers, could buy more than 200,000 copies in Hong Kong alone. With the addition of Nanyang and so on, five to six hundred thousand copies were easy—the money in the 1980s was comparable to that of today. Your money is worth more.

Even more than ten years ago, when the four kings were the hottest, I dare not say that everyone could chase the 4 million sales record of Zhang Xueyou's "Kissing Goodbye", but a well-known singer would have one or two million. Records are sold casually.

In the past, everyone felt that pirated editions were the worst enemy of music.

But from the current point of view, people with this idea are really picturesque. Compared with the rapid spread and free spread in the Internet age, piracy is simply a trivial matter!

It is precisely because of the advent of the Internet age that records have entered an unprecedented winter. It is not only Chinese singers who cannot sell records, but also Europe and the United States where copyright protection is very strict.

In the past, Michael Jackson's "Thriller" could sell 100 million copies of jaw-dropping sales. The Canadian female singer could sell more than 30 million copies of a record, while other famous singers sold less than 10 million copies. Can't be regarded as a top singer!

But now, those who can sell more than 3 million copies are already top-notch singers. After Michael Jackson switched to a big machine company, his new album sold last year only sold more than 17 million copies. This is also deeply loved by the singers. Envy, and considered by industry insiders to complete an incredible victory of sales!

The topic is far off.

When singers can't make money by making records, what do they have to rely on to make money and maintain their reputation?

One way is to hold a concert.

Records can have pirated versions, but how can there be pirated versions at concerts?

Therefore, many singers are enthusiastic about holding concerts everywhere in the mainland. Zhang Xueyou is one of the models. There are also younger and more physically vigorous Jay Chou and Chen Yixun. There are always 10 or 20 concerts in a year. This will not only be able to Make a lot of money and still maintain your position in the hearts of fans.

Seeing that they are so popular, including superstars such as Hua Zai, Zou Huajian, and Principal Tan, they all come to give concerts every one or two years, and they can earn millions at any rate.

But think about it, this is actually very sad.

Looking at the singers we used to love, they still drag their aging bodies at the age of 40 or 50, singing and dancing on the stage, and we can feel some of the helplessness in their hearts.

But there is no way. Young people who are used to the free era cannot spend money on records, so these singers basically have nothing to eat otherwise.

Of course, in addition to concerts, there is actually a relatively easier job, which can increase fame and make money.

The answer is to participate in variety shows like "The Good Voice of China" and "I Am a Singer". Not only can you get generous appearance fees, but also have a great degree of exposure, maintain your status as a first-line superstar, and then you can There is better income in advertising endorsements.

Conversely, after the first-rate singers join, the promotion of these variety shows is also very important.

"I'm a Singer" is actually a bit worse than the other super-class variety shows~www.wuxiaspot.com~ But the stars who can't hold others to appear are scary. All generations of singers and talented singers have joined. It seems to be a nostalgic feast for people in the 80s and 90s, so it can sell 300 million naming fees.

Therefore, a good singer and a good show complement each other. Only when the two are integrated can a good show that is popular with people can be produced.

But relatively speaking, singers have greater demand for good shows. After all, there are only a few shows, but there are hundreds of singers!

Therefore, many famous singers, after hearing about Xiaoniao.com’s new music talent show, have no less than dozens of self-recommendations, and even those who don’t need money, in order to renew in this increasingly severe market. Rejuvenate the second spring of your career.

In the end, Xiaoniao.com actually signed four top-notch singers at a relatively low price.

When Shen Wuyan heard the news, he sighed slightly. Is the golden age of singing really gone forever?

(Please subscribe more, brothers!) (To be renewed.)

The twentieth and eighth chapters are sigh: