Reborn in 08, a heretical cultivator starting a business

Chapter 98: Stockpiling 8000 Million Yuan Worth of Goods, A Grand Strategic Plan!

U-Tuan.com users are a perfect match for Vipshop!
Next, negotiate with suppliers, sign brand agency agreements, find good sources of goods, and then go directly online on YouTuan.com.

We can open a section on YouTuan.com called "Brand Special Sales"!
It's easy to imagine that once YouTuan.com launches "Brand Special Sales," offering group discounts on big-name clothing and shoes at even lower prices, guaranteed authenticity, and diamond cashback, users simply won't be able to resist the temptation!

Taobao and JD.com can't stop me from shopping on YouTuan.com!

At that time, YouTuan.com's business expanded again, becoming three modules.

YouTuan Group Buying focuses on group buying, starting with campus group buying and then expanding to community group buying in second- and third-tier cities.

U-Tuan International is a cross-border vertical e-commerce platform, mainly selling imported brands of 3C electronics, baby products, cosmetics, and apparel.

The platform operates on a brand flash sale model, similar to Vipshop, focusing on discounts from major brands, primarily domestic brands of clothing, 3C products, and cosmetics. It has the potential to evolve into a comprehensive e-commerce platform in the future.

Forget about domestic baby and maternity products; a wise person avoids dangerous situations.

"There's also YouTuan group buying. In half a month, as universities gradually reopen, YouTuan Campus will be relaunched, offering everything you could want. Students can earn diamond rebates on their purchases, which is also a positive incentive!"

Everyone suddenly realized that Wang Junshan had planned ahead for the limited product range and restrictions on user spending.

Several senior executives at Keyoutuan International, however, felt somewhat ashamed.

They couldn't have thought of things that Wang Junshan and Tang Jinghe could think of!

That's a bit unreasonable!
Subsequently, the head of YouTuan International's marketing department reported on YouTuan International's revenue for the previous day.

On August 8th, U-Tuan International's daily revenue returned to its peak, reaching 22 million!
The previously sluggish iPhone 3G has become a hot seller again, with 1800 units sold in a single day, generating revenue of 1350 million and a profit of 540 million.

Although it still accounts for the majority, its proportion has decreased from 80% to 60%.

Meanwhile, the revenue share of other products increased from 20% to 40%!

The growth rate of milk powder is particularly noticeable.

For families with babies who are often bored, playing "WeChat Farm" is the perfect game.

I would feel guilty if I bought a 96 yuan annual membership and then spent a few hundred more points.

But seeing the incredibly low prices on YouTuan International, stocking up on Wyeth, Mead Johnson, and other brands for two months and getting hundreds of diamonds in cashback, makes me feel no guilt at all.

一个婴儿一个月需要5-6桶，其他平台要1100-1350，而优团国际只要1000-1200元。

Stocking up for one or two months' worth at once, spending a thousand or two, is a basic practice.

As a result, sales of maternal and infant products at YouTuan International exploded.

In just one day, more than 3000 orders were sold, with sales exceeding 400 million yuan, accounting for 20% of the day's revenue!

Sales of other beauty and 3C products also increased significantly.

The grey market for iPhone 3G is a gray market activity; no matter how high the revenue, it will be viewed negatively by investors.

As the revenue share of iPhone 3G continues to decline while the revenue share of other product categories continues to increase, the value of YouTuan International will continue to rise.

The valuation of U-Tuan Technology by investors will continue to rise.

This is a very good development trend!

"The mother and baby product category has opened up sales channels. The 1000 million units of goods we stocked up on are not enough to meet demand!"

Wang Junshan looked at the purchasing manager: "Quickly transfer funds to Wyeth, Mead Johnson, Abbott, Dumex, and Nestle, and place orders!"

"Okay, boss, how much do you want to buy?"

How much money do we have in our accounts?

The finance manager replied, "The profit is around 1.2 million. We allocated 1000 million to the YouTuan group buying business unit, leaving 1.1 million in usable funds."

"Okay, take out 5000 million to buy goods. No, 8000 million, go buy goods!"

"Of the five major brands, the three best-selling brands each have sales of 2000 million, and the remaining one has sales of 1000 million!"

"Ah? This..."

Everyone was shocked.

The purchasing manager couldn't help but speak up:
"Boss, the purchase price of 8000 million means a sales revenue of around 1.6 million!"

"Although we sold 400 million yuan worth of maternal and infant products today, it doesn't mean that we can have such a hot sales record every day."

"The repurchase cycle for milk powder is long, about once every one or two months."

"Based on this calculation, our monthly sales will probably be around 4000 million at most. It would take four months to sell 1.6 million worth of goods, which could easily lead to a serious inventory backlog..."

"Four months?" Wang Junshan waved his hand:

"Don't worry, we might sell out in less than a month."

If you order now, the goods won't arrive by sea until the end of the month. Once this scandal breaks, the mainland market could sell 20 billion yuan worth of goods next month!

30 billion in October!
40 billion in November!
50 billion in December!
Soaring!
The 1.6 million yuan worth of goods that Wang Junshan stockpiled is just a drop in the ocean compared to the billions of yuan in demand...

They're not worried about selling at all!
"Order 8000 million worth of goods first, and then order the bigger batch at the end of the month!"

Wang Junshan had a plan.

The frantic hoarding wasn't to make a quick buck, but to drive down prices!

Once the truth comes out, other platforms and merchants will inevitably take the opportunity to raise prices significantly.

A barrel costs 200-280 yuan now, but it will rise to 300-380 yuan later!

But Wang Junshan is different; its price will only rise to 250-330 yuan as the manufacturer's ex-factory price increases.

At this price point, a certain level of profit can be guaranteed, and good sales volume can be maintained.

We will never be like other platforms and merchants, directly raising prices by 100 and profiting from people's suffering!

Making money is a business, but you can't profit from human suffering!
There are things we should do, and things we shouldn't do!

This is Wang Junshan's bottom line.

Moreover, while a crazy price hike may feel good in the short term, it will eventually backfire due to public opinion.

For example, LeEco took the lead in suing Kuaibo, and was subsequently attacked by users.

When LeEco was on the verge of bankruptcy, netizens not only did not support it, but applauded it.

Similarly, if U-Tuan Technology were to sell at a higher price, it might be making even more money right now.

Years later, when the boomerang comes back, YouTuan Technology may be subjected to cyberbullying and suffer heavy losses.

After all, other platforms can push the link to third-party merchants and claim it's the third-party merchant's action, but YouTuan.com is operated by YouTuan Technology itself.

On the contrary, Wang Junshan will not raise prices wildly, but will maintain reasonable prices when other merchants and platforms are taking advantage of the situation to raise prices and profit from the chaos!

If Wang Junshan sells so much stock for 250-330 yuan, the whole market will be in chaos.

The price on other platforms and from other merchants, whether it rises to 350 or 380, must be reduced to 250-330!

The price has to come down in the same way it went up, otherwise you can forget about selling.

Some things are more important than money.

Entrepreneurs should not only make money, but also be decent human beings!

Wang Junshan had already reminded people of the things that needed to be reminded in June through various means.

The rest is beyond our control.

All we can do is try to control prices in reverse, so that the public is less likely to be taken advantage of.

Moreover, by forgoing short-term profiteering from tragedy, YouTuan Technology has gained user support, achieved higher sales volume and more orders with lower profit margins, and is fully capable of earning even more!

Wang Junshan wouldn't stray from the right path for petty gains.

Looking at yesterday's profit report, Wang Junshan smiled.

Yesterday, 1800 iPhone 3G units generated a profit of 540 million yuan, while other products from YouTuan International generated a profit of 410 million yuan.

YouTuan's group buying profit is 15 yuan.

WeChat Farm generated 280 million yuan in revenue.

All in all, yesterday's single-day profit exceeded 1200 million, setting a new record!

However, what Wang Junshan cares about more is the number of WeChat users, which has increased from 320 million to 345 million!
Thanks to "WeChat Farm", WeChat has achieved user growth, adding 25 new users!

These users were not originally registered with WeChat and had not made any purchases through YouTuan International.

But he was invited by friends and family to play "WeChat Farm", became a new WeChat user, even bought a yearly membership, and started making purchases on YouTuan International.

Although 250,000 users is not a large number, the quality is very high.

These days, computers are expensive, and broadband is expensive too.

A 2M broadband connection costs 100-150 yuan per month, and over 1,000 yuan per year.

Nowadays, families with computers and internet access at home generally have good incomes and are high-quality users!

As expected, in the following days, the number of users of "WeChat Farm" and WeChat continued to rise!
The next day, the number of WeChat users exceeded 371 million, and the number of users of "WeChat Farm" exceeded 188 million.

On the third day, the number of WeChat users exceeded 399 million, and the number of users of "WeChat Farm" exceeded 317 million.

(End of this chapter)