Reborn in 08, a heretical cultivator starting a business

Chapter 97 is all about vertical e-commerce, so Vipshop doesn't need to continue!

The number of users of "WeChat Farm" surged again the next day.

Especially in the morning, many people get up very early just to steal vegetables.

From 5 a.m. to 7 a.m., a time when people should be sleeping, is actually the peak time for users to be online.

More than 20 people have chosen to set alarms to steal vegetables early in the morning!
People who get up after 7 a.m. feel like the sky has fallen.

After a night, all the crops finally ripened, but a lot of them had been stolen!
"Beast!"

"Shameless!"

"shameless!"

"***!"

Many people start cursing and swearing early in the morning, full of anger.

Some people choose to cut their losses immediately, taking all the remaining vegetables and then stealing from others.

Because of WeChat Farm, what was once an ordinary morning has become lively, filled with grumbling, shouting, and bustling activity...

Yu Shihui stayed up late last night and got up late this morning, thinking she was going to suffer heavy losses from being robbed again.

But upon closer inspection, I immediately burst out laughing:

"You stole from me, and now look what happened! You got bitten by my Tibetan Mastiff!"

Yu Shihui did a quick calculation: although four people successfully stole her vegetables, six others were bitten by the Tibetan Mastiff, resulting in a pile of gold coins.

All things considered, we not only didn't lose money, but actually made a profit!
"This membership was worth it, and this Tibetan Mastiff was a great buy! A 60% anti-theft rate is much better than the 30%-50% of a VIP German Shepherd!"

"It was worth spending 400 points to buy the Tibetan Mastiff!"

She then collected all the ripe fruits and checked in to receive her VIP reward for the new day.

One bag of fast-acting fertilizer, one day's worth of dog food, and rare seeds of rainbow roses!
The black tulips I planted yesterday are in full bloom and will be ripe in 55 minutes. Yu Shihui gave me a bag of ordinary fertilizer, and I harvested a whole season's worth. My experience and wealth skyrocketed instantly.

They then applied the rapid-release fertilizer to the rainbow roses.

Yu Shihui's eyes sparkled as she watched the seven-colored roses grow so quickly.

Other friends who came to visit were filled with envy and jealousy.

While we're still planting radishes and pasture grass, you're planting black tulips and rainbow roses!
We haven't even reached level 2 yet, and you're almost level 3?

Is this a game?
There are also VIP decorations, making the farm breathtakingly beautiful.

The more I look at it, the more jealous and envious I become!
Driven by envy, jealousy, and resentment, even users who initially didn't want to spend money couldn't resist subscribing to a VIP annual membership...

The competitive spirit takes hold.

Driven by a competitive spirit.

Nobody wants to be at the bottom.

In particular, WeChat Farm has a friend ranking system where those with higher levels are ranked at the top.

In this competitive environment, some users who hadn't originally planned to become members ended up becoming members, and even annual members!

After all, the annual membership offers a limited-time 20% discount, costing only 96, but you can enjoy a prop gift pack worth more than 1400 yuan.

Dog food, rare seeds, and fast-acting fertilizer are provided daily.

Growth experience increased by 30%, and level-up rewards doubled!
It's an all-around upgrade compared to regular VIP.

During the design process, Wang Junshan deliberately enhanced the privileges of annual VIP members and even offered a 20% discount, all to entice players to directly subscribe to the annual fee!
After all, once the annual membership is signed up, the user base is essentially locked in!

For the next year, I will log in every day to receive daily gift packs and play every day.

Even if competitors copy and launch XX Farm, users have already paid for annual memberships on WeChat Farm, spent so much money and time, and reached such high levels. The sunk costs are very high, so naturally they won't easily switch platforms!

It's safe to say they're completely tied up!
Of course, Wang Junshan also has other methods to deal with plagiarism.

For example, harvesting crops can become a reality! You can select some seeds that are easy to store and transport.

Once players reach a certain level, the vegetables and fruits they grow will have the opportunity to be exchanged for real vegetables and fruits in the real world at a certain ratio!

This sense of accomplishment is something that other platforms would find hard to replicate.

Moreover, this is something that Wang Junshan can easily do.

Subsequently, YouTuan Group continued to expand, covering all provinces.

The launch of community group buying in economically developed second- and third-tier cities allows for direct delivery to community pick-up points at minimal cost. This is much cheaper and more effective than competitors spending heavily on promotion, and it also serves as a form of promotion for YouTuan community group buying!
Delivering groceries once can bring in a new high-value customer, who will then continue to use the community group buying service for groceries and fruits!
For cities that haven't launched community group buying, you can choose products that are easy to store and transport, and have them delivered by express courier. The nearest YouTuan central warehouse will then ship the goods!

For YouTuan Technology, it costs little and can increase new users!

However, it's much harder for competitors like Renren.com to copy them!
Wang Junshan can do these things, but his competitors can't.

They can't exactly invest tens of millions in group buying, can they?

This is unrealistic!

Meanwhile, U-Tuan Technology held a high-level meeting to review the results of the first day!

The head of WeChat's operations department spoke first:
"The first day of WeChat Farm was very successful, with more than 80 users and more than 5 members, half of whom are annual members, and total member revenue exceeding 280 million."

"However, the actual spending on in-game currency wasn't much, totaling around 2 yuan!"

"A 6% paid user rate on the first day is acceptable, and it's normal for the user to spend less in-game currency." Wang Junshan was not surprised.

Using points is too expensive; it's much more cost-effective to just become a member.

Monthly memberships are not as good as annual memberships.

Everyone can do the math.

"Boss, your strategy of linking YouTuan.com consumption with WeChat Farm through cashback diamonds is truly a stroke of genius."

Tang Jinghe praised it highly: "Although it seems that the cashback diamonds caused 'WeChat Farm' to lose more than 200,000 points, YouTuan.com gained more than 10 million in revenue and several million in profit, so it clearly earned more!"

"Many people will choose to buy from YouTuan.com, even if it's just for the diamond rebates, as long as we have the products, they will abandon other platforms and choose to buy from us!"

Wang Junshan nodded: "That's right, this is an open strategy, and it's also a real benefit, but consumers will fall for it."

“But we only have 3C products, baby products, and beauty products. We don’t have other categories, so consumers can’t buy them even if they want to.”

Tang Jinghe changed the subject.

Wang Junshan greatly admired Tang Jinghe's business acumen.

"Mr. Tang is absolutely right, and that's the main point of today's meeting!"

"YouTuan International needs to appropriately increase new categories, such as brand clothing discounts and shoe discounts."

"Make arrangements to investigate this area. With the promotion of 'WeChat Farm,' the number of WeChat users has exploded, as has the number of YouTuan International users. Branded clothing, shoes, bags, etc., can all be promoted, focusing on brand discount sales!"

Shen Huaijin's eyes lit up: "This track is excellent, and it perfectly matches the user group of our WeChat Farm and the user group of YouTuan International."

Women who buy imported beauty and baby products, and men who buy imported 3C digital products, all need discounts on branded clothing, shoes, and bags!

Shen Huaijin grasped the key point instantly and admired Wang Junshan even more!

A single sentence can reveal a promising career path!

Shen Huaijin naturally didn't know that the king of this track was Vipshop!

At its peak, the transaction volume exceeded 130 billion yuan, and the revenue exceeded 80 billion yuan!

However, Vipshop will not launch until the end of the year.

It seems that it hasn't been established yet, so there's no need to establish it.

They're all vertical e-commerce platforms; there are no outsiders involved. YouTuan.com does it for them!
(End of this chapter)