Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 59 Witnessing Firsthand How It's Operated
First of all, why do I say it's not simple? Because this kind of song is not common in the Chinese music scene, and is even rare.

Many big names in China may not actually play Soul music. They may know about it and understand it to some extent, but that's only limited to their professional knowledge and doesn't necessarily mean they are very familiar with it.

Not to mention artists like Cai Zhiyin, who, as an idol singer, should actually focus more on singing and dancing, developing in the direction of "handsome". In addition, the professional skills of idol singers in China vary greatly, and those with good singing skills are very rare.

People who can describe the information of a song from a sheet music, and even recreate the general melody and its proper form in their minds, and then play or sing it, are generally known in the industry as: "Sheet Music Masters"!

How could Cai Zhiyin actually reach the level of a general?
This is truly hard to believe.

Moreover, his ability to accurately describe the style and discern the fusion of jazz elements in the song proves that he must listen to this type of music quite often.

This was quite unexpected, and it was quite different from the Cai Zhiyin he knew.

In fact, Xia Shen's previous understanding of Cai Zhiyin came entirely from the parodies made by content creators on the pink TV screen, and his self-introduction of the classic recitation of the classic poem.
"So you're confident?" Xia Shen asked.

This song is actually very complex. He only decided to produce this song after watching Cai Zhiyin's audition.

First of all, soul music is different from mainstream pop music. Its rhythm pattern is rarely seen in China, with a 6/8 time signature in the intro and a three-beat time signature after the verse begins.

The singing technique is also extremely difficult, requiring the use of a large number of weak mixed voice positions, and also involving the techniques of 'glottic plosives' and the unique 'throat vibration' technique of black singing.

This technique is different from ordinary vibrato. Finding the correct vocal placement is not easy, let alone maintaining it. It involves vibrating up gradually from weak to strong. If there is even the slightest instability in the process, it will sound very unpleasant and make people feel uncomfortable.

Moreover, the highest note in this song reaches G#5.

The pitch alone can serve as a threshold to eliminate a large number of singers whose singing skills are inadequate.

The song's vocal range spans nearly three octaves, from B2 to G#5.

Cai Zhiyin pondered for a moment before slowly nodding, "I still have some confidence."

“Okay, this is the one.” Xia Shen immediately made the decision.

Ultimately, the song was submitted and received unanimous approval from the leadership of July Records, thus passing the selection process.

The next step was for the company's upper management to work with Cai Zhiyin's team to develop a marketing plan for the song.

In this process, Xia Shen only needs to assist Cai Zhiyin in recording the song.

Anyway, he didn't have much to do during this time. While waiting for the album's overseas release results and the Golden Melody Awards selection, it would be good to take on some work for himself.

For the next few days, Xia Shen went to July Records every day.

His interactions with Cai Zhiyin deepened, and surprisingly, it actually changed his opinion of this kingpin of the internet's most hated parody video community.

In fact, it is not difficult to find out through contact that Cai Zhiyin is actually among the top in terms of professional ability. His professionalism is no less than that of some professional singers, and his ability is even outstanding.

Moreover, he comes into contact with some rather obscure things; if you ask him about some very niche knowledge, he can explain it.

Xia Shen originally thought that the other party would find it difficult to adapt to singing this kind of black music, where the downbeats are different from those of regular songs, falling on the second to fourth beats.

But that's not the case in reality; the other party adapted very quickly.

Moreover, this person is actually quite open-minded. He doesn't care at all about netizens making fun of his memes, and sometimes he even takes the initiative to make memes with Xia Shen.

It's... hellish, you know? He's here saying he has abnormal vaginal discharge, and you blurt out "Brother Chicken" out of the blue, and he responds with a "Hey," it's really abstract.

After some in-depth conversations, he learned that he had never really paid attention to it, since he was only two years away from being born in the 00s and his mindset was actually quite similar.

He also plays games that young people like to play, watches Bilibili, and scrolls through abstract videos.

Do you really think Chicken Bro doesn't use Bilibili?

So why did the lawyer's letter incident occur?

"The company's operational direction is just packaging. If the public opinion and direction are to go astray, the company will definitely stop it. In reality, artists like us all have a persona, and there may even be a persona collection. You have to do everything according to this persona collection. We don't have our own freedom."

Cai Zhiyin said.

"Wouldn't that kind of life be very depressing?" Xia Shen asked.

"Making money is business, it's not shameful," Cai Zhiyin replied calmly.

"That's true." Xia Shen nodded.

So everyone actually has the same worries.

Or perhaps, most people in the world have similar worries.

Soon, the days passed by, and finally, after nearly half a month, the song was completed.

Xia Shen's speed once again shocked the entire July record industry.

From that moment on, the operational plan began to take shape.

Xia Shen was also an observer, and he witnessed firsthand how the entire public opinion shifted dramatically in an instant with the massive investment of resources.

Before this, Cai Zhiyin's reputation was completely ruined, especially his original fans, most of whom left him and expressed their disappointment.

The company's original tactic of shifting blame to case A to refute rumors, which was uncovered by some netizens, also backfired spectacularly.

Now, only a few fans of meme videos and haters are keeping him popular. Other endorsements have been terminated, and shows have been canceled.

Take a wildly popular variety show as an example; all of Cai Zhiyin's scenes were cut out, not a single one remained.

Such an environment is no different from stepping into mud; for an ordinary person, it means being destined to never be able to turn their life around.

Then, under these circumstances, Xia Shen witnessed the moment the song was released, and it immediately occupied three trending topics on Weibo, dominating the top three spots.

The initial launch platform was not domestic, but the international platform Spotify.

Then it's sourced from Spotify and distributed to domestic platforms.

It was also labeled as belonging to a foreign record company.

But Xia Shen, who was in the know, actually knew that July Records had shares in this company.

In an instant, the trending topics on Bilibili and Douyin/Kuaishou were all refreshed, announcing the release of Cai Zhiyin's new song.

Before the new song had even had a chance to cool down, a large number of well-known music critics immediately released videos to provide their analyses.

Public opinion has suddenly changed!
A single marketing campaign can cost over ten million yuan.

In Zhou Yumeng's personal studio.

“6500 million,” Zhou Yumeng said.

"Hiss—" Xia Shen gasped and started reading the comments under the trending topic.

Holy crap!! That's awesome!!!

"Who is this?? Is this really my Chicken Bro??"

"What has my brother Chicken gone through in the past two years? How did he change so much?"

(End of this chapter)