Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 58 A Paragon of Black and Red, Deciding the Path (2)

"Let's help each other succeed," Xia Shen said.

Indeed, it's unrealistic to expect such a meme to endure and remain popular without a company or big backer promoting it.

What many ordinary people may not know is that what they are doing is exactly what some people are happy to see.

Of course, this is partly because the meme is indeed a classic and the meme itself is quite interesting.

Because no matter what happens later, the initial stage is certain! Inevitable! And the only thing that can't be stopped is public opinion! July Records must have realized that they had no choice but to take this path.

"So later on, the company stopped resisting and even allowed Cai Zhiyin to start making memes and even accept those haters."

The results were actually very good, proving that the choice was correct.

The vice president looked at Xia Shen and said, "So this is what I want to tell you: black and red are still red. In this era, to put it bluntly, as long as you have traffic, you are the king of the world. As for whether the traffic is good or bad, it doesn't matter. You don't need to care, as long as it's not bloody traffic."

You are in the same boat, Teacher Xia Shen. Perhaps you are wondering why the company chose you instead of those top producers.

My answer is that even if they take the lead, it might not necessarily be better for them than for you. You've grown up in this era, you're adapted to it, and frankly, the environment is much harsher than before.

Perhaps seeing Xia Shen's hesitation, the vice president finally dropped a bombshell.

"Regarding the pricing, we'll follow the contract. You have the right to share in the profits and the copyright to the song, and we'll also pay you copyright fees; it's all written in the contract," the vice president said, looking at Xia Shen. "But in addition, I can agree to one condition on behalf of the company."

"Haven't you always wanted to focus on high-quality products? The company can give you that opportunity. We'll keep an eye out for you and contact you as soon as an opportunity arises."

Xia Shen was stunned when he heard this condition.

To be honest, that's what he's thinking about right now, and he doesn't always want to create similar content.

However, the current state of the music industry is what it is.

The new album was an attempt to transform into a high-quality product, but it ultimately failed. Now, they can only set their sights on overseas markets and go global.

It's still unknown what the final outcome will be, or whether they will be able to win this year's Golden Melody Awards.

At present, it's hard to say anything. The overseas market is slightly different from the domestic market, and there won't be any significant fluctuations in the data in a short period of time. After all, he's a complete newcomer in the overseas market and needs time to develop.

However, judging from the current situation, it is clear that the visual effects culture approach is not a viable path for him to achieve his goal of producing high-quality products.

Although the company is good and he has developed a sense of belonging to it, the company itself still lacks experience in the premium market.

If we're talking about producing high-quality records, we have to say that established record companies like July Records are still the best. They have resources, capital, and market presence.

If July Records helps him complete his boutique strategy, then the chances are extremely high.

"You can rest assured that your original company won't consider it a breach of contract, and they won't ask you to switch jobs and sign an agency contract with us," the vice president said. "Moreover, I don't recommend that you really give up on the lower-tier market. In fact, you can pursue both simultaneously. Sometimes, if you put yourself in someone else's shoes, focusing on high-quality products doesn't prevent you from pursuing the mass market. Just look at Cai Zhiyin."

Upon hearing this, Xia Shen turned his gaze to Cai Zhiyin, who remained silent to the side.

Cai Zhiyin watched as the two men decided his future and his life.

In the end, Xia Shen nodded: "I can give it a try."

There's no way around it, the resources from July Records are just too tempting.

As for the vice president's suggestion that he shouldn't give up on the lower-tier market,

In fact, this was also his idea; he never intended to give up.

He just wanted to do some small favors occasionally.

He was clear about this point.

Now that the matter was settled, Xia Shen immediately began preparations without stopping.

The first step was to contact Cai Zhiyin to learn about his personal style and other information.

For example, commonly used singing techniques, level of singing skills, suitable career paths, etc.

All of these require prior research.

Xia Shen was also very cautious, because this was the first time he had received such a job: writing songs and managing the career of an artist whose career had collapsed.

To his surprise, he had originally thought that Cai Zhiyin's singing skills would fit his stereotype of popular singers and idols.

That means his singing skills are extremely poor, he might even be able to crack his voice during harmonies, and then he sings in a completely off-key, water buffalo-like voice. He had never met Cai Zhiyin before, and his impression of him was only from that summer of 18, that pair of unusually white overalls, that unruly basketball, and that half-baked rap.

I haven't really looked into it.

Anyway, he's very enthusiastic about using memes.

Therefore, he also assumed from the outset that Cai Zhiyin's singing skills were just so-so.

Of course, you should never underestimate these popular idols. Although their professional skills may be lacking, in today's environment, they can still get someone's fiancée to wear a wedding dress to their concert and willingly listen to the mooing of a buffalo.

Then, a heartbroken young man stood there, tears streaming down his face, shouting, "Damn it, there's a cow!"

But it wasn't until he heard Cai Zhiyin's audition that he realized what was going on.

He never expected it; it far exceeded his expectations.

"You sing so well?!" Xia Shen was somewhat dumbfounded. "And your accent too."

Not only is it not bad, but its singing skills are excellent, and it is a very rare and powerful singing style in China.

This is completely different from Cai Zhiyin's image as a weak and frail young man; it feels like this isn't the kind of voice that could come from that face.

Moreover, the other person was singing a very classic English song, and their spoken English was impeccable.

“I went to high school in America,” Cai Zhiyin said somewhat embarrassedly.

"."

Xia Shen was silent for a moment: "So you really are on Amei's school team?"

"Yes, it's true, even though it was just looking at the water dispenser." Cai Zhiyin nodded.

Xia Shen: "."

Incredible, incredible.

However, if you have good singing skills, then things will be much easier, and you can pursue many different paths.

Otherwise, if your singing skills aren't good enough, it will be very difficult to break through.

In this situation, Xia Shen believes that the other party needs a top-quality work that can truly surpass all previous works and even break stereotypes to open up the market.

From idol to someone who lets their work and pure professional skills speak for themselves.

If you don't have the singing skills, don't even think about singing this kind of song.

Xia Shen suddenly looked up: "Then let's go for an international approach. Can you accept songs that are entirely in English?"

Since the domestic market reputation is not good, it is better to go overseas and then sell domestically after exporting.

“Yes!” Cai Zhiyin nodded frantically.

He's now at the point where he doesn't have any demands.

It would be good enough if they even had a chance to make a comeback.

Xia Shen did not comment on the other party's state.

At most, they would just silently complain in their hearts.

You said you'd eat fried noodles, so be it. I've told you so many times, you can't put MSG in fried noodles.

With the route determined, Xia Shen began to get busy.

Soon, two days later, he returned to July Records, took out a sheet of music, and handed it to Cai Zhiyin.

Cai Zhiyin took a look and was somewhat surprised: "Deadman? It's actually soul mixed with jazz?"

Xia Shen was also surprised: "Whoa!"

It's quite remarkable that the other party could identify the style of a piece of music just by looking at the sheet music.

(End of this chapter)