From knock-off old-man's electric vehicles to industrial giant

Chapter 69 is about contrast… she used contrast!!

the next day.

Xu Dong arrived at the car viewing location based on the information in the group chat.

The Xingchen Automotive brand direct-sale experience store is located in a traditional auto park in the city.

Frankly speaking, many people on the internet are not optimistic about new energy vehicles.

Battery lifespan issues, lack of charging stations on long trips, and even battery pack fires...

Despite strong government support, the density of charging stations is still far from achieving full coverage.

but.

Xu Dong had no concerns about looking at the car.

Like the old man's car he used to drive, he also thought it was garbage.

Lead-acid batteries have short battery life, poor driving experience, and no air conditioning...

The price is not cheap.

but.

When an old man like Xingchen laughed, he changed his mind.

Only a little over 20,000!

What more could you want?

You can't buy it and suffer a loss, you can't buy it and you can't be fooled.

If you drive it for just two years, the savings on fuel costs will cover the cost!
The key point is that the quality of the vehicles is very good, which overturned his previous one-sided view of electric vehicles for the elderly.

"Let's go take a look first, there's no rush to buy."

"Forty or fifty thousand is not a small amount. At this price point, you can buy other major domestic cars with a little more money..."

As a young person, Xu Dong has a positive impression of this emerging brand.

but.

That's about it. When it comes to vehicles that are actually registered, the industrial standards are completely different.

The reason why the previous elderly people's electric vehicles were so popular was that, compared with other elderly people's electric vehicles on the market, Xingchen was far ahead in terms of appearance and other aspects.

How much of an advantage can it maintain now that it's entering the traditional automotive industry?
Xu Dong was thinking this, but as soon as he stepped into the exhibition hall, he stopped abruptly.

There were a lot of people inside.

Under the spotlight, rows of exquisitely designed Starry MINIs were displayed at an angle in the showroom. The smooth paint shimmered with a lustrous sheen under the light, and the overall design was very streamlined.

The compact tires and rims feature a cross-shaped design, with even the rims having an inner chamfered curve.

Looking at the front, he saw a pair of headlights he had never seen before, very unique, like a pair of half-open eyelids, plus the closed front fascia with a smooth transition curve... very cool!
It was completely different from any other domestically produced entry-level car he had ever seen before.

……

"Holy crap... how can this car be made so beautifully??"

Xu Dong was dumbfounded!

He had seen the pictures posted in the group before he came.

However, pictures are only two-dimensional; it is difficult to reproduce the texture of a real car and its actual proportions.

Now that he's in the store, the overall impact is completely different.

Just seeing its appearance gave him a feeling of being captured.

He had never seen such a level of refinement in other low-priced domestically produced cars.

"Sir, are you here to look at cars?"

"Ah...yes, I'm a long-time owner of the Star 02. I heard you have a special opening event for loyal customers..."

"Yes, sir. Here, please show me the proof of purchase... Please keep the shopping card. Would you like hot coffee or milk tea?"

The showroom was crowded, but there were even more salespeople.

A salesperson came over to greet me warmly.

"Milk tea shop... Could you tell me about the car?"

"Of course, this is the first new energy vehicle designed by Xingchen Automotive. The body uses excellent automotive stamping and welding technology. The core three-electric system uses a top-notch lithium iron phosphate battery pack and is equipped with 400V high-voltage fast charging function, self-developed V2 motor, etc... You can see here on the side that the nameplate has the vehicle's data markings, all of which have passed the inspection of the Ministry of Industry and Information Technology of China."

Our Star MINI has a total vehicle weight of 875kg. To achieve a range of 120km, other new energy vehicles in the same class often need to weigh over 900kg. For example, the Chery EQ has a total vehicle weight of 1000kg, and small gasoline cars like the BYD F0 also weigh over 1000kg.

The reason is that our battery pack has a higher energy density and a smaller volume, which results in a lighter weight.

……

Moreover, our self-developed V2 motor has a power output of over 30kW, enabling a top speed of 110km/h, while entry-level new energy vehicles in the same class often have motor power of only around 20kW and a top speed of only 100km/h.

Although the vehicle body is lighter than its competitors, we have greatly increased driving stability at high speeds through superior chassis and body aerodynamic design.

We've reinforced the A-pillar and its anti-collision beams. As you can see in the showroom pictures, most competitors' A-pillars don't use high-strength steel, but our Star MINI's A-pillar incorporates a full 8% boron steel, making its hardness 23% higher than comparable models…

It also features DC fast charging and an AC slow charging port, allowing you to easily recharge at any charging station and fully charge your device in just one hour.

This feature is only available on new energy vehicles priced above 70,000 or 80,000 yuan; we made a huge decision about it internally.

……

It's a rather long and detailed explanation that covers many aspects.

Logically speaking.

This kind of specialized automotive knowledge, along with so much data, would be overwhelming for most people.

But now, of all times.

It surprisingly gives people a sense of simplicity and clarity.

This is amazing.

Xu Dong doesn't really understand the three-electric system of new energy vehicles.

His knowledge of cars was limited to watching a few car reviewers' video explanations.

They also don't understand the differences between lithium iron phosphate battery packs within the industry.

But under the salesperson's skillful introduction, he actually felt a sense of "understanding".

I have gained a deeper understanding of the basics of new energy vehicle weight and the three-electric system.

……

That's right.

It's a comparison.

This salesperson used the vivid "Ray's Contrast Method"!
On average, for every data point listed, a competitor's car model is summoned for a "sacrifice in the void".

A comprehensive comparison of data from multiple perspectives.

Furthermore, it employs a simple and easy-to-understand approach to explanation.

It doesn't matter if you don't understand this data.

...

The reference formula is as follows:
Our product A has a higher performance in a certain aspect than our competitor's product B (and B is priced higher than A).

Our product A does indeed lag slightly behind our competitor's product B in certain aspects, but thanks to its excellent design and the painstaking and lengthy R&D process, this shortcoming is well compensated for.

……

Although Xu Dong didn't understand this area, he was impressed by the list of domestically produced car models.

I immediately had a clear understanding of it.

The other models listed by the salesperson were quite common; he had seen them before, or at least heard of them, and their prices were indeed much higher than the Starry Night MINI in front of him.

soon.

He felt a strong yet strange sensation within him.

This "Starry Night MINI" looks really good!
Not only is its appearance attractive, but its actual specifications are also excellent?!
The price is so much lower than competitors, this is such a great deal!!

"hiss--"

……

(End of this chapter)