Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 7 Early Termination, Hurry Up
Although Gu Yang is not particularly proficient in music composition, he is very familiar with the songs that have been used as BGM in short videos.

After all, he had been brainwashed by these songs for many years, so he could still remember the simple lyrics and melodies.

And there is a greater advantage, that is "A. me"

It will be renamed "Douyin Short Video" around December this year!
In the early days of its launch, there were only about 40 active users, and it was regarded as a "marginal experimental project" within ByteDance.

At that time, Miaopai and Kuaishou had an absolute advantage in the short video field, with user penetration rates reaching 61.7% and 43.2% respectively, while Douyin was far from entering the mainstream vision of the public.

It was not until 2017 that Douyin gradually came to prominence by sponsoring popular variety shows such as "Happy Camp" and "The Rap of China" and inviting the then-popular sewing machine operator to be its spokesperson.

In 2018, Douyin experienced a huge explosion. With the help of algorithm optimization and a series of acquisitions, it successfully reached the top of the short video industry, and then continued to advance rapidly, leaving the others far behind.

Although the timing was not quite right, Gu Yang still decided to choose this platform.

Not only will he help Meng Ziyi shoot, he also has his own plans and will apply for an account when the time comes.

Think about the early days of Douyin, the most popular internet celebrities, the most famous of whom were Fei Qiming and Zhang Xinyao.

Fei Qiming can be called the first generation campus male god. He became an Internet celebrity with his short video clip "If your ex-boyfriend and current boyfriend fall into the water at the same time, can I be your boyfriend?"

Looking back now, it might be so awkward that I want to pick my toes. But at the time, it was a huge hit, and I don’t know how many girls were smitten by it!

Zhang Xinyao's simple dance, accompanied by the phrase "Do you want to be my girlfriend", also became a hit on the Internet.

Gu Yang thought that he should shoot some videos when he has free time.

That means driving a dump truck across Douyin!
The most important thing is that his classmates from Beijing Film Academy are all professionals such as directors, photographers, editors, etc., and they are full of talents.

We are all friends from the same school. If we just invite everyone, won’t everyone respond?
That's all free labor.

Gu Yang felt it was a waste if he didn't make good use of them.

As for the choice of the heroine, that is even simpler.

Guan Xiaotong, Zhou Ye, Meng Ziyi, any one of them is capable of holding the scene, and they can also make guest appearances for free. What a lineup.

It’s so wonderful, it’s like the treatment in a blockbuster movie.

With such a group of people together, if he had the money, he would have wanted to make a movie.

Isn't it easy to shoot a few short videos?
Gu Yang only now realized that in his previous life, he had been working so hard on Douyin to get by, but it turned out that he had been learning and accumulating knowledge silently.

Isn't this useful?

Although he has a system, these tasks are more abstract than each other, and he can't just sit back and relax!
If you have suitable projects and resources around you, you still have to use them.

"Life is full of suffering, and the only way to save yourself is to survive."

This sentence is Gu Yang's greatest realization in his previous life, and it is also the motivation for him to work hard now.

If he were to live his life again, he would also like to see the scenery at the top.

……

The next day, Gu Yang paid a senior student from the recording department to help him re-arrange the music.

After several days of hard work, I finally made a decent demo and sent it directly to Meng Ziyi.

After agreeing to shoot a short video on the weekend, he started wandering around the school again.

No matter what, we have to trick a team out first.

……

Jiangnan Province, Yongle Film and Television Company.

Han Jie, the boss of the company, always shows up in his spacious and bright office at 8 o'clock every morning without fail, as long as he has nothing to do.

As usual, the secretary walked into the office with light steps, holding a cup of steaming coffee in both hands and gently placed it on Han Jie's desk.

Han Jie smiled and nodded in thanks, then leaned back in his comfortable office chair, picked up his tablet, and began browsing the entertainment news. "On September 16, 2016, actor and singer Qiao Renliang died of depression at home."

What a pity! He sighed and continued reading.

"Zhang Yuqi was accused by Yuan Bayuan's ex-wife Ge Xiaoqing of 'knowing three things and acting as one's own' and even released surveillance video from her home."

Is this a tear? Interesting.

Just as Han Jie was watching with great interest, Artist Director Wang Lu hurried into the office.

Wang Lu looked a little solemn. She walked up to Han Jie, bowed slightly, and began to report: "Mr. Han, I'm here today mainly to report to you on the situation of our artist Meng Ziyi."

"As you know, she's been heavily criticized online lately. There's been a lot of negative comments about her online, and all sorts of negative news is popping up."

Han Jie put down the tablet, sat up straight, the smile on his face gradually disappeared, and he listened carefully to Wang Lu's report.

Wang Lu continued, "Our team has tried every possible way to do public relations, contacting major media platforms to retract the article, controlling comments, and even deploying trolls to guide public opinion, but to little effect."

"Public opinion has now completely fermented, and the public's impression of her is deeply ingrained. Reversing this situation is extremely difficult and would require a huge investment of manpower, material resources, and financial resources."

"I think, judging from the current situation, it's probably not worth wasting energy on her anymore. The cost-effectiveness is too low."

Han Jie listened and pondered for a moment, his fingers tapping the table lightly, making a rhythmic sound, and then slowly said: "How long until her contract expires?"

"At that time, it was a three-year contract signed by a rookie, and it still had six months to expire."

"It's tasteless to eat, but it's a pity to throw it away!" Han Jie kept weighing the pros and cons in his mind.

At first, the company was quite optimistic about this Beijing Film Academy campus beauty and spent a lot of effort to cultivate her, but they didn't expect this girl to be so capable.

Filming a variety show can cause such a big stir. Although she is still popular, she is an actor after all.

His popularity has collapsed and there is not much potential for future development.

But it’s a bit of a pity to give up like this.

"What has that girl been doing lately?"

"Her agent reported that she's practicing singing and wants to shoot a short video?"

What? ? ?
Han Jie was startled and almost spit out the coffee he had just drunk.

At that time, the company was looking for a music producer for her, and he went to watch it for fun, and then left cursing.

He knows Meng Ziyi's singing ability!
"Is Xiao Lu dead? Are we just letting her act like this?"

"Manager Lu has advised her many times, but she won't listen! She even said the company is disloyal and won't care about her. She can only rely on herself."

"..."

What a piece of shit!
So you don't care? You're asking for trouble!

Still shooting short videos, are you giving up on yourself and want to switch careers and become an internet celebrity?
"By the way, she also said that if the short video is good, she wants the company to buy the song and release an EP for her."

After saying that, Wang Lu nervously took out her mobile phone and played the demo.

Let's learn to meow together.

Meow meow meow meow together.

Act like a spoiled child in front of you,
Ouch, meow, meow, meow, meow...

Han Jie's face grew darker as he listened, and finally a roar came from the president's office!
"Get her out!!!"

"Notify the legal department and terminate her contract in advance!"

“Hurry up!!!”

This girl is obviously going to make a big one. I can’t accept it. I can’t accept it!
(End of this chapter)