I'm just trying to ride the wave of popularity!

Chapter 121 Fight your way out!

Chapter 121 Fight your way out!
Life is a series of gambles!

In a corner unseen by others, you desperately bet on a corner where no one else is betting...

Lost!

It doesn't matter.

If all else fails, we can always start over!
The cost of trial and error in life is actually not as high as you might imagine...

But if we win!
That is, a small investment yields huge profits!
This is the path to success that Dong Qichang always believed in!

He firmly believes that anyone who wants to achieve great success with minimal investment will succeed!
They're all gamblers!
Bet on the market, bet on opportunities, bet on the times!

..............................

10 month 26 day.

A gust of autumn wind blew through the window and onto Dong Qichang's face.

In the conference room of [Huaying International].

The same management team was still sitting there.

But it's different from the day before yesterday.

The day before yesterday, the entire conference room was filled with a sense of oppression. Under immense pressure, he staked his entire next year's salary on Huaying International's next step forward.

And this time...

All the management remained silent, but there was no longer much repression; instead, their faces were filled with complex expressions.

"On the 25th!"

"Saturday."

"【King of Monsters】Daily box office surpasses 2700 million RMB. Among the three major cinema chains in China, 【Tianxing Films】earned 500 million RMB, 【Fengyu International】earned 450 million RMB, 【Huaying International】earned 350 million RMB... and the remaining cinema chains earned a total of 1300 million RMB!"

"Looking at the box office of a single film..."

"Among China's three major cinema chains, we are still ranked last!"

"Even including 'King of the Beasts,' we're still at the bottom. Yesterday alone, we only grossed 50 RMB from 'King of the Beasts,' for a total of around 400 million RMB!"

"but……"

“Nationwide, the number of people flocking to our [Huaying International] cinemas is about 1.5 times that of the number one [Tianxing Films]! Moreover, almost all of these people are teenagers and children around 12 years old…”

"I believe everyone has seen this data, right?"

"..."

Dong Qichang narrowed his eyes, then asked his assistant to turn on the projector in the conference room.

On the computer, a set of reports containing data from Huaying International and two other cinema chains were presented in a document, in tabular form!
When everyone saw this data, they all chose to remain silent.

"For movie theaters, box office revenue is naturally the most important thing, but we absolutely cannot ignore revenue from sources other than box office revenue..."

"Yesterday, Huaying International's merchandise related to 'King of Beasts' sold nearly 100 million RMB worth of goods across all its cinema chains nationwide! This sales revenue plus box office revenue is equivalent to Tianxing Films' 500 million RMB box office, and Huaying International's revenue sharing ratio and income are even higher than Tianxing Films'!"

"Of the 500 million yuan box office revenue from [Tianxing Films], the actual profit that goes to our cinema chain is only about 25 yuan, which is 7% of the total revenue!"

"And we..."

"A ten-yuan transformation toy! The cost is only three yuan. The producers of 'King of Beasts' get four yuan, and we get three yuan too! With a profit of about 30%, what do we need to do? We just need to set up a stall for them next to our screening room, give them some advertising, and maybe have some staff help with sales..."

"what about others?"

"We don't need anything!"

"We can just sit here and wait for a steady stream of young customers..."

"Young customers not only buy our movies, but also, incidentally, sell several times more of our popcorn, ice cream, and other items in the cinema!"

"Here are some figures: our actual profit from a 500 million yuan investment has reached an astonishing 50 yuan!"

"..."

Dong Qichang scanned everyone again and slowly pointed to the data on the projector, his voice exceptionally impassioned.

"Although the children don't have money, their market potential is astonishing! More importantly, these children will grow up!"

No one said a word.

He just stared blankly at that set of data.

Dong Qichang breathed a long sigh of relief, feeling as if a weight had finally been lifted from his heart!
A moment later, he looked at Chairman Li Minghao, who was smiling, and said, "President Li, I think this data is satisfactory to the investors!"

Li Minghao laughed and nodded: "Just now, we had a shareholders' meeting, and the shareholders praised you at the meeting, saying that you made the right move!"

After hearing Li Minghao's affirmative voice.

Dong Qichang nodded: "President Li, this is the contract I'm preparing to sign with President Zhou. For President Zhou's future toy IPs, our [Huaying Group] will participate in the operation and invest in promotional resources, and further increase the screenings of the [King of Beasts] film… President Zhou, on the other hand, will grant us exclusive authorization. At least during the film's release, provided neither party breaches the contract, President Zhou will not authorize any other cinemas! As for other distributors, during the priority authorization period, President Zhou will always abide by our terms and will grant authorization, but we will have priority in pricing!"

When this agreement was presented to Li Minghao.

After reading it, Li Minghao nodded: "Okay!"

..............................

As October draws to a close...

With the phenomenal box office success of "King of the Monsters"!

With only one month left in 2004, the competition for listing on the Huaxia Cinema Line is gradually intensifying!

Starting from the 20th, China's three major cinema chains, Huaying International, Tianxing Film & Television, and Fengyu International, have been releasing their respective box office data almost daily!
The box office success and market frenzy surrounding "King of the Monsters" have made every cinema's data reports look incredibly impressive.

Huaying International, which had consistently ranked first, has surprisingly fallen to the bottom this time...

When the other two major cinema chains saw that Huaying International was making a killing with "King of the Monsters" and everyone was scrambling to make money, they foolishly allocated screenings to "King of the Beasts," a film with an investment of less than 500,000 yuan. Almost all the executives in the cinema chains laughed.

With the exception of a very few individuals, everyone is talking about the stupidity of [Huaying International]!

but……

Until the 26th!
this day!

When a data report was presented, those who had been mocking fell silent!

26th!
Huaying International, which has consistently ranked at the bottom, not only announced a total box office of 400 million, but also unusually disclosed its revenue and profits from box office revenue plus merchandise sales!

A total of 500 million, the same as the number one ranked [Tianxing Film and Television]!
But the profits have more than doubled!

After this data was released, people from the other two major cinema chains in China realized that something was wrong!
The marketing managers of the two cinema chains, Tianxing Films and Fengyu International, began to delve into the market and investigate various data, and a vague sense of unease began to arise!

Sunday, the 27th.

The box office for "King of the Monsters" remains strong, holding above the 2700 million mark without dropping further.

The box office statistics for the three cinema chains are still largely the same!
but……

In terms of box office profit, [Tianxing Films] ranked first, with box office revenue plus income from various sources such as popcorn sales, which just exceeded 30!
Meanwhile, Huaying International's profit has increased from 50 on Saturday to over 60!
The data curve is soaring!
28th!
On the first workday after the Golden Week holiday, ten days after its release, the box office of "King of the Monsters," which had been rising steadily, dropped to 1800 million RMB, and its popularity began to decline slightly.

Box office revenues for the three major cinema chains have all begun to plummet...

However, the box office data of Huaying International did not decline much, and in fact, its profits rose against the trend to 65!
On the 29th.

The box office for "King of the Monsters" dropped to $1500 million.

Although box office numbers remain strong, the surging monster movie craze is gradually fading...

Two of the three major cinema chains have stopped releasing their respective box office data, but Huaying International is still releasing data and trending information daily!

Their toy sales profits exceeded an astonishing 71!
Total sales have even exceeded 200 million!
Furthermore, the number of children flocking to movie theaters to buy toys and watch movies at the same time has not decreased!

One data point at a time!

It's as if it's telling capital!
They took this step very steadily and ahead of the curve, and their market potential is enormous!
....................................

"Xinhe Capital, Huayao Capital, and Tianxin Capital have been in frequent contact with Huaying International recently..."

"According to the latest information, three capital firms are very optimistic about the future of [Huaying International]. They are currently discussing stock issues after the listing. In addition, a group of overseas capital firms from Hong Kong are also coming to negotiate..."

"..."

A movie!
A decision!
This wouldn't be a big deal on a normal day!
But at the crucial moment of going public!

Any data point, profit data, or financial statement can influence how investors evaluate a company!

[Tianxing Film & Television International]

Xu Hongbing's face was extremely grim after he finished the phone call!

On the phone, the chairman of Tianxing Film and Television gave him a good scolding!
On the desk, the assistant had brought data on Huaying International's recent contacts with investors!
At this moment, he was as anxious as an ant on a hot pan.

He never dreamed of it!

While "King of the Monsters" was going crazy, "King of the Beasts," which was just riding the wave of popularity, took a different approach and actually tipped the scales of capital in that direction!

"Mr. Deng, I'll fuck your grandpa!"

"Ban!"

"I'll blacklist you, you fucking blacklist! You've screwed me over!"

"..."

Xu Hongbing, who has always been very well-mannered, finally couldn't hold back and started cursing.

After cursing...

He took a deep breath.

All we can do now is stay calm and try to salvage the situation!

"Please contact Mr. Zhou, we'll have a talk with him..."

"He wants to make money!"

"We'll make money for him! We'll give him capital, let him bring his products, and his movies too!"

"..."