I'm just trying to ride the wave of popularity!

Chapter 120 The Old King's Ferocity, the New King Emerges

In 2003, Hollywood movies had already bared their menacing fangs, greedily eyeing the Chinese market.

Despite the failure of "Superman II", the sudden emergence of "King of the Monsters" has caused countless filmmakers to exclaim that a brand new era belonging only to Hollywood blockbusters is engulfing the entire Chinese film industry.

This is a crazy era!
On October 26th, the phenomenal film "King of the Monsters" continued its strong performance on Saturday, the sixth day after its premiere, with box office revenue reaching an astonishing 27 million RMB, breaking the Chinese film box office record once again. Yes, that's the 24 million RMB that "King of the Monsters" achieved yesterday!

Countless filmmakers stared at this insane data, utterly stunned!
Countless film critics on various film review forums, film weekly magazines, and television programs have been raving about "King of the Monsters," expressing their overwhelming excitement!

but……

In such an atmosphere.

In a corner unnoticed by others, a low-budget Chinese special effects film is shining its own light right now!

....................................

"The first batch of goods has already been shipped out!"

"It's all done? So fast?"

"Yes! Another order has come in, this time it's doubled, and the money has already been transferred!"

"Holy crap! If I'd known these products were selling this well, I would have bought some shares too!"

"It's not too late now, it's only the second day!"

"..."

Yanjing.

Jinyang Toy Factory.

A toy manufacturing factory that goes unnoticed by most people, measuring less than 300 square meters and employing only about ten people...

As usual, boss Wang Jinqiang was checking the toy order data.

His eyes gradually reddened, and a trace of regret welled up in his heart. After a moment, this regret slowly turned into madness!

He opened his phone and frantically searched for contact information.

Half a month ago...

A man named Li Dongqiang found him.

When we found him, he was helping to manufacture Ultraman-themed toys from Japan.

When Li Dongqiang explained his purpose, he was not only uninterested but also utterly speechless when he heard that Li Dongqiang wanted to collaborate with him on a domestic toy merchandise project.

Currently, the majority of the toy market in China is dominated by Japanese toy manufacturers, followed by Americans, and then South Korea, which is also doing quite well. But if you're talking about domestically produced toys...

It's not that there's no market, but the market is just too small. Apart from the old brands from the 90s and toys related to Sun Wukong and Zhu Bajie that are still selling well, other toys lose money every time they're made.

This person not only wanted to collaborate with him on a domestically produced toy, but it was also a toy he had never heard of before. Moreover, each toy required a complete overhaul of its design, and the difficulty of understanding the toy blueprints was truly considerable. He immediately thought this person was simply delusional...

No matter what Li Dongqiang said to him, he just shook his head and denied it!
He wouldn't rearrange his mold-making machines just for a toy he'd hardly ever heard of, much less spend money on any collaboration.

In the end, Li Dongqiang left with no other choice.

But not long after, Li Dongqiang came over with a young man in his early twenties.

The young man first toured his factory, then chatted with him for a while. This young man was incredibly talkative, talking about everything from the millennium to 03...

After the conversation, the young man didn't discuss any cooperation. He simply gave him a deposit and covered some mold modification and material costs, asking him to help process these products.

Wang Jinqiang noticed that the other party was generous and didn't seem like a deadbeat. Moreover, the demand was huge, and the toy factory hadn't received many orders from Japan recently. If they didn't take orders soon, all the employees would have to leave...

So he immediately shifted all his focus to that tokusatsu show called "Martial Soul".

But, no one expected...

That toy/merchandise called "Martial Soul" seems to be a huge hit!
in the office.

On the table...

This is the latest order for [Martial Soul] toys and related merchandise.

Orders show that yesterday, the toy factory here had sold out of toys totaling 10 RMB.

The other party not only paid the balance in one go, but also placed another order worth nearly 20 RMB. This time, they didn't leave any balance and paid cash in advance.

However, there was one request: he was expected to complete the entire order worth 20 RMB within three days!

When Wang Jinqiang heard this, he was initially incredulous, but then his brother-in-law, the marketing staff member in charge of external relations for Huaying International Cinema Circuit, called him.

On the phone, the child excitedly described how thrilled the children were after watching the movie. Wang Jinqiang instantly recognized the business opportunity!
"found it……"

Wang Jinqiang eventually found Zhou Yang's name in the phone's contact information.

Immediately afterwards...

I called Zhou Yang immediately.

Then, unfortunately, the phone was always busy. He then called Li Dongqiang, but Li Dongqiang's phone was also busy.

He hurriedly called his brother-in-law, who was busy with the market at Huaying International.

This time the call went through.

“Brother-in-law, Mr. Zhou has more than one partner. He has approached more than 20 small toy factories like ours in the Yanjing area. I received some news that the marketing departments of some toy factories realized the market potential of this toy even earlier than we did. Now, they are rushing to Mr. Zhou's place to discuss in-depth revenue sharing cooperation!”

"Holy crap, that fast?"

"If you slow down any further, you won't even have time to eat shit! Those guys who used to make pirated toys, they make whatever's popular, they know the market better than us, their inside information is faster than ours on the front lines!"

"I'll go right now! You keep things stable on the market side!"

"it is good!"

...............................

【XuanShi Entertainment Copyright Operation Department】is located on the edge of the East Development Zone of Yanjing City.

It occupies a total area of ​​500 square meters and is a three-story office building.

During the filming of "King of Beasts", Li Dongqiang brought a fortune teller to check the feng shui.

The feng shui master's eyes lit up when he saw the location, and he excitedly said that this was a place where dragons rise and must be taken.

Li Dongqiang was also somewhat superstitious. After giving the master several thousand RMB, he hurriedly brought Zhou Yang over to see it.

After looking around, Zhou Yang finally decided to spend about 30 yuan to rent the space for a year, where he would design the future IP and copyright operation department of [Xuanshi Entertainment] to be located...

After purchasing some office supplies and computers, Li Dongqiang and his group moved in on the eve of the release of "King of Beasts".

The morning sunlight shone on the doorway.

"President Li, we thought about it all night yesterday, and I think that China really should have its own IP system. We are willing to join the entire [Martial Soul] system and take charge of logistics and support. We have already replaced all our production lines with [Martial Soul] series mold production lines to work with you!"

"Mr. Li, I've also made my decision. Our Jing'an Toy Factory can become an OEM manufacturer for the Wuhun toy series. We hope to achieve toy licensing. We can not only handle logistics and supply, but also be on standby for toy development 24/7. If possible, we can also expand our sales channels. Currently, we only sell to theaters, and the market is too small. Mr. Li, what do you think? If we take over, we can double the market!"

"Mr. Li, I just received news that you are in charge of [Martial Soul] toys? I'm a toy distributor. We met before when you sold CDs, and more recently when you released the [Mountain Village Corpse] CD. Mr. Li, we have connections with major shopping malls and supermarkets. Could you grant us the authorization to distribute your toys? We're open to negotiating the terms..."

"Mr. Li, I heard from someone that we're working on a domestic toy IP? I don't understand what IP means, but I just want to collaborate with you, Mr. Li. We have sales resources. If you license your toys to me, I guarantee you'll get close to a million in sales a year... Mr. Li, let's talk. I'm right at the door!"

"..."

On the 26th.

[Copyright Department of XuanShi Entertainment]

After a busy night, Li Dongqiang, who had just fallen asleep, was woken up by a series of phone calls!
Listening to the excited voices on the phone.

Li Dongqiang subconsciously looked out the window!

Outside the window, the parking lot was already filled with cars, and a crowd had gathered at the entrance...

These people look very excited!
They jostled and pushed their way in!

Li Dongqiang was a little overwhelmed at first...

As I got out of bed and was about to go out, there was a series of knocks on the door.

Immediately afterwards, the assistant walked in excitedly.

"Mr. Li, our toys are a hit!"

"Damn it! Just two weeks ago, these bastards ignored us completely, treating us like dirt!"

"Damn it, half a month later, all these bastards are scrambling to come and be our grandsons!"

"That was so fucking satisfying!"

Listening to the assistant's excited voice.

Li Dongqiang was slightly shocked, and his emotions inevitably became agitated.

For the past two weeks, he has been tasked by General Manager Zhou to find toy factories to help process toys.

No matter how much he talked, even producing various market research data and their past film sales and influence...

But no large toy factory was willing to cooperate, or even offer to do contract manufacturing for them!

Half a month later...

Fuck!
Li Dongqiang's face turned red, but in the end, he suppressed the curses in his mind and didn't act as rudely as his assistant.

He took a deep breath: "Let's go take a look! President Zhou has entrusted us with the responsibility of IP operation, so we must keep our eyes open. Not just any Tom, Dick, or Harry can cooperate with us!"

"Okay! Right, damn it! Not just any Tom, Dick, or Harry can come to us!"

"..."

(End of this chapter)