Huayu: When the director changed his major

Chapter 334 The whole world is a mermaid

While Cheng Xizheng and Ermei were relaxing and having fun, Zuibai Video's New Year's Eve party sparked heated discussions on Weibo.

Each program has a large number of fans.

Especially the chorus version of "Young Man", which directly became the number one hot search.

After all, the previous choruses were all about finding stars among the crowd, but this time Zuibai Video directly has an all-star lineup.

Moreover, this is a new song released by Cheng Xi after a long time.

Hot-blooded, passionate, and dreaming back to youth.
Netizens were very moved.

There are also several skits, among which "Going Through the Motions" is the most popular.

I keep recommending it to my friends.

The number of registrations for Zuibai Video continued to rise.

Seeing such a good momentum, Zeng Xiongjie also took the opportunity to organize a vote for the favorite program of the New Year's Eve Gala to increase fan stickiness.

It also allows the audience to watch it several times, give it a try for their favorite shows, and maintain the popularity.

Compared to netizens’ carnival of “celebrating the Chinese New Year”, the industry is indeed nervous.

iQiyi, Penguin Video, Youku Video, Sohu Video, and LeTV were all surprised that "1300 million people" opened Zuibai Video in one night.

This is just the beginning. We can go straight to the table and compete with major capitals.

This was something no one had expected.

I thought that Zuibai Video was just a niche video website that only showed Zuibai TV series, but in the end I found out:

Underestimated Cheng Xi's ambition.

I also underestimated the power of the Zuibai system.

Penguin Video Shenzhen Headquarters.

"Why didn't we think of having our own New Year's Eve party?"

"Boss Peng, we've proposed this before, but the timing wasn't right, so we shelved it. I didn't expect it to happen as soon as Zuibai Video went online."

"Let's not talk about the past. Everyone here, think about whether Penguin Video can hold the first online Spring Festival Gala!"

"Uh, General Peng, people are used to watching the Spring Festival Gala on CCTV, I think..."

"Manager Shi, that's wrong. I've seen public opinion that people are increasingly reluctant to watch the CCTV Spring Festival Gala. This is actually an opportunity for us, and we can replay it as many times as we want."

"Yes, as long as there are many replays, we will definitely make money, and we will be the first to try it."

Sohu Building.

Zhang Chaoyang: "It doesn't matter that they were the first to try out the New Year's Eve party, but we also need to see the opportunity. Yesterday, I asked each department to provide a contingency plan. How are you doing?"

"Chairman, I think we can aim for next year's Lantern Festival Gala. We definitely can't compete with the Spring Festival Gala, and we don't have enough time. But no online video has ever been involved in the Lantern Festival Gala."

"What about Zuibai Video? Have you gotten any information? Will they be organizing an online Spring Festival Gala or Lantern Festival Gala?"

“No movement has been seen so far.”

"Okay, everyone, continue submitting your proposals to me, and your department should also come up with a detailed implementation schedule for the Lantern Festival Gala."

What Cheng Xi didn't expect was that after he asked the online video website to release its New Year's Eve party ahead of schedule, everyone saw the business opportunity.

This triggered a gala competition among various video networks.

Now all the major websites are ambitiously planning the Spring Festival Gala, while those who think they don’t have enough time for the Spring Festival Gala are organizing the Lantern Festival Gala.

It really started to roll up.

For a time, all kinds of artists and sketch and crosstalk actors became popular.

Various invitations and announcements poured in.

The major TV stations did not expect that the New Year's Eve Gala they spent a lot of money on last night would have far less reputation and popularity than the gala hastily put together by an online video platform.

Especially Mango TV. After the New Year’s Eve Gala every year, their programs would always become hot searches.

But unfortunately, Zuibai Video’s programs are too exciting and down-to-earth.

The difference was immediately apparent.

The audience complained one after another, saying that you spent 50 or 60 million to organize the evening party, so why is it not as good as others' low-cost ones?

Where did the money go?

Mango TV was also wronged, as the ratings that night were obviously good.

However, there was little discussion about it the next day. Even though the TV stations were trying to hype it up, the results were not satisfactory.

What these traditional platforms don’t know is that when it comes to the water army, Zuibai has been planning for many years.

In terms of professionalism, they are crushed.

Zuibai Entertainment.

Cheng Xi's office.

Li Wentao was reporting on his work, while Deng Jie was waiting on Cheng Xi.

"Boss, in 24 hours, the number of people logging into Zuibai Video exceeded 2000 million, and the New Year's Eve video received 3800 million views."

"The TV series 'Detective Chinatown' has also exceeded 24 million hits in 7000 hours!"

7000 million hits is not particularly high.

After all, 10 episodes were released at once, and the average revenue per episode was only 700 million.

Compared with the evening party, it seems that everyone still prefers the format of a star-studded gathering.

But then again, variety shows are always more explosive and timely.

But good movies and TV series can always bring advertising revenue to Zuibai Video.

The number of logins exceeded Cheng Xi's expectations. It seems that the momentum after the New Year's Eve party is still there.

The activity of updating a new drama every day has also proved to be effective.

"Boss, Fengxing Tianxia Studios took the initiative to apologize to you and the Film Academy on Weibo yesterday, and they have also removed the original Weibo post that exposed the incident."

"As for the lawsuit, they have directly admitted defeat and offered compensation. They also called me several times and promised not to shoot any more drunken white material."

Cheng Xi smiled when he heard this:
"This Zhuo Wei slid to his knees pretty quickly."

"Wentao, what do you think about this matter?"

"Well, I think this is also an opportunity. Maybe we can train some paparazzi ourselves. Sometimes it's very effective to spread some information, hype it up, and divert attention."

"Forget about training. Let the PR department find an opportunity to contact them. Even if Fengxing Tianxia behaves honestly this time, how many cases have we sued him for?"

"Combined with the artists he had exposed before, we filed 15 lawsuits against him."

"Let's withdraw 10 of them, and make the remaining 5 pay the price honestly. Otherwise, people will think that we, the Zuibai Clan, are easy to bully and that we can escape disaster by sliding down. There will be more of these blind people next time."

"The boss is kind-hearted. He thinks Zhuo Wei has found a benefactor and asked him to pay some money to avoid disaster."

When Cheng Xi heard Li Wentao say this, he also laughed.

In Cheng Xi's view, the matter of Zhuo Wei was a trivial matter. Such a small character did not require his instructions, and the people below would handle it themselves.

Li Wentao would not come to report if it did not involve him.

"Forget about that. Let's talk about the promotion of 'The Mermaid'. Have you synced up with Stephen Chow?"

The post-production of "The Mermaid" has been completed and it was submitted for review a few days ago.

Han Sanping has sent news:
There is no problem with the review and it will be approved in due time.

"The Mermaid" is scheduled to be released on February 2, the first day of the Chinese New Year, which is still a month and a half away.

Zuibai Video has had a good start, and now we can finally free up our hands to promote the movie.

The work is the main business, and the work must be good, so that Zuibai’s brand and mass base will not fall.

Cheng Xi is very clear about this.

While developing your own network of contacts, expanding the company's scale, and producing good works.

Only then can we achieve a virtuous spiral of growth.

"Boss, we've been planning the promotional plan in sync with Stephen Chow. Here's the draft plan. Please take a look."

“There’s just one problem.”

"Tell me what the problem is."

"I've reviewed the plans, and they're pretty much the same as usual, a steady and cautious strategy. But I feel like it's missing a hit. With you and Stephen Chow working together, adding a promotional hit to such a great production will definitely make things more effective."

"Explosion point."

Cheng Xi thought about it, and remembered the cool operation of the original "The Mermaid", so he said: "How about owing Stephen Chow a movie ticket?"

"what!?"

Li Wentao was stunned at first, and then he couldn't hide the surprise on his face.

"Boss, you're amazing! I just asked a question and you solved it!"

"I'm really almost at a loss for words!"

This sentence made Deng Jie next to him laugh.

Mr. Li usually looks very serious, but he is really good at flattering people.

Using all the lines from the skit written by the boss is like flattering twice at once without being annoying.

Cheng Xi: "You, your flattery is getting better and better."

"Is it true or false?"

Li Wentao: “It really works!”

Deng Jie: "Boss, I think it's good too. The moment you said that, I wanted to buy the tickets, even without caring what kind of movie it was.

"After all, we are all fans of Stephen Chow, but we rarely buy tickets to support him."

This is also true.

Cheng Xi certainly knew the destructive power of this sentence. When it was originally used, it raised everyone's expectations very high.

As a result, after entering the cinema, everyone couldn't help but compare Stephen Chow's original masterpiece with "The Mermaid".

Of course I was a little disappointed.

Cheng Xi still remembers this movie. He took his mother and cousin to watch it.

The two of them didn't have any preconceived notions about Stephen Chow, but they both laughed very happily.

Especially the scene of reporting the case to the police station and several funny moments of Show Luo, it has to be said that it is still very classic.

But this time it’s different, this time it’s really Stephen Chow starring in the film, and it can be said that it has been injected with soul.

Just based on this point, Cheng Xi believes that he can be invincible.

Moreover, this movie has been improved by myself and Stephen Chow, and some shortcomings of the original work have been corrected.

Even if the audience enters the theater with high expectations now, I believe this movie will not disappoint them.

Ten minutes later, Cheng Xi read through the publicity plan while thinking about it.

"The plan is pretty good. This movie has Stephen Chow and I backing it up, so there's no need to go too far. Just stick to the authentic Shaolin style."

"Coupled with the slogan 'I owe Stephen Chow a movie ticket,' I believe it will be able to stay true to the original and yet still surprise you."

In this way, Li Wentao fed back Cheng Xi's instructions to Stephen Chow.

Stephen Chow was also very happy with this plan.

"Marketing is Zuibai Entertainment's specialty, and we at Xinghui Company have learned a lot from it."

"You're welcome, Mr. Xing!"

Although there is suspicion of exploiting Stephen Chow's fame, Stephen Chow doesn't mind making more money.

And this may be the last movie in his life, his final work.

It's impossible to say that we don't care about the box office.

Since it is about consuming emotions, why not consume them all at once?

Let the box office be high, and it would be best if it can break the domestic box office record.

Cheng Xi is also happy to see it happen. It consumes emotions, but it also consumes Stephen Chow's.

It is beneficial to yourself with no harm at all.

Just like that, the investors hit it off and launched the vigorous promotion of "The Mermaid".

As usual, Cheng Xi took the lead on Weibo.

And cut a 30-second pilot video and posted it under Weibo.

【Drunk White:
Do you like Zuibai Video’s New Year’s Eve Party?
If you like it, we will continue next year.

But a year is too long, we must seize the day.

The movie "The Mermaid" directed by Stephen Chow and me and starring Stephen Chow is now officially scheduled to be released on the first day of the Lunar New Year.

On the first day of the Lunar New Year, let us have “fish” every year!
@Zuibai Entertainment @Xinghui Entertainment @China Film Group @Wanda @Li Yitong.
[Attached with a preview video]

As soon as Cheng Xi’s Weibo post was published, Zuibai’s publicity department immediately tagged him in various large groups.

Of course, there is also our own group of artists.

So everyone went online to repost, like and comment.

When netizens saw this, they felt that one crisis after another was about to break out.

Zuibai Entertainment is always at the forefront of the hot list. 365 days a year, there are at least a hundred hot searches related to Zuibai.

He truly deserves to be the marketing king in the industry.

The New Year's Eve Gala helped us celebrate the New Year, and The Mermaid helped us celebrate the New Year again. Mr. Zuibai is truly a kind person!

"The Mermaid" is finally coming out! I can finally see Stephen Chow on the big screen!

[Yes, brothers and sisters, let us support Stephen Chow and Director Cheng together! ]

We all owe Stephen Chow a movie ticket! We've seen his movies over a dozen times, but no theater has ever supported him. Come on, gather yourselves!

[+1 upstairs]

[I'm going to take my whole family to see "The Mermaid" and no one can stop me!]

Not only is the online promotion extremely lively, but comprehensive offline promotion work has also begun.

Stephen Chow’s iconic face can be seen everywhere on buses, subways, and taxis in major cities.

There is also a "mermaid" next to it.

On the left side of the poster are the two large gold-plated characters "Cheng Xi", and on the right side are "Stephen Chow".

Simple and crude, it combines all the selling points into one poster.

The small county town was even more lively, with all kinds of advertising vehicles, small shopping malls, and free fans being advertised for "The Mermaid".

The slogan "I owe Stephen Chow a movie ticket" can be seen everywhere.

The focus of this promotion is not only on the portraits of Cheng Xi’s favorite cities and young groups.

Instead, it went directly down to the small county town.

Because Cheng Xi knew that a lot of people in rural areas and small towns also liked Stephen Chow very much.

Because there were not many film and television resources when I was a child, Stephen Chow's videotapes were almost worn out.

If I hadn't seen the tape stuck and unable to play the picture frequently, I would have been reluctant to throw it away.

Therefore, many of these people also constitute a huge part of the box office reservoir.

As the economy has improved in recent years, everyone's spending power has increased, and watching movies in county towns is gradually becoming more than just a fashion among young people.

Many people go to the cinema to watch a movie to relax during the Chinese New Year.

Only if we can involve people in small counties can we break the current box office record.

What’s even more amazing is that Cheng Xi also sang two classic songs, “The Mermaid” by JJ Lin and “The Mermaid” by Jie Lun.

They paid a copyright fee and borrowed it to promote the movie "The Mermaid".

For a time, people could see "The Mermaid" wherever they went.

Even with your eyes closed, you can still hear "The Mermaid".

"Please don't rush

一 转身 就 海 平线
Legend has it that you are willing to be stranded for love

我 也 可以 为 你 海 里面

How can you bear to cut off
forget my unchanging oath
My tears are running out."

When Cheng Xi was walking on campus, he heard JJ Lin's "Mermaid" on the radio and couldn't help but hum along.

Well, it sounds really nice!

The college is also very sensible!

(End of this chapter)