Huayu: When the director changed his major

Chapter 130 Why not step on Zui Bai to get to the top?

When Cheng Xi curled his lips, Shuangzi couldn't help curling her lips too.

"Sister, I heard that Mango TV accepted our drama and rejected Zui Bai's "Beginning."

When Zheng Shuang heard her agent He Li say this, she felt as happy as Zhu Bajie eating the ginseng fruit.

"Hahahaha, good job on rejecting him. This ignorant brat needs to be taught a lesson to let him know the cruelty of the entertainment industry."

"By the way, which TV station has he contacted now? I hope no one will accept his film, hahahaha~"

Zheng Shuang thought about this and laughed to herself as she spoke.

"I heard they went to many places but no one was interested. In the end, someone from Sohu stepped in and managed to get the local Yanjing TV station to buy it. I heard Yanjing TV was very reluctant."

As Zheng Shuang's agent for many years, He Li certainly knows what Shuangzi likes to hear.

So they exaggerated the situation and described Zuibai and "The Beginning" as being extremely miserable.

"I told him to provoke me. It's not that I won't take revenge, it's just that the time hasn't come yet. Compared to Mango TV, Yanjing TV is just a country bumpkin. Now, the country bumpkin and the brat are a perfect match."

"By the way, have you found out their broadcast times?"

Zheng Shuang asked while complaining about Cheng Xi.

"The specific time is not too early, but it seems to be taking over from 'Country Love Symphony'. I calculated the show's final broadcast time, and it should be in 10 days."

"10 days later! Okay, if I'm not mistaken, our drama will be on Mango TV around this time, right?"

Zheng Shuang was putting on makeup in the dormitory at the time. When she heard the news, she couldn't help but slam the table excitedly.

"Yes, 'Phoenix Totem' has already been scheduled with Mango TV and will be broadcast on the evening of May 5th."

"Yeah, that's good. I hope 'The Beginning' will also be broadcast on May 5th."

"I want to let Zuibai know what true strength is. He shouldn't flatter his senior sister just because he has achieved some success. Fortunately, I didn't join the crew of "Beginning" this time, otherwise he would have screwed me to death. I wouldn't want that crappy role even if it was given to me."

While putting on makeup, Zheng Shuang couldn't help laughing when she thought about Zui Bai's miserable state after the schedule conflict.

Taking advantage of her good mood, Zheng Shuang, after putting on her makeup, prepared to take Jing Tian from the next dormitory to go to the supermarket to buy food.

When Jing Tian heard that they were going to the supermarket to buy things, she quickly refused with a bitter face, saying that she had something to attend tonight.

There is a reason why Jing Tian refused. She has a good relationship with Zheng Shuang.

On several occasions when Jing Tian was bullied by girls in class, it was Zheng Shuang who spoke up to help her, which made her feel that Zheng Shuang was a very straightforward girl who loved to stand up for the weak.

So the two of them gradually became familiar with each other.

But what Jing Tian couldn't stand the most was that Shuangzi had a bad habit.

If I’m in a good mood, I’ll go into the supermarket and secretly finish my food without paying.

The happier you are, the more delicious food you eat.

When Jing Tian saw it one time, she was a little scared.

She knows that Zheng Shuang is quite rich now, so she wouldn't try to take advantage of something worth only a few dollars.

It's a completely weird hobby.

Later, when the topic of going to the supermarket came up, Jing Tian simply made excuses, saying out of sight, out of mind.

It can be seen that Zheng Shuang is in a good mood now, and Jing Tian dares not to respond.

So, Zheng Shuang took her agent He Li to the supermarket.

In front of He Li, Zheng Shuang did not hide anything at all, and poor He Li had to shield her.

I don’t know what mood I’m in.

She didn't dare to pay for Zheng Shuang because she knew that if she paid, Zheng Shuang would be unhappy.

I think she comes here just to eat and not pay. If you pay, what's the point of me enjoying it?
If she is unhappy, she will be the next to be unhappy.

After Cheng Xi signed the contract with Yanjing Satellite TV, he treated Mr. Zeng and his old classmate, Manager Zou, to a meal.

After all, Manager Zou is paid a salary, and Mr. Zeng is just a broker and gets paid himself.

So it was only right and proper for Cheng Xi to treat everyone to a good meal.

After eating and drinking, Cheng Xi returned to the studio to rest for a while and then sober up.

I started looking for people to prepare to announce the release date.

And during these 10 days, we cannot slack off on publicity.

This time it was agreed that Yanjing TV would announce it first, and then Cheng Xi would start.

After all, they are the big brands, and Zuibai Studio is just a small workshop compared to them.

Moreover, state-owned units attach great importance to face and ranking, so Cheng Xi had no choice but to wait for Yanjing Satellite TV to announce it first.

As a result, after waiting for more than a day, Yanjing TV simply released a broadcast announcement.

Looking at the fact that Yanjing TV only has tens of thousands of followers on Weibo, and the announcements are all so stereotyped.

Cheng Xi suddenly felt overwhelmed.

It seems that the main force of this publicity will depend on ourselves.

So Cheng Xi immediately forwarded the broadcast announcement of Yanjing TV on Zuibai Weibo, and then edited the copy.

Drunk White:

[Dear book friends and netizens, I have good news for you. The new drama "The Beginning" is finally coming to you.

We are scheduled to premiere on Yanjing TV at 5:17 on May 19th.

Get on the bus as strangers, get off as married people.

Let us enter the time loop journey together with the melody of my only!

See you on May 5th at Yanjing TV!
@Yanjing TV @Zuibai Studio @Sohu Video @Reba @Zhu Yilong @Li Xiaoran.】

As soon as Cheng Xi posted on Weibo, Zuibai Studio and the main creative staff also reposted it immediately.

Jin Xiaoluo also led the propaganda department and thousands of water armies to spread the news immediately on major forums and platforms.

This made netizens and book lovers excited again.

Shuangzi was still immersed in the excitement of yesterday. She checked Weibo and saw the news of the premiere of "The Beginning" released by Zuibai Studio.

So she immediately called her agent He Li and asked them to send out a premiere announcement immediately, and then she would find more people to forward it.

He Li felt a little embarrassed when she heard this, after all, this matter was not something she could have the final say on.

So he said:

"Sister Shuang, I'll apply to the company right away. Wait for my news."

When He Li reported the matter to Xiao Xing, the vice president of Tianyu Company, Vice President Xiao immediately convened a small publicity meeting.

After all, "Phoenix Totem" will be aired in 8 days, and promotion during this period is indeed the company's top priority.

"I don't think we need to confront Beginnings so directly. It's too obvious and won't do us any good." "Yes, Zuibai and I have always kept our distance. There's no need to create an imaginary enemy for no reason."

When He Li once again raised Zheng Shuang's request, several managers present at the meeting basically opposed it.

When Xiao Xing heard everyone say this, she gave a look to her trusted marketing manager.

The marketing manager immediately understood and said:

"Last time, Zuibai played a trick on us Tianyu at the audition. Why do they say it's a matter of keeping out of one's way, or is it that Tianyu is so easy to bully now?"

"Besides, we have to promote the show, and we don't have much time. I think it's the perfect time to announce the premiere while the internet is buzzing."

When everyone saw the marketing manager speaking out against them, they all looked towards Vice President Xiao unconsciously.

Everyone present is a veteran of the company, and they all know who this representative is.

Xiao Xing previously worked as the director of the marketing center of Mango TV. Now he has jumped to Tianyu Media Company, in which Mango TV has a stake.

After several years of hard work, he has become the company's executive vice president.

Basically, all matters related to filming, publicity, and artist training have to be reported to her. She is a true strong woman.

Half of the head of Tianyu Company.

At this time, she saw that the meeting discussion was almost over, so she glanced around and waited for everyone to quiet down.

She slowly spoke:
"We only have eight days left before the show starts, so we're going to start ramping up publicity. So we'll talk to Mango TV and get the word out. We're not targeting anyone, and we're not afraid of anyone."

"Secondly, it was my idea to have Zheng Shuang audition for 'The Beginning'. I've read the script and done in-depth research on Zui Bai. I won't comment on the show, but his marketing tactics are worth learning from."

"From 'Never Expected' to 'Diaosi Men' and now 'The Beginning', his marketing approach has always had a different focus, but the only result has been a heated discussion on the internet."

"I believe everyone is familiar with the marketing battle between 'The Lost Man' and 'The Boss'. 'The Lost Man' initially had inherent shortcomings, but 'The Boss' repeatedly set ratings records."

"But it was precisely because Zuibai capitalized on the falling-out with Wanhe Tianyi to create public opinion, and then deliberately aired the show at the same time, sparking discussion about who would win the PK between the two, that they were able to pull off a comeback."

When everyone heard this, they all nodded. Everyone present had marketing experience, and of course they were deeply touched by this highly popular PK.

I remember that many people supported Zuibai’s "Diaosi Man" at that time, because everyone liked to watch the story of a loser’s counterattack.

Xiao Xing looked at everyone's expressions at this moment, and suddenly asked:
"And do you think 'Phoenix Totem' or 'The Beginning' is more popular right now?"

When asked this question, everyone's faces turned ugly. This was Vice President Xiao directly criticizing their ineffective publicity work.

Indeed, the materials on the table clearly show that "The Beginning" is now far ahead in popularity.

It is now in the top three of the hot lists on various platforms, and apart from some bought popularity and high popularity among Zheng Shuang's fan group, the popularity of "Phoenix Totem" in other places is very average.

But at this time they are helpless and are still using the old methods of propaganda.

Logically speaking, "Phoenix Totem" is the second collaboration between Zheng Shuang and Zhang Han after "Let's Watch Meteor Shower Together" and "Let's Watch Meteor Shower Again", so it should arouse the public's interest.

But now it is basically overshadowed by the popularity of "The Beginning".

Xiao Xing's trusted marketing manager interrupted and said:
"I apologized to Mr. Xiao for this. It was the marketing department that failed to do a good job."

Before he could finish, Xiao Xing interrupted him with a wave of his hand:

"I'm not here to assign blame, but to discuss how to get the job done. You should study Zuibai's marketing case study instead of just sitting here and waiting."

"I think, since Zuibai can make Diaosi beat the boss, and our Phoenix Totem is of higher quality, there's no reason why we can't use the same method to beat Kaidu, don't you think?"

At this time, the production manager reacted and said:
"Mr. Xiao is suggesting that we emulate 'Diaosi Men' and treat 'The Beginning' as 'Report to the Boss', then use bundled marketing to create public opinion and boost the popularity of 'Phoenix Totem'?"

When everyone present heard this, their eyes lit up.

Bundling marketing is simple. Now he has issued an announcement, and we will follow suit. The broadcast time is only one day away.

Coupled with the previous public opinion incident about Zheng Shuang's audition, it is easy for everyone to think of a story that is in direct conflict with "The Beginning".

It’s effortless to grab this popularity.

"So, I think Zheng Shuang has made a good suggestion this time. What do you think? Since they can do it, we can also borrow their methods and take advantage of their popularity in return."

"By the time it starts airing, the popularity will be about the same, but ours will be of better quality and backed by Mango TV. What do you think will happen to 'The Beginning' and our 'Phoenix Totem'?"

As soon as Vice President Xiao finished speaking, bursts of relaxed laughter filled the entire office.

And everyone also gave President Xiao high praise.

Cheng Xi probably never thought that she would be used by Shuangzi's company to defeat the boss using her own method to defeat him in the "Beginning".

If Cheng Xi attended the meeting, he would definitely praise Mr. Xiao as a talent.

Perhaps Cheng Xi's previous efforts in short dramas have not yet entered the vision of the bigwigs.

But now some smart people have begun to notice him.

This includes his teacher Weng Yang and Tianyu's Vice President Xiao.

Some people have even started learning and using it in Internet marketing.

The first is his unconventional marketing approach, and the second is that many well-informed people have already heard about it.

It is said that "The Beginning" was filmed quite well. With such a talented person and the identity of a director, his value immediately increased.

The degree of threat to their desire for cooperation varies.

So as soon as the meeting ended, Tianyu immediately put forward this plan and cooperated with Mango TV to promote it.

The release date was originally set to be one day away, but Mr. Nie of Mango TV actually applied to adjust the release date and arranged for "Phoenix Totem" to be broadcast at the same time.

That is to say, "Phoenix Totem" will also premiere at 5:17 on the evening of May 19.

This is the rhythm of beating Zuibai's "Beginning" to death.

When Tianyu heard this decision, it of course agreed with both hands.

Tianyu has its own interests, and so does Mango TV.

Mango TV absolutely does not want to be like any other TV station.

What's more, Mr. Nie and his team watched Cheng Xi's "The Beginning", and Yanjing TV's recent "Rural Love Symphony" is also very popular.

They were still vaguely worried and were ready to nip this little sign of instability in the bud.

So I decided to deliver a fatal blow.

Anyway, you have already announced the time in advance and it cannot be changed, so why should they be polite?
Before there is a conflict of interest, everyone will be nice to each other.

Once there is a conflict, it becomes a life-and-death struggle in the business world. This is the true responsibility to yourself.

Kindness to one's enemies is cruelty to oneself.

Although Zuibai cannot be considered an enemy, parents are obstacles in the face of conflicts of interest.

So Mango TV vs. Yanjing TV, Tianyu Media vs. Zuibai Studio, "Phoenix Totem" vs. "The Beginning".

Of course there is also Zheng Shuang vs. Cheng Xi.

War is imminent.
(End of this chapter)