Huayu: When the director changed his major

Chapter 129 Finalize the satellite TV channel and schedule!
Cheng Xi never thought that it was Senior Sister Xiaoshuang who was blocking his way.

Could this also be a bad fate?
Then Cheng Xi thought it would be better not to do it.

When Director Nie of the Mango TV Program Purchasing Center said that he wanted to make "Phoenix Totem" the next "Palace Lock Heart Jade".

Cheng Xi knew that it was impossible to get the show aired in prime time on Mango TV at least.

Because no matter how optimistic Mango TV is, it is impossible to think that "The Beginning" can be comparable to "Palace".

In addition, the palace fighting dramas starring young actresses are gaining momentum now, and everyone wants to create the next "Palace".

I heard that six or seven out of ten crews in Hengdian are now shooting palace fighting dramas.

Therefore, in this situation where things are going on for a long time, it is even less likely that people will take the risk of choosing the "Beginning" which has nothing to offer.

If Director Nie and his team had not reviewed the film and thought the quality was indeed good, they probably would not have offered either plan.

Director Nie, on the other hand, insisted on two options and refused to compromise: either buy him out and make a little profit, or sell him at a low price and delay the release date.

Cheng Xi couldn't accept either.

Now I can only change TV stations, but I don’t have the advantage of Mango TV’s large audience.

Either change the time slot or Cheng Xi would find it impossible to accept the 10pm TV slot on Mango TV.

The effect of the 10 o'clock show is not even close to that of the prime time show, so Cheng Xi thinks it would be better to premiere it on the Internet.

Sohu CEO Zeng will continue to give his full support.

So. A dilemma.

So Cheng Xi thought about it for a long time, but did not say anything final. He replied:
"Thank you, Director Nie, for taking the time to meet with us. We'll think about this again when we get back."

"Okay, I hope we can work together again."

The two sides shook hands and said goodbye.

Cheng Xi and Li Wentao then visited several TV stations, but the results were not ideal.

Blue Channel and Lizhi Channel have either already negotiated for their next drama or offered prices that are too low, which makes them lack more courage than Mango Channel.

So Cheng Xi decided to go back home with Li Wentao first and then discuss it.

"Brother, I heard that things haven't been going well for you on satellite TV lately."

"Yes, Mr. Zeng, either the price is not ideal or the time period is not suitable."

Cheng Xi returned to Yanjing in the evening and received a call from Mr. Zeng the next morning.

Cheng Xi thought, is this another lobbying attempt to get him to put it on Sohu Video?

Cheng Xi was surprised by what Mr. Zeng said next.

"Brother, you've been out for a while, why don't you consider our own local TV station?"

"Local ones? CCTV? They definitely won't look down on a play directed by a newcomer like me."

Cheng Xi definitely wanted to have his drama broadcast on CCTV, but when he asked the studio to submit a quote, the other party simply refused.

There's no point in even talking about it.

"I definitely wouldn't think of it being on CCTV's prime time, but why don't you consider it, brother, Yanjing Satellite TV?"

"I have a classmate in college who I'm pretty close to. He works as a film acquisition manager at Yanjing Satellite TV. We were drinking together recently and they were talking about how they were looking for their next prime-time drama, and that's when I thought of our show 'The Beginning.'"

Cheng Xi had thought about the suggestion put forward by Mr. Zeng, but in his impression, Yanjing Satellite TV was not in the first tier of local TV stations.

The most profound impression in my previous life was "Harbin 1944", which was later starred by Yang Mi and Qin Hao and premiered on Yanjing Satellite TV.

Although the ratings were decent at the beginning, the show was later criticized and both its reputation and ratings were low.

Yang Mi was even ridiculed by the public for delaying Qin Hao's performance. He has been acting for half his life but his performance is not as good as when he was a child in Stephen Chow's "The Legend of Drunken Master".

Sister Mi was also scolded badly for a while.

But Cheng Xi certainly wouldn't be stupid enough to reject Mr. Zeng's kindness outright. Instead, he said he would consider it and asked Mr. Zeng to wait for his reply.

After all, he had worked with Mr. Zeng several times and knew that Mr. Zeng would not make a suggestion for no reason.

I definitely have my own ideas and think Yanjingtai is really suitable.

So after Cheng Xi hung up the phone, he immediately asked Li Wentao to sort out the prime-time broadcasts of Yanjing Satellite TV last year and this year, as well as a horizontal comparison with major TV stations.

Since Yanjing TV had never been in Cheng Xi's consideration before, he didn't pay much attention to it.

Now that he got the detailed data, Cheng Xi was really shocked when he saw it.

It turns out that Yanjing TV was still quite competitive in 2011, which was completely different from my later impression.

Especially in the north, the ratings are definitely in the top tier.

Comparing all major TV stations horizontally, except CCTV, the top 2010 TV series in terms of ratings in .

Mango TV undoubtedly ranks first, accounting for 30 out of 11 dramas.

Lizhi TV came in second, accounting for 5 films.

Yanjing Satellite TV ranked third, accounting for 4 dramas.

Blue Channel and Anhui Channel tied for fourth place, each with 3 films.

Yanjing TV also performed well in its own ratings.

Currently on the air is "Country Love Symphony", directed by Zhao Benshan and starring Wang Xiaoli and Xiao Shenyang, which is the fourth part of the "Country Love" series.

Xie Guangkun, Liu Neng and Zhao Si are still joking around, and the ratings have now exceeded 2.

Last year in 2010, the TV series "My Good Wife's Times" starring Hai Qing and Huang Haibo was also a hit and premiered on Yanjing TV.

As they looked at the data and discussed, they felt that being able to premiere on Yanjing TV seemed to be a good choice.

Especially the next one is "Country Love Symphony", which will take over from Uncle Benshan. The audience for this show with a viewership rating of over 2 is undoubtedly acceptable.

Although the previous film is about rural themes and the next one is a suspense film with a touch of science fiction, the jump is indeed a bit big.

But this data tells you that Yanjing TV's ceiling is also very high, which is beyond Cheng Xi's expectations. Whether a TV series is good or not, advertisers generally look at two key data of the TV station when investing in advertising.

One is ratings and the other is audience share.

Television ratings refer to the ratio of the number of households watching a television station to the total number of television viewing households.

It's 2011 now, and the ratings of TV stations are getting lower and lower. They are no longer as high as the previous ratings of more than 86 or even the incredible ratings of the version of "Journey to the West".

There are more TV stations now and more programs are coming out in an endless stream.

And as almost every household has a television, the base has expanded by more than dozens of times.

More and more people are watching online media, and fewer and fewer people are watching TV at home. Now, a rating of over 2 is considered a hit.

A drama is already good if its ratings can exceed 1.

You should know that the ratings of the recently popular "Palace" are only 2.51%.

The first season of "The Temptation to Go Home" only had a viewership rating of 2.52%.

Both of these dramas are considered phenomenal TV series this year.

The audience share refers to the proportion of all viewers who turn on the TV at the same time who watch a certain satellite TV station.

Ratings are absolute values ​​that measure how many people watch the show.

Audience share is a relative value, and what we are competing for is our competitiveness and future potential compared to other TV stations in this time period.

For example, there are only 100 households in the country with televisions, 10 people turn on the TV to watch programs, and 2 people watch Mango TV's "Palace".

Then the ratings of "Palace" is 2%, and its audience share during that period is 20%.

The better the data of both, the higher the sponsorship fees advertisers will pay.

Therefore, producers, TV stations, advertisers, and audiences form a four-corner relationship of interests.

TV stations attract more viewers by purchasing good TV dramas from producers, thereby getting higher advertising sponsorship fees and having more money to buy better dramas.

It's either a virtuous cycle or a vicious cycle.

This is why Mango TV has been able to maintain its leading position for decades.

It’s particularly difficult to think of other channels.

After studying the data of Yanjing TV in recent years, Li Wentao suggested:

"Boss, I think Yanjingtai is good."

"Also, the filming locations for our show 'The Beginning,' whether it's the 798 Art District, Haidian District's University Town, or Qinglong Gorge, are basically all in Yanjing. I guess this is also the reason why Yanjing TV is interested in us."

After listening to Li Wentao's analysis, Cheng Xi also felt that it made sense.

Just like the previous life's "Beginning" was mostly filmed in Xiamen, after "Beginning" became a hit, several classic scenes brought a lot of traffic and attracted a large number of young people to check in.

So, with Mr. Zeng's mediation, both parties fully recognized each other's value.

One lacks films, the other lacks a platform.

Zuibai Studio and Yanjing TV hit it off immediately.

A cooperation agreement was signed soon after.

The first broadcast rights of "Beginning" were sold for 80 per episode, with a total price of 15 million for 1200 episodes.

It is exactly 2000% of the cost of million. Considering the profit and loss line of general film and television dramas, Yanjing Satellite TV has not treated itself unfairly just for this reason.

Of course, Mr. Zeng also made a great contribution.

Especially when Mr. Zeng shook hands with his college classmate, he smiled slightly, and it can be seen that he has a close relationship with this college classmate.

But since Yanjing TV was able to get such a precise purchase price and timing, Cheng Xi couldn't help but suspect that there was some kind of py transaction involved.

Mr. Zeng is also a seasoned veteran. Familiar with the film and television industry, he probably guessed that he might run into trouble in finding a TV station.

I lowered my expectations first before bringing up this classmate, otherwise the two parties might not have been able to reach a cooperation so smoothly.

But no matter what, Cheng Xi still thanks Mr. Zeng, the process is not very important.

He is also one of the investors and will definitely not cheat himself. The result is a win-win situation.

The broadcast time slot is set to take over from "Country Love Symphony", which Cheng Xi is very satisfied with.

It depends on whether you can handle the traffic of Uncle Benshan.

The specific broadcast time is tentatively scheduled for 5:17 on the evening of May 19.

It is now May 5th, not long after the May Day Labor Day, and the show will start broadcasting in 7 days.

Now in 2011, Labor Day is still only a one-day holiday, so Cheng Xi doesn’t feel anything.

In this case, the time left for both parties to promote themselves is still relatively tight.

Zuibai Studio started to plan and prepare the script for "The Beginning" in early March.

Filming started on March 3th, lasted for more than a month, and wrapped up on April 18st.

It took more than a week to edit and synchronize the soundtrack in post-production, and another few days to visit various TV stations.

As of May 5, we have reached an agreement on cooperation with Yanjing Television and set the premiere time.

It took nearly two months in total. Although it was only a 15-episode TV series, it was already very efficient.

And 10 days later, Cheng Xi will be able to witness the results of more than two months of work.

As for Shuangzi and Zhang Han's "Phoenix Totem", if Cheng Xi remembered correctly, it would be aired in about 10 days.

At that time, it will depend on whether Shuangzi blocks my way or I block Shuangzi's way.

Of course, Cheng Xi definitely hopes for the latter.

Especially when thinking of Shuangzi's jumping look, Cheng Xi couldn't help but curl up the corners of his mouth slightly.

(End of this chapter)