In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 725 Wanliu returns to his clan
If a product has been refined to reveal its temperament.

Basically, the outline of the brand's taste has been established.

Originally, the design team brought by Zi Xiaowei suggested that if the front of the car could be a little higher and flatter, the basic appearance would be perfect.

However, this kind of modification involving the front shape not only requires adjustments to the entire production mold, but also means that many early control and pneumatic tests must be redone.

After weighing the pros and cons, Zi Xiaowei gave up.

Then the luxurious and noble aura will be slightly weaker.

However, the C-class car with its streamlined appearance is actually the main model that sells the most every year.

It was considered the most popular model among almost every brand of joint venture models in the past few years.

It is also the most standard answer to national vehicle sales before SUV flagship brands such as Changjiang Automobile force their SUV sales to the same level as sedans.

If you want to sell more, sell at a higher price, and have a good reputation, this appearance is the template of a top student.

It’s a little outdated now, but it seems just right for most consumer groups who are definitely a little behind the times.

It's a bit mediocre but not much worse, and it doesn't even have the over-the-top design problem of the Evita.

So Zi Xiaowei put his efforts into internal work.

The armrest box, LCD screen, seats, and especially the center console were almost all overturned and redone.

It was only thanks to the participation of several teams that we were able to get a few sample cars on the market at this time.

This also reflects Dream Car's technological foundation, which is so strong that it can be ranked among the top global automakers.

For example, the seats, electric, heating, and ventilation are all child's play. The queen mode, zero-gravity seats, massage, and headrest sound effects that new energy vehicles like to boast about are also basic features.

There is also air suspension that is synchronized with the body!

That is, if the car body rolls sideways during a sharp turn, the side wings of the seat back will provide different support and wrapping, or even tilt slightly to maintain the center of gravity!

So there are so many selling points in the whole car that can be shown off.

In the past, these functions were called flashy and impractical, and were ridiculed as IQ taxes that would soon break down. However, they were admired and admired only when they were used on Mercedes-Benz and BMW.

Now it has been renovated with the help of Zi Xiaowei and others to have a higher quality feel.

For example, at the request of Lao Wang, Dream Car has a feature of using Chinese characters on the operating switches inside the car. The gear position, air conditioning, audio system, etc. are all marked with Chinese characters like the sub-brand.

It is emphasized that there is no reason why domestic cars cannot use Chinese characters, and the bad habit of using English labels must be changed.

But Zi Xiaowei doesn't think so. Commodities cannot compete with each other.

Consumers' aesthetic tastes have been influenced for decades, forming stereotypes that cannot be challenged head-on.

Design aesthetics is an imported product, and cars are also imported products. After superposition, the English naturally looks more Western, and the Chinese characters are easily blurred into one piece. From the perspective of design experience, the effect is really not good.

It is easy to compromise the sense of luxury if you insist on it.

Because the luxury standards are also set by models such as BBA.

It's like the modern singing style is also an imported product, and the Chinese pronunciation is not very suitable, so the nine-tone Cantonese sounds better than the four-tone Mandarin, but obviously the simple Mandarin is more conducive to the spread of a unified situation. Compared with this goal, the nice-sounding Cantonese is not worth mentioning.

When domestic cars have truly defeated imported joint ventures, using Chinese characters as logos has nothing to do with self-esteem or pride.

The functional performance is so low that one can ignore the details of the labeling.

Therefore, Zi Xiaowei didn’t discuss this at all, and simply cancelled the text and only made a raised universal logo mark.

Then, taking advantage of the fact that new energy vehicles have a large number of screens but relatively few physical buttons, we added a logic that when any button in the car is pressed, a function description will pop up on the screen, and pressing it again will be considered as issuing a command.

It clearly reduces the somewhat inexplicable auto parts city-style atmosphere of Dream Car.

Then, replace those shiny chrome, crystal, and plastic-laminated switches, buttons, and decorative panels with matte, brushed, imitation wood grain, or even imitation Nappa leather as much as possible.

The entire interior design language instantly becomes more refined and upscale.

In fact, the cost will not be much different.

The top students in this regard are new forces such as Weilai, Lixiang, and Gaohe. From the boss to the design team, their vision is more trendy and closer to ordinary consumers, and they know what consumers like.

Old-school car companies, especially those with bosses with more profound wills, make many mistakes after intentionally or unintentionally catering to the boss's aesthetic taste.

Lao Chang inexplicably likes the bulging crystal style, and Zi Xiaowei took the lead in cutting down quite a few of them.

The results of the nearly two months of renovation have definitely given the interior a complete makeover and a qualitative improvement.

Especially with the "Xiong-style" movable and versatile central armrest box, the voice-controlled central control screen brought from Gaohe technology has eliminated the co-pilot screen which has little practical use.

Anchor Xiong emphasized the difference: "Both models are rear-wheel steering four-wheel drive models with three motors, but the plug-in hybrid with a range of 1100 kilometers is priced at 29.98 yuan, while the pure electric model with a range of 630 kilometers is priced at 37.88 yuan. I sincerely recommend that friends in the north choose the plug-in hybrid model as much as possible. In the south, as long as you don't drive hundreds of kilometers every day and can install a charging station at home, you can go directly to the pure electric model. This is the response from owners of the over three million new energy vehicles we have sold. Once you use electricity, there is no going back. It is quiet, comfortable, and super cheap clean energy. Some owners of plug-in hybrids with a range of only kilometers charge every day, and using oil is like a life-threatening thing..."

That’s right, many jokes that new energy vehicle owners make on various social media platforms are here.

After driving a new energy vehicle, especially a pure electric one, I immediately became stingy. Because electric vehicles often calculate energy consumption per 100 kilometers and cost per kilometer in pennies, I can't help but fall into a penny-pinching state.

But this is obviously a high-end car worth more than 300,000 yuan. From the zero-gravity seats, large rear screens, adjustable air suspension, refrigerator, assisted driving, and 20-speaker audio system, all the configurations are comparable to million-level luxury cars, which really creates a huge contrast between the cost of using the car and the riding experience!

It’s not that fuel vehicles are bad, or that joint venture brands have no service and no reputation, but that this essential generation gap will become more and more obvious after it appears.

The bigwigs in the Internet industry are most familiar with this kind of change.

Pony Ma understood everything: "New energy vehicles are bound to win. With the livestreaming sales model, technological advancements will come like a caravan, and no one will care about the barking dogs on the side of the road! The only thing left is the efficiency of new industrial manufacturing."

It was the new forces, a group of smart people from the Internet, who distilled this generation gap.

Originally, traditional car manufacturers like Lao Wang, Lao Chang, and Lao Chen would need some time to truly understand the key points of this generational change, and it would also give new forces a little time to take the lead and accumulate some assets.

Because these big guys are surrounded by forces that profit from fuel vehicles, and they are all middle-aged and elderly people in high positions of power, few of them would overturn the table to ruin their own future.

Even an expert like Lao Wang, who paved the way for plug-in hybrid technology in advance, just happened to be standing at the forefront of new energy vehicles and has not yet fully understood how new energy vehicles will kill fuel vehicles.

Now Zi Xiaowei has clearly pressed down the guillotine.

From Chang Yueling, the daughter of a traditional car company, who hooked up with a top-tier education company to figure out how to become a top student, to selling several large orders in succession, she has thoroughly understood the core logic of new energy vehicles.

This suddenly accelerated change process finally came to an exclamation point at this moment.

A steering wheel similar to the original Evita Coupe is given as a gift.

Moreover, with the participation of the Gaohe team, this sports car-style square steering wheel has been made replaceable by itself. The system can self-check the settings and follow the steps on the screen, which is as simple as changing a mobile phone case.

Finally, it is paired with a smart car key in the shape of a small gold-plated square like a high-end lighter, and an exquisite hourglass with gold sand flowing inside.

The open sales channel immediately welcomed a crazy amount of 760,000 yuan in deposits!
Even though everyone knows that there are a large number of speculative netizens, the number of 290,000 locked orders seems particularly real.

Haven't seen the actual car yet!
I have already developed a very strong trust in anchor Xiong.

This is buying a car, not some other product that can be purchased repeatedly.

Basically, consumers who have purchased the product will not make repeat purchases in the short term.

However, the proportion of people who pick up the car, experience it, and then recommend it to their friends and family is very high.

This has surpassed Dream Auto's performance in the entire month of March, which cost tens of thousands of sales staff across the country.

It also sent the clearest signal to automotive peers across the country that the final moment of reshuffle has come.

Some people have always said that new energy vehicles will undergo a reshuffle, whether it is reshuffling all car dealers and car companies, or reshuffling these new energy brands.

But it always seems a little vague.

Car dealers are running away and going bankrupt at any time, and car companies are quietly liquidating.

But the moment when large numbers of companies collapse happens every year, and each company is wondering how long they can survive by struggling.

Last month, it was the Xiong anchor team that revived Gaohe Automobile, which was declared to be on the verge of extinction, and locked in orders for 340,000 vehicles!
This month we are cooperating with a leading enterprise that sold 3.8 million vehicles last year, and have secured 290,000 orders.

The strong can become stronger, and the weak can survive!

Both sides proved it.

It was obvious that several giants were standing there, occupying the high positions.

Every month, the national passenger car sales average around two million units.

Theoretically, this is the joint result of the mixed sales of nearly five or six hundred brands.

Among them, about fifty or sixty brands can consistently sell tens of thousands of units, with a total sales volume of about one million.

Nearly half of the other brands can actually sell a few thousand or a few hundred vehicles and still survive.

There are only about a hundred brands hovering in the double digits.

Every year it’s on the verge of collapse, and every year I manage to get away with it.

Now host Xiong has obviously intensified the pace of this shuffling.

Changjiang Automobile's hard-core off-road vehicle, urban SUV, and Ella pure electric models in March cost a total of 190,000 yuan, Dream Automobile costs 250,000 yuan, plus the live broadcast room at the end of this month costs 290,000 yuan, and Jiang'an Automobile costs about 160,000 yuan.

These three companies have a combined value of nearly one million!

Every month there are live broadcast rooms like this that snatch away three or four hundred thousand!

This will inevitably cause a chain reaction. Either the potential top students will be cut in half, or the central brands that have been idling around will fail immediately!
The worst-hit mid- and lower-tier car companies will immediately lose everything.

The scene that appeared in the mobile phone industry that year is finally taking shape.

(End of this chapter)